{"id":30235,"date":"2025-07-25T16:00:12","date_gmt":"2025-07-25T14:00:12","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=30235"},"modified":"2025-07-25T14:59:57","modified_gmt":"2025-07-25T12:59:57","slug":"i-zoo-je-soucasti-tour-cyklisticky-karneval-roste","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2025\/07\/25\/i-zoo-je-soucasti-tour-cyklisticky-karneval-roste\/","title":{"rendered":"I zoo je sou\u010d\u00e1st\u00ed Tour! Cyklistick\u00fd karneval roste"},"content":{"rendered":"

Nejv\u011bt\u0161\u00ed sportovn\u00ed podnik planety po\u0159\u00e1dan\u00fd ka\u017ed\u00fd rok, to je Tour de France! Neexistuje jin\u00e1 akce, kter\u00e1 by co dvan\u00e1ct m\u011bs\u00edc\u016f p\u0159il\u00e1kala pozornost tolika lid\u00ed. Kvalifikovan\u00e9 odhady hovo\u0159\u00ed o dvan\u00e1cti a\u017e patn\u00e1cti milionech div\u00e1k\u016f lemuj\u00edc\u00edch silnice. A stejn\u00e9 zdroje uv\u00e1d\u00ed, \u017ee p\u0159ibli\u017en\u011b polovinu l\u00e1k\u00e1 na krajnice v\u00edce ne\u017e peloton reklamn\u00ed karavana nejv\u011bt\u0161\u00edho etapov\u00e9ho z\u00e1vodu sv\u011bta.<\/strong><\/p>\n

Letos oslavil tenhle karneval v alegorick\u00fdch vozech putuj\u00edc\u00edch celou Franci\u00ed 95 let existence. U\u017e v roce 1929 v z\u00e1vod\u011b vr\u010dely vozy, co propaguj\u00ed kr\u00e9m na boty Lion Noir, bud\u00edky Bayard nebo \u010dokol\u00e1du Menier.<\/p>\n

\u0160koda Auto sou\u010d\u00e1st\u00ed od roku 2004<\/strong><\/h2>\n

Teprve rok 1930 ale dod\u00e1 reklam\u011b ofici\u00e1ln\u00ed r\u00e1mec. Tehdy toti\u017e \u0159editel z\u00e1vod Henri Desgrange nechce v z\u00e1vod\u011b t\u00fdmy placen\u00e9 firmami, a tak Tour de France vyp\u00ed\u0161e pro n\u00e1rodn\u00ed t\u00fdmy. Ov\u0161em pot\u0159ebuje uhradit n\u00e1klady. A tak nab\u00eddne nejv\u011bt\u0161\u00edm francouzsk\u00fdm podnik\u016fm participovat na jeho vyn\u00e1lezu: reklamn\u00ed karavan\u011b. Za poplatek po\u0159adateli budou firmy jako \u201es\u00fdrov\u00e1\u201c Vesel\u00e1 kr\u00e1va nebo v\u00fdrobce su\u0161enek Delft prvn\u00edmi, kte\u0159\u00ed se \u00fa\u010dastn\u00ed t\u00e9to bezprecedentn\u00ed komer\u010dn\u00ed aktivity.<\/p>\n

\"\"<\/a>
Reklamn\u00ed karavana Tour de France bav\u00ed div\u00e1ky u\u017e 95 let!<\/em><\/figcaption><\/figure>\n

\u010cokol\u00e1dovna Menier b\u011bhem t\u0159\u00ed t\u00fddn\u016f rozd\u00e1 na p\u016fl milionu tabulek sv\u00e9 \u010dokol\u00e1dy mezi div\u00e1ky a sou\u010dasn\u011b horkou \u010dokol\u00e1du samotn\u00fdm z\u00e1vodn\u00edk\u016fm promrzl\u00fdm na vrcholc\u00edch hor. \u00dasp\u011bch Desgrangeho ideje je okam\u017eit\u00fd. Tradice se vep\u00ed\u0161e do d\u011bjin Tour de France navzdory tomu, \u017ee se klasifikace z\u00e1vodu \u010dasem znovu navr\u00e1t\u00ed do form\u00e1tu t\u00fdm\u016f pod patronac\u00ed sponzor\u016f, nikoliv n\u00e1rodn\u00edch vlajek.<\/p>\n

\n
\"zlomena-zebra-crcici-krev-vykloubene-rameno-tour-je-plna-bolesti\"\/<\/a><\/div>
\n Tour de France<\/a>\n <\/div>\n
\n \n

Zlomen\u00e1 \u017eebra, cr\u010d\u00edc\u00ed krev, vyklouben\u00e9 rameno… Tour je pln\u00e1 bolesti<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Za pozici v karavan\u011b se plat\u00ed vstupn\u00ed poplatek podle \u00farovn\u011b zapojen\u00ed. V pr\u016fm\u011bru se jedn\u00e1 o \u010d\u00e1stku v \u0159\u00e1dech stovek tis\u00edc eur. Jde o investici, kter\u00e1 se firm\u00e1m vyplat\u00ed. Fanou\u0161k\u016f pod\u00e9l silnic toti\u017e neust\u00e1le p\u0159ib\u00fdv\u00e1. Rok od roku popularita Tour de France roste. Proto se hl\u00e1s\u00ed nov\u00ed z\u00e1jemci. Letos se do skupiny alegorick\u00fdch voz\u016f p\u0159idaly spole\u010dnosti Basic Fit, Panzani, Velux a tak\u00e9 Zoo de Beauval v Saint-Aignan, kde n\u00e1v\u0161t\u011bvn\u00edci mohou vid\u011bt t\u0159eba pandu velkou.<\/p>\n

\"\"<\/a><\/p>\n

Mezi partnery z\u00e1vodu a tedy i \u010dleny reklamn\u00ed karavany pat\u0159\u00ed rovn\u011b\u017e \u0160koda Auto, kter\u00e1 do rodiny Tour de France vstoupila v roce 2004. Tehdy se stala sponzorem b\u00edl\u00e9ho dresu pro nejlep\u0161\u00edho mlad\u00edka do 25 let. Od roku 2015 jej\u00ed logo z\u00e1\u0159\u00ed ze zelen\u00e9ho trikotu pro v\u00edt\u011bze bodovac\u00ed sout\u011b\u017ee.<\/p>\n

Karavana zahrnuje 36 zna\u010dek<\/strong><\/h2>\n

Karavana Tour de France 2025<\/a> \u010d\u00edtala \u0161estat\u0159icet zna\u010dek reprezentovan\u00fdch v sou\u010dtu 170 alegorick\u00fdmi vozy. To je o devaten\u00e1ct v\u00edce proti sezon\u011b 2024 a o p\u011btadvacet v\u00edce ve srovn\u00e1n\u00ed s Tour de France 2023.<\/p>\n

\"\"<\/a><\/p>\n

Jde o mimo\u0159\u00e1dn\u00fd z\u00e1\u017eitek. Karavana v karnevalov\u00e9 atmosf\u00e9\u0159e proj\u00ed\u017ed\u00ed v p\u0159edstihu p\u0159ed pelotonem trasu ka\u017ed\u00e9 etapy a slou\u017e\u00ed pro pobaven\u00ed div\u00e1k\u016f. Je p\u0159inejmen\u0161\u00edm stejn\u011b popul\u00e1rn\u00ed jako peloton samotn\u00fd. U mnoha fanou\u0161k\u016f mnohdy je\u0161t\u011b v\u00edce ne\u017e cyklist\u00e9. Nejv\u011bt\u0161\u00ed zastoupen\u00ed m\u00e1 spole\u010dnost E.Leclerc, kter\u00e1 je partnerem sout\u011b\u017ee pro nejlep\u0161\u00edho vrcha\u0159e. V karavan\u011b putuje jeden\u00e1ct alegorick\u00fdch voz\u016f firmy.<\/p>\n

\n
\"tadej-pogacar-a-jeho-tajemstvi\"\/<\/a><\/div>
\n Tour de France<\/a>\n <\/div>\n
\n \n

Tadej Poga\u010dar a jeho tajemstv\u00ed<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Jako prvn\u00ed jedou vozy hlavn\u00edho partnera LCL, banky sponzoruj\u00edc\u00ed sout\u011b\u017e o \u017elut\u00fd trikot. N\u00e1sleduj\u00ed \u010dty\u0159i automobily \u010detnictva, pak p\u0159ich\u00e1z\u00ed na \u0159adu spole\u010dnost \u0160koda Auto coby partner zelen\u00e9ho trikotu se sv\u00fdmi sedmi alegorick\u00fdmi vozy.<\/p>\n

\"\"<\/a><\/p>\n

Zastoupen\u00ed maj\u00ed spole\u010dnosti zam\u011b\u0159en\u00e9 na k\u00e1vu, na ubytov\u00e1n\u00ed, potravinov\u00e9 \u0159et\u011bzce, spole\u010dnosti z bankovn\u00ed sf\u00e9ry a cel\u00fd karnevalov\u00fd peloton uzav\u00edr\u00e1 n\u00e1pojov\u00e1 zna\u010dka Orangina.<\/p>\n

\"\"<\/a>
Reklamn\u00ed karavana zahrnuje 170 voz\u016f.<\/em><\/figcaption><\/figure>\n

Show, kterou zaji\u0161\u0165uje karavana, trv\u00e1 n\u011bkolik des\u00edtek minut. Je nata\u017een\u00e1 do d\u00e9lky p\u0159ibli\u017en\u011b deseti kilometr\u016f, obsluhuje ji p\u0159es p\u011bt set osob, kter\u00e9 mezi div\u00e1ky chrl\u00ed to, na co v\u0161ichni \u010dekaj\u00ed \u2013 reklamn\u00ed p\u0159edm\u011bty a d\u00e1re\u010dky v\u0161ech druh\u016f. B\u011bhem cel\u00e9 Tour de France se jich rozd\u00e1 p\u0159ibli\u017en\u011b dvacet milion\u016f…<\/p>\n

Foto: A.S.O.\/Aur\u00e9lien Vialatte a Romain Laurent<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Nejv\u011bt\u0161\u00ed sportovn\u00ed podnik planety po\u0159\u00e1dan\u00fd ka\u017ed\u00fd rok, to je Tour de France! Neexistuje jin\u00e1 akce, kter\u00e1 by co dvan\u00e1ct m\u011bs\u00edc\u016f […]<\/p>\n","protected":false},"author":138,"featured_media":30237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1711],"tags":[126,4307,1105,9,578,23,3843],"global-categories":[411],"class_list":["post-30235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tour-de-france","tag-cyklistika","tag-karavana","tag-reklamni-karavana","tag-silnicni-cyklistika","tag-skoda-auto","tag-tour-de-france","tag-tour-de-france-2025","global-categories-cycling"],"yoast_head":"\nI zoo je sou\u010d\u00e1st\u00ed Tour! Cyklistick\u00fd karneval roste | \u0160koda We Love Cycling - \u010cesk\u00e1 republika<\/title>\n<meta name=\"description\" content=\"Nejv\u011bt\u0161\u00ed sportovn\u00ed podnik po\u0159\u00e1dan\u00fd ka\u017ed\u00fd rok, to je Tour de France! Neexistuje jin\u00e1 akce, kter\u00e1 by co dvan\u00e1ct m\u011bs\u00edc\u016f p\u0159il\u00e1kala pozornost tolika lid\u00ed. Kvalifikovan\u00e9 odhady hovo\u0159\u00ed o dvan\u00e1cti a\u017e patn\u00e1cti milionech div\u00e1k\u016f lemuj\u00edc\u00edch silnice ka\u017ed\u00fd rok. A stejn\u00e9 zdroje uv\u00e1d\u00ed, \u017ee p\u0159ibli\u017en\u011b polovinu l\u00e1k\u00e1 na krajnice v\u00edce ne\u017e peloton reklamn\u00ed karavana nejv\u011bt\u0161\u00edho etapov\u00e9ho z\u00e1vodu sv\u011bta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.welovecycling.com\/cs\/2025\/07\/25\/i-zoo-je-soucasti-tour-cyklisticky-karneval-roste\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I zoo je sou\u010d\u00e1st\u00ed Tour! Cyklistick\u00fd karneval roste\" \/>\n<meta property=\"og:description\" content=\"Nejv\u011bt\u0161\u00ed sportovn\u00ed podnik po\u0159\u00e1dan\u00fd ka\u017ed\u00fd rok, to je Tour de France! Neexistuje jin\u00e1 akce, kter\u00e1 by co dvan\u00e1ct m\u011bs\u00edc\u016f p\u0159il\u00e1kala pozornost tolika lid\u00ed. 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