{"id":30865,"date":"2025-09-02T10:53:15","date_gmt":"2025-09-02T08:53:15","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=30865"},"modified":"2025-09-02T19:52:17","modified_gmt":"2025-09-02T17:52:17","slug":"proc-sponzory-desi-vypovezene-kontrakty","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2025\/09\/02\/proc-sponzory-desi-vypovezene-kontrakty\/","title":{"rendered":"Pro\u010d sponzory d\u011bs\u00ed vypov\u011bzen\u00e9 kontrakty?"},"content":{"rendered":"<p><strong>Co je ps\u00e1no, to je d\u00e1no? Nebo ne? Cyklistick\u00fdm pelotonem v posledn\u00edch t\u00fddnech h\u00fdbou p\u0159estupy z\u00e1vodn\u00edk\u016f, kte\u0159\u00ed m\u011bli dlouhodob\u00fd kontrakt. A p\u0159esto m\u011bn\u00ed dres. Ve sv\u011bt\u011b kol v\u011bc naprosto nev\u00eddan\u00e1, ale st\u00e1le \u010dast\u011bj\u0161\u00ed. &#8222;Pro z\u00e1vodn\u00edky je skv\u011bl\u00e9, pokud je mo\u017en\u00e9 se vyv\u00e1zat z kontraktu a odej\u00edt za lep\u0161\u00edm. Pro t\u00fdmy jde o hodn\u011b \u0161patnou zpr\u00e1vu,&#8220; p\u0159em\u00edt\u00e1 Zden\u011bk \u0160tybar, b\u00fdval\u00fd profesion\u00e1l a nyn\u00ed ambasador We Love Cycling.<\/strong><\/p>\n<p>Prvn\u00ed \u0161koln\u00ed den roku 2025 p\u0159inesl pro profesion\u00e1ln\u00ed peloton doslova bombastickou zv\u011bst, kdy\u017e UAE Emirates XRG ozn\u00e1milo ukon\u010den\u00ed dlouhodob\u00e9 smlouvy s Juanem Ayusem. Jen o p\u00e1r dn\u016f d\u0159\u00edve zv\u011bstoval Derek Gee, \u017ee opust\u00ed sestavu Israel Premier Tech, kde m\u011bl stejn\u011b jako Ayuso u \u0161ejk\u016f kontrakt do konce roku 2028. U\u017e d\u0159\u00edve ozn\u00e1mil Remco Evenepoel i p\u0159es smluvn\u00ed ujedn\u00e1n\u00ed odchod ze Soudal Quick Step do formace Red Bull Bora-hansgrohe. V ned\u00e1vn\u00e9 minulosti m\u011bnili trikoty i p\u0159es kontrakt na mnoho dal\u0161\u00edch let t\u0159eba Cian Uijtdebroeks nebo Wout van Aert\u2026 Ovl\u00e1dnou cyklistick\u00fd trh p\u0159estupy po vzoru kup\u0159\u00edkladu fotbalov\u00e9ho prost\u0159ed\u00ed?<\/p>\n<h2><strong>P\u0159\u00edpad Ayuso je hodn\u011b zvl\u00e1\u0161tn\u00ed<\/strong><\/h2>\n<p>&#8222;P\u0159\u00edpad, kde je kl\u00ed\u010dovou postavou Juan Ayuso, je velice zvl\u00e1\u0161tn\u00ed. Nen\u00ed p\u0159ece standardn\u00ed, \u017ee t\u00fdm ukon\u010d\u00ed kontrakt klukovi, kter\u00fd m\u011bl b\u00fdt v t\u00fdmu dal\u0161\u00ed t\u0159i sezony a pat\u0159\u00ed k budouc\u00edm l\u00eddr\u016fm na celkov\u00e9 po\u0159ad\u00ed. Nepochybn\u011b prob\u011bhlo n\u011bco, co akcelerovalo celou situaci.<\/p>\n<p>Jestli to bylo chov\u00e1n\u00ed Ayusa v pr\u016fb\u011bhu Vuelty? Fakt, \u017ee vyhraje etapu a o dva dny pozd\u011bji ztrat\u00ed dvaadvacet minut na posledn\u00edm kopci rozhodn\u011b nen\u00ed norm\u00e1ln\u00ed. Nepochybn\u011b je pod obrovsk\u00fdm tlakem, kter\u00fd m\u016f\u017ee na ka\u017ed\u00e9ho jednotlivce p\u016fsobit jinak. Ale jestli\u017ee jste l\u00eddrem, \u010di budouc\u00edm l\u00eddrem, nekoup\u00edte na jednom kopci takovou n\u00e1lo\u017e&#8230;<\/p>\n<p><a href=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/09\/20250829LV1035-scaled.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"size-extra-large wp-image-30866\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/09\/20250829LV1035-1920x1280.webp\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/09\/20250829LV1035-1920x1280.webp 1920w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/09\/20250829LV1035-300x200.webp 300w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/09\/20250829LV1035-1024x683.webp 1024w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/09\/20250829LV1035-768x512.webp 768w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/09\/20250829LV1035-1536x1024.webp 1536w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/09\/20250829LV1035-2048x1365.webp 2048w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/09\/20250829LV1035-400x267.webp 400w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/09\/20250829LV1035-272x182.webp 272w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/09\/20250829LV1035-1920x1280.webp 1920w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>Nedok\u00e1\u017eu si p\u0159edstavit, \u017ee by Juan Ayuso vypustil etapu na truc proti jedn\u00e1n\u00ed veden\u00ed t\u00fdmu nebo aby se pomstil Almeidovi. Ostatn\u00ed t\u00fdmy z\u00e1vodn\u00edky velmi bedliv\u011b sleduj\u00ed a on jede o svoji budoucnost. Ukazovalo by to mnoh\u00e9 o charakteru, na n\u011bj\u017e pochopiteln\u011b v\u0161ichni rovn\u011b\u017e hodn\u011b hled\u00ed.<\/p>\n<p>Veden\u00ed t\u00fdmu v\u0161e zve\u0159ejnilo v evidentn\u00ed snaze uvolnit atmosf\u00e9ru. Proto\u017ee jestli n\u011bco na Grand Tour pot\u0159ebujete, pak je to pohoda. Z\u00e1vodit dal\u0161\u00edch \u010dtrn\u00e1ct dn\u016f ve stavu tot\u00e1ln\u00edho nap\u011bt\u00ed a v k\u0159e\u010dovit\u00e9 atmosf\u00e9\u0159e by v\u00fdsledky hodn\u011b poznamenalo. Proto je lep\u0161\u00ed j\u00edt s pravdou ven, p\u0159esto\u017ee jde o t\u0159askav\u00e9 t\u00e9ma a vyvol\u00e1 spoustu ot\u00e1zek. Ale m\u00edt v r\u00e1mci sestavy p\u0159i Giru, Tour \u010di Vuelt\u011b jak\u00fdkoliv napnelismus je nep\u0159\u00edpustn\u00e9.<\/p>\n<h2><strong>Kari\u00e9ra je kr\u00e1tk\u00e1&#8230;<\/strong><\/h2>\n<p>P\u0159ed\u010dasn\u011b ukon\u010den\u00fd dlouhodob\u00fd kontrakt Juana Ayusa je jen jedn\u00edm v \u0159ad\u011b. A mysl\u00edm, \u017ee dal\u0161\u00ed kluci budou n\u00e1sledovat. V\u011bt\u0161inou toti\u017e plat\u00ed dominov\u00fd efekt. Ayuso, Gee \u010di Evenepoel jsou velk\u00e1 jm\u00e9na, kter\u00e1 mohou spustit lavinu podobn\u00fdch p\u0159estup\u016f.<\/p>\n<div class=\"shortcode-ys-post-pinup\"><article class=\"loop-simple post-30782 post type-post status-publish format-standard has-post-thumbnail hentry category-silnicni-cyklistika tag-alberto-contador tag-alto-de-langliru tag-angliru tag-cyklistika tag-david-millar tag-sepp-kuss tag-silnicni-cyklistika global-categories-cycling\" data-postid=\"30782\" role=\"article\" data-post-id=\"30782\" data-word-count=\"518\" data-headline-length=\"57\" data-category=\"Silni\u010dn\u00ed cyklistika\" data-global-category=\"Cycling\" data-author=\"Radek Malina\" data-published=\"2025-08-27T07:34:42+02:00\" data-published-day=\"Wednesday\">\n    <div class=\"entry-thumbnail article-thumbnail\" content=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/08\/profimedia-0349022272-150x150.webp\"><a href=\"https:\/\/www.welovecycling.com\/cs\/2025\/08\/27\/nejsme-zvirata-nelidske-stoupani-oslavou-cyklistiky\/\" class=\"image-holder\" target=\"_self\"><img decoding=\"async\" loading=\"lazy\" class=\"\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/08\/profimedia-0349022272-1024x682.webp\" srcset=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/08\/profimedia-0349022272.webp 1800w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/08\/profimedia-0349022272-300x200.webp 300w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/08\/profimedia-0349022272-1024x682.webp 1024w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/08\/profimedia-0349022272-768x512.webp 768w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/08\/profimedia-0349022272-1536x1023.webp 1536w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/08\/profimedia-0349022272-400x266.webp 400w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/08\/profimedia-0349022272-272x182.webp 272w\" width=\"1024\" height=\"682\" sizes=\"auto, (min-width: 1200px) 300px, (min-width: 768px) 25vw, 100vw\" alt=\"nejsme-zvirata-nelidske-stoupani-oslavou-cyklistiky\"\/><\/a><\/div>    <div class=\"entry-meta\">\n        <a class=\"label label-secondary post-category\" href=\"https:\/\/www.welovecycling.com\/cs\/category\/silnicni-cyklistika\/\" title=\"Silni\u010dn\u00ed cyklistika\">Silni\u010dn\u00ed cyklistika<\/a>\n    <\/div>\n    <div class=\"entry-details\">\n        <a href=\"https:\/\/www.welovecycling.com\/cs\/2025\/08\/27\/nejsme-zvirata-nelidske-stoupani-oslavou-cyklistiky\/\" class='entry-title-wrapper'>\n            <h3 class=\"entry-title\"><span>Nejsme zv\u00ed\u0159ata! Nelidsk\u00e9 stoup\u00e1n\u00ed oslavou cyklistiky<\/span><\/h3>\n        <\/a>\n    <\/div>\n    <\/article>\n<\/div>\n<p>Pro cyklisty jde o skv\u011blou zpr\u00e1vu, pokud jsou schopn\u00ed se vyv\u00e1zat z kontraktu a odej\u00edt. Kari\u00e9ra je kr\u00e1tk\u00e1 a odch\u00e1z\u00ed jednozna\u010dn\u011b za lep\u0161\u00edmi finan\u010dn\u00edmi podm\u00ednkami, z\u00e1vodn\u00edmi mo\u017enostmi. Nikdo p\u0159ece nep\u0159estupuje do hor\u0161\u00edho.<\/p>\n<p>Jednozna\u010dn\u011b se v\u0161ak mus\u00ed d\u011bsit sponzo\u0159i t\u00fdm\u016f, kte\u0159\u00ed \u010dasto spojuj\u00ed svoje jm\u00e9no s konkr\u00e9tn\u00edm z\u00e1vodn\u00edkem \u010di programem. Samoz\u0159ejm\u011b se nebav\u00edme o UAE Emirates, kde maj\u00ed bezedn\u00fd rozpo\u010det. Ale t\u0159eba Soudal Quick Step m\u011bl poprv\u00e9 v historii dlouhodob\u011bj\u0161\u00ed kontrakt s n\u011bkolika partnery v n\u00e1vaznosti na p\u016fsoben\u00ed Evenepoela. U men\u0161\u00edch t\u00fdm\u016f je postavena cel\u00e1 koncepce na jednom \u010di dvou jezdc\u00edch, kte\u0159\u00ed jsou pod smlouvou. Ale pokud si n\u011bkdo zamane, \u017ee jim nab\u00eddne vysok\u00fd kontrakt a p\u0159et\u00e1hne je, zbo\u0159\u00ed t\u00edm strategii.<\/p>\n<h2><strong>Dlouhodob\u00fd kontrakt? Zvl\u00e1\u0161tn\u00ed a rizikov\u00e9<\/strong><\/h2>\n<p>Vl\u010d\u00ed sme\u010dka zm\u011bnila zam\u011b\u0159en\u00ed. Partne\u0159i se spol\u00e9hali na platn\u00fd pr\u00e1vn\u00ed dokument. A stejn\u011b nic nezmohou. Kl\u00ed\u010dov\u00fd z\u00e1vodn\u00edk je pry\u010d&#8230; Vlastn\u011b u\u017e sponzo\u0159i nemaj\u00ed \u017e\u00e1dnou jistotu. Investuj\u00ed pen\u00edze s vidinou, \u017ee za dva nebo t\u0159i roky j\u00edm podporovan\u00fd t\u00fdm s konkr\u00e9tn\u00edm cyklistou zkus\u00ed za\u00fato\u010dit na v\u00fdsledek ve vybran\u00e9m z\u00e1vod\u011b. Jen\u017ee jako l\u00eddr jste na o\u010d\u00edch. Je o v\u00e1s z\u00e1jem. A odolat nen\u00ed snadn\u00e9. V\u017edy\u0165 i Remco Evenepoel tvrdil, \u017ee Vl\u010d\u00ed sme\u010dku nikdy neopust\u00ed. Sp\u00ed\u0161e to vytv\u00e1\u0159\u00ed hodn\u011b velkou nejistotu.<\/p>\n<figure id=\"attachment_30475\" aria-describedby=\"caption-attachment-30475\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/08\/20250710TDF2304-scaled.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"size-extra-large wp-image-30475\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/08\/20250710TDF2304-1920x1280.webp\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/08\/20250710TDF2304-1920x1280.webp 1920w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/08\/20250710TDF2304-300x200.webp 300w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/08\/20250710TDF2304-1024x683.webp 1024w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/08\/20250710TDF2304-768x512.webp 768w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/08\/20250710TDF2304-1536x1024.webp 1536w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/08\/20250710TDF2304-2048x1365.webp 2048w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/08\/20250710TDF2304-400x267.webp 400w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/08\/20250710TDF2304-272x182.webp 272w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/08\/20250710TDF2304-1920x1280.webp 1920w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption id=\"caption-attachment-30475\" class=\"wp-caption-text\"><em>Remco Evenepoel p\u0159estupuje do Red Bull Bora hansgorhe. Foto: A.S.O.\/Billy Ceusters<\/em><\/figcaption><\/figure>\n<p>Ayuso m\u011bl dlouhodob\u00fd kontrakt. Velk\u00e9 t\u00fdmy je mlad\u00fdm z\u00e1vodn\u00edk\u016fm d\u00e1vaj\u00ed. Probl\u00e9m je, \u017ee nikdo netu\u0161\u00ed, jak se z\u00e1vodn\u00edk vyvine fyzicky a zejm\u00e9na psychicky. Samoz\u0159ejm\u011b v\u0161ichni maj\u00ed metriky a kvalitn\u00ed zdroje, aby si cyklistu vyhodnotili z kondi\u010dn\u00edho hlediska. A ur\u010dit\u011b p\u0159ed podpisem kontraktu rozeb\u00edraj\u00ed z\u00e1vodn\u00edka i z hlediska ment\u00e1ln\u00edho. Ale po\u0159\u00e1d se bav\u00edme o teenagerech, jim\u017e n\u011bkdo d\u00e1v\u00e1 smlouvu na p\u011bt, \u0161est nebo t\u0159eba sedm let. Riziko je obrovsk\u00e9.<\/p>\n<p>T\u00fdmy si samoz\u0159ejm\u011b velmi dob\u0159e spo\u010d\u00edtaj\u00ed, \u017ee je pro n\u011b vhodn\u011bj\u0161\u00ed uzav\u0159\u00edt kontrakt na n\u011bkolik sezon, ne\u017e d\u00e1vat ro\u010dn\u00ed smlouvu, se z\u00e1vodn\u00edkem se piplat a strachovat se, \u017ee v p\u0159\u00edpad\u011b \u00fasp\u011b\u0161n\u00e9 sezony p\u0159ijde konkurence a prost\u011b ho podep\u00ed\u0161e. Nepochybn\u011b je v\u017edy sou\u010d\u00e1st\u00ed dokumentu motiva\u010dn\u00ed slo\u017eka garantuj\u00edc\u00ed n\u00e1r\u016fst odm\u011bny podle r\u016fstu v\u00fdkonnosti. Sou\u010dasn\u011b je t\u0159eba si p\u0159iznat, \u017ee u\u017e z\u00e1kladn\u00ed plat je hodn\u011b vysok\u00fd. A tak se nikdo nem\u016f\u017ee divit, pokud by n\u011bkter\u00e9mu z teenger\u016f upadla mor\u00e1lka a ztratil touhu na sob\u011b pracovat. Respektive pracovat tak, aby naplnil o\u010dek\u00e1v\u00e1n\u00ed World Tour. Z m\u00e9ho pohledu jde o zvl\u00e1\u0161tn\u00ed kontrakty. Rizikov\u00e9.&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co je ps\u00e1no, to je d\u00e1no? Nebo ne? Cyklistick\u00fdm pelotonem v posledn\u00edch t\u00fddnech h\u00fdbou p\u0159estupy z\u00e1vodn\u00edk\u016f, kte\u0159\u00ed m\u011bli dlouhodob\u00fd kontrakt. [&hellip;]<\/p>\n","protected":false},"author":138,"featured_media":26669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[126,4328,3896,4194,1896,9],"global-categories":[411],"class_list":["post-30865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-silnicni-cyklistika","tag-cyklistika","tag-dlouhodoba-smlouva","tag-dlouhodoby-kontrakt","tag-juan-ayuso","tag-kontrakt","tag-silnicni-cyklistika","global-categories-cycling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pro\u010d sponzory d\u011bs\u00ed vypov\u011bzen\u00e9 kontrakty? | \u0160koda We Love Cycling - \u010cesk\u00e1 republika<\/title>\n<meta name=\"description\" content=\"Co je ps\u00e1no, to je d\u00e1no? Nebo ne? Cyklistick\u00fdm pelotonem v posledn\u00edch t\u00fddnech h\u00fdbou p\u0159estupy z\u00e1vodn\u00edk\u016f, kte\u0159\u00ed m\u011bli dlouhodob\u00fd kontrakt. A p\u0159esto m\u011bn\u00ed dres. Ve sv\u011bt\u011b kol v\u011bc naprosto nev\u00eddan\u00e1, ale st\u00e1le \u010dast\u011bj\u0161\u00ed. &quot;Pro z\u00e1vodn\u00edky je skv\u011bl\u00e9, pokud je mo\u017en\u00e9 se vyv\u00e1zat z kontraktu a odej\u00edt za lep\u0161\u00edm. Pro t\u00fdmy jde o hodn\u011b \u0161patnou zpr\u00e1vu,&quot; p\u0159em\u00edt\u00e1 Zden\u011bk \u0160tybar, b\u00fdval\u00fd profesion\u00e1l a nyn\u00ed ambasador We Love Cycling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.welovecycling.com\/cs\/2025\/09\/02\/proc-sponzory-desi-vypovezene-kontrakty\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro\u010d sponzory d\u011bs\u00ed vypov\u011bzen\u00e9 kontrakty?\" \/>\n<meta property=\"og:description\" content=\"Co je ps\u00e1no, to je d\u00e1no? Nebo ne? Cyklistick\u00fdm pelotonem v posledn\u00edch t\u00fddnech h\u00fdbou p\u0159estupy z\u00e1vodn\u00edk\u016f, kte\u0159\u00ed m\u011bli dlouhodob\u00fd kontrakt. A p\u0159esto m\u011bn\u00ed dres. Ve sv\u011bt\u011b kol v\u011bc naprosto nev\u00eddan\u00e1, ale st\u00e1le \u010dast\u011bj\u0161\u00ed. &quot;Pro z\u00e1vodn\u00edky je skv\u011bl\u00e9, pokud je mo\u017en\u00e9 se vyv\u00e1zat z kontraktu a odej\u00edt za lep\u0161\u00edm. 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