{"id":30188,"date":"2025-07-24T06:00:12","date_gmt":"2025-07-24T04:00:12","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=30188"},"modified":"2025-07-23T17:59:50","modified_gmt":"2025-07-23T15:59:50","slug":"rozpocty-tymu-na-tour-je-konkurenceschopnost-iluze","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2025\/07\/24\/rozpocty-tymu-na-tour-je-konkurenceschopnost-iluze\/","title":{"rendered":"Rozpo\u010dty t\u00fdm\u016f na Tour: je konkurenceschopnost iluze?"},"content":{"rendered":"

\u0160est set milion\u016f eur, tedy p\u0159ibli\u017en\u011b patn\u00e1ct miliard korun je v sou\u010dtu ro\u010dn\u00ed rozpo\u010det t\u00fdm\u016f startuj\u00edc\u00edch na Tour de France 2025. Kdo pat\u0159\u00ed na \u0161pi\u010dku \u017eeb\u0159\u00ed\u010dku? Kdo je nejv\u011bt\u0161\u00ed chu\u010fas? A p\u0159edstavuje nejv\u011bt\u0161\u00ed budget garanci \u00fasp\u011bchu?<\/strong><\/p>\n

Sv\u011btu vl\u00e1dnou pen\u00edze. A cyklistika nen\u00ed v\u00fdjimka. Za posledn\u00edch \u0161est let na ka\u017ed\u00e9 z Grand Tour slavil v\u00edt\u011bzstv\u00ed pouze jednou jezdec, kter\u00fd nefiguroval na soupisce n\u011bkter\u00e9ho ze super t\u00fdm\u016f, kam pat\u0159\u00ed UAE Emirates XRG, Visma Lease a Bike, Ineos Grenadiers, Red Bull Bora hansgrohe a tak\u00e9 Lidl-Trek. To v sezon\u011b 2022 ovl\u00e1dl Remco Evenepoel \u0161pan\u011blskou Vueltu, p\u0159i\u010dem\u017e tehdy jeho st\u00e1j Quick Step Alpha Vinyl rozhodn\u011b pat\u0159ila k t\u011bm nejsiln\u011bj\u0161\u00edm ze skupiny siln\u00e9ho ekonomick\u00e9ho st\u0159edu. Tour de France m\u00e1 dokonce u\u017e od sezony 2015 \u0161ampiona poch\u00e1zej\u00edc\u00edho v\u00fdlu\u010dn\u011b ze t\u0159\u00ed nejl\u00e9pe zaji\u0161t\u011bn\u00fdch t\u00fdm\u016f.<\/p>\n

Jednozna\u010dn\u011b nejsiln\u011bj\u0161\u00edm t\u00fdmem World Tour je UAE Emirates XRG dotovan\u00fd \u0161ejky, kde m\u00e1 Tadej Poga\u010dar a jeho dru\u017eina k dispozici \u010d\u00e1stku 65 milion\u016f eur, druhou p\u0159\u00ed\u010dku dr\u017e\u00ed Red Bull Bora-hansgrohe s pades\u00e1ti miliony eur, t\u0159et\u00ed je Visma-Lease a Bike s p\u011bta\u010dty\u0159iceti miliony eur, n\u00e1sleduje Ineos-Grenadiers se \u010dty\u0159iceti miliony, jimi\u017e disponuje i Lidl-Trek.<\/p>\n

Na chvostu osmn\u00e1cti\u010dlenn\u00e9ho pelotonu World Tour jsou sestavy Intermarch\u00e9-Wanty a Ark\u00e9a-B&B s osmn\u00e1cti miliony eur. A pak je tu p\u011bt sestav s licenc\u00ed UCI Pro, tedy druhou nejvy\u0161\u0161\u00ed v profesion\u00e1ln\u00ed cyklistice, kter\u00e9 se sna\u017e\u00ed p\u0159ibl\u00ed\u017eit elit\u011b. V sou\u010dtu se formace startuj\u00edc\u00ed na Tour de France 2025 dostanou p\u0159es \u0161est set milion\u016f eur. Jenom pro p\u0159edstavu, rozpo\u010det nejbohat\u0161\u00edho fotbalov\u00e9ho klubu sv\u011bta – Realu Madrid – je miliarda eur na jednu sezonu! Cel\u00fd peloton leto\u0161n\u00edho Grande Boucle se rovn\u00e1 dev\u00e1t\u00e9mu nejbohat\u0161\u00edmu fotbalov\u00e9mu klubu planety, j\u00edm\u017e je Tottenham Hottspur s 615 miliony eur.<\/p>\n

Rozpo\u010det t\u00fdmu World Tour vzrostl p\u011btkr\u00e1t<\/strong><\/h2>\n

Cyklistika p\u0159itom za\u017e\u00edv\u00e1 zlat\u00e9 \u010dasy. Rozhodn\u011b z hlediska ekonomick\u00e9ho. Podle dat serveru Domestique \u010dinil kombinovan\u00fd pro sezonu 2021 rozpo\u010det v\u0161ech t\u00fdm\u016f mu\u017esk\u00e9 World Tour 379 milion\u016f eur. B\u011bhem sezony 2025 se osmn\u00e1ct t\u00fdm\u016f World Tour p\u0159ehouplo p\u0159es 570 milion\u016f eur. Vzestup je doslova raketov\u00fd. Je\u0161t\u011b p\u0159ed dvaceti lety byl pr\u016fm\u011brn\u00fd rozpo\u010det t\u00fdmu p\u011bt milion\u016f eur. O deset let pozd\u011bji byla \u010d\u00e1stka dvojn\u00e1sobn\u00e1. Nyn\u00ed je za pr\u016fm\u011br p\u0159i vy\u0161krtnut\u00ed nejbohat\u0161\u00edho a nejslab\u0161\u00edho t\u00fdmu 27 milion\u016f eur.<\/p>\n

\"\"<\/a>
UAE Emirates XRG je nejbohat\u0161\u00ed t\u00fdm World Tour. Rozpo\u010det \u010din\u00ed 65 milion\u016f eur ro\u010dn\u011b. Foto: A.S.O.\/Billy Ceusters<\/em><\/figcaption><\/figure>\n

Rozkl\u00ed\u010dovat t\u00fdmov\u00e9 rozpo\u010dty v cyklistice je v\u0161ak velmi slo\u017eit\u00e9. Je toti\u017e prakticky nemo\u017en\u00e9 ur\u010dit, zda uve\u0159ejn\u011bn\u00e1 \u010d\u00e1stka zahrnuje jenom finan\u010dn\u00ed p\u0159\u00edjmy od sponzor\u016f, p\u0159\u00edpadn\u011b se jedn\u00e1 o kombinaci pen\u011bz z\u00edskan\u00fdch od sponzor\u016f a z dal\u0161\u00edch t\u00fdmov\u00fdch aktivit. Kup\u0159\u00edkladu formace Picnic PostNL ve spolupr\u00e1ci s t\u00fdmov\u00fdm sponzorem uvedla na trh \u0159adu vlastn\u00edch v\u00fd\u017eivov\u00fdch dopl\u0148k\u016f.
\nA pak existuje je\u0161t\u011b t\u0159et\u00ed varianta, \u017ee jsou zapo\u010d\u00edt\u00e1ny i polo\u017eky, respektive jejich hodnota, kter\u00e9 t\u00fdmy z\u00edsk\u00e1vaj\u00ed od partner\u016f bez finan\u010dn\u00edho pln\u011bn\u00ed.<\/p>\n

Jistou \u010d\u00e1st p\u0159\u00edjm\u016f plynouc\u00edch ka\u017edoro\u010dn\u011b do t\u00fdmov\u00e9 kasy tvo\u0159\u00ed odm\u011bny ze z\u00e1vod\u016f, co\u017e v p\u0159\u00edpad\u011b Tour de France m\u016f\u017ee b\u00fdt skute\u010dn\u011b par\u00e1dn\u00ed bonus. A pak jsou zde t\u0159eba prodeje vlastn\u00edho zbo\u017e\u00ed jako je t\u00fdmov\u00e9 oble\u010den\u00ed p\u0159\u00edpadn\u011b VIP bal\u00ed\u010dky na z\u00e1vody.<\/p>\n

\n
\"astana-doufa-ze-ji-cinske-penize-zachrani-ve-world-tour\"\/<\/a><\/div>
\n Silni\u010dn\u00ed cyklistika<\/a>\n <\/div>\n
\n \n

Astana douf\u00e1, \u017ee ji \u010d\u00ednsk\u00e9 pen\u00edze zachr\u00e1n\u00ed ve World Tour<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Velkou prom\u011bnou p\u0159edstavuje skute\u010dnost, \u017ee n\u011bkter\u00e9 formace umo\u017e\u0148uj\u00ed jezdc\u016fm individu\u00e1ln\u00ed kontrakty s vlastn\u00edmi sponzory, kte\u0159\u00ed dostanou prostor ke zviditeln\u00ed t\u00e9m\u011b\u0159 v\u00fdlu\u010dn\u011b na p\u0159ilb\u011b, proto\u017ee dres respektive kombin\u00e9za je v\u00fdsadn\u00edm prostorem pro marketingov\u00e9 odd\u011blen\u00ed t\u00fdm\u016f. A tak kup\u0159\u00edkladu Jonas Vingegaard veze p\u0159ilbu v barv\u00e1ch stavebn\u00ed spole\u010dnosti Bygma, jeho t\u00fdmov\u00fd par\u0165\u00e1k Wout van Aert zase pou\u017e\u00edv\u00e1 helmu v barv\u00e1ch n\u00e1pojov\u00e9ho giganta Red Bull. Podle v\u0161eho tyto kontrakty umo\u017e\u0148uj\u00ed t\u00fdm\u016fm u\u0161et\u0159it na rozpo\u010dtech, proto\u017ee \u010d\u00e1st plat\u016f vybran\u00fdch jezdc\u016f pokryj\u00ed pr\u00e1v\u011b osobn\u00ed sponzo\u0159i. A tak m\u016f\u017ee veden\u00ed sestavy pou\u017e\u00edt u\u0161et\u0159en\u00e9 pen\u00edze v jin\u00fdch oblastech.<\/p>\n

\u00dasp\u011bch garantuje dal\u0161\u00ed pen\u00edze<\/strong><\/h2>\n

Ka\u017edop\u00e1dn\u011b existuje jasn\u00e1 rovnice, \u017ee pen\u00edze znamenaj\u00ed \u00fasp\u011bch a generuj\u00ed dal\u0161\u00ed pen\u00edze. Lep\u0161\u00ed jezdci znamenaj\u00ed lep\u0161\u00ed v\u00fdsledky a vy\u0161\u0161\u00ed odm\u011bny. Triumfy znamenaj\u00ed popularitu, kter\u00e1 je \u017e\u00e1douc\u00ed pro marketing. Dresy UAE Emirates, Visma Lease a Bike \u010di Ineosu jsou mezi cyklistickou ve\u0159ejnost\u00ed rozhodn\u011b popul\u00e1rn\u011bj\u0161\u00ed ne\u017e trikoty t\u00fdm\u016f z chvostu startovn\u00edho pole.<\/p>\n

\"\"<\/a>
Jasper Philipsen a Mathieu van der Poel.\u00a0 Ani jejich t\u00fdm nem\u00e1 zaji\u0161t\u011bn\u00fd rozpo\u010det pro dal\u0161\u00ed sezonu i p\u0159es velk\u00e9 \u00fasp\u011bchy na Tour de France 2025. Foto: A.S.O.\/Charly Lopez<\/em><\/figcaption><\/figure>\n

Mnoho t\u00fdm\u016f sice dok\u00e1\u017ee vyrovnat finan\u010dn\u00ed nab\u00eddky v r\u00e1mci kontrakt\u016f pro jezdce, ov\u0161em n\u00e1sledn\u011b postr\u00e1d\u00e1 ekonomick\u00e9 mo\u017enosti na dal\u0161\u00ed investice. Dopl\u0148ky stravy, aerodynamick\u00e9 tunely, v\u00fd\u0161kov\u00e9 tr\u00e9ninkov\u00e9 kempy, speci\u00e1ln\u00ed komponenty… To v\u0161e p\u0159edstavuje obrovsk\u00e9 investice. P\u0159i vyrovnanosti pelotonu rozhoduj\u00ed pr\u00e1v\u011b detaily, kter\u00e9 si v\u0161ak n\u011bkte\u0159\u00ed prost\u011b nemohou dovolit.<\/p>\n

A pak vysok\u00e9 rozpo\u010dty hraj\u00ed z\u00e1sadn\u00ed roli v oblasti zam\u011bstnanc\u016f, kte\u0159\u00ed nesed\u00ed na kolech. Formace jako UAE Emirates, Red Bull \u010di Lidl-Trek si prost\u011b mohou dovolit \u0161ir\u0161\u00ed skupinu mas\u00e9r\u016f, fyzioterapeut\u016f \u010di v\u00fd\u017eivov\u00fdch poradc\u016f, nemluv\u011b o kvalit\u011b. A to je dal\u0161\u00ed polo\u017eka vedouc\u00ed k v\u00edt\u011bzstv\u00ed.<\/p>\n

\n
\"modlitba-za-defekt-aneb-tortura-v-alpach\"\/<\/a><\/div>
\n Silni\u010dn\u00ed cyklistika<\/a>\n <\/div>\n
\n \n

Modlitba za defekt aneb tortura v Alp\u00e1ch<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Z \u0161estn\u00e1cti etap Tour de France 2025 pouze jednu nevyhr\u00e1l n\u011bkter\u00fd ze z\u00e1vodn\u00edk\u016f pat\u0159\u00edc\u00edch mezi t\u00fdmy s rozpo\u010dtem p\u0159es p\u011btadvacet milion\u016f eur (Jonas Abrahamsen – Uno-X Mobility – 11. etapa).<\/p>\n

Cyklistika l\u00e1k\u00e1 nov\u00e9 sponzory<\/strong><\/h2>\n

T\u00fdmy na vrcholu pyramidy rozhodn\u011b za posledn\u00edch n\u011bkolik let zbohatly. I proto, \u017ee cyklistika se stala \u010dist\u0161\u00ed a nebojuje s \u017e\u00e1dn\u00fdmi skand\u00e1ly jako v minulosti. Nav\u00edc neust\u00e1le roste sledovanost z\u00e1vod\u016f, p\u0159i\u010dem\u017e Tour de France je zcela samostatnou kapitolou zcela se vymykaj\u00edc\u00ed v\u0161em m\u011b\u0159\u00edtk\u016fm. Se sledovanost\u00ed p\u0159es t\u0159i miliardy lid\u00ed po cel\u00e9m sv\u011bt\u011b jde o obrovsk\u00e9 l\u00e1kadlo pro investory. Vstup nadn\u00e1rodn\u00edch spole\u010dnost\u00ed jako je Lidl \u010di Decathlon potvrzuje atraktivitu cyklistiky.<\/p>\n

\"\"<\/a>
Decathlon ozn\u00e1mil, \u017ee z\u00e1sadn\u011b nav\u00fd\u0161\u00ed rozpo\u010det, aby se za\u0159adil po bok super t\u00fdm\u016f. Takhle jejich z\u00e1vodn\u00edk Aur\u00e9lien Paret Pintre bojoval v etap\u011b na Mont Ventoux. Foto: A.S.O.\/Billy Ceusters<\/em><\/figcaption><\/figure>\n

Ov\u0161em formace v druh\u00e9 polovin\u011b \u017eeb\u0159\u00ed\u010dku ka\u017edoro\u010dn\u011b bojuj\u00ed o p\u0159e\u017eit\u00ed a \u00fasp\u011bch z velk\u00fdch z\u00e1vod\u016f je pro n\u011b existen\u010dn\u00ed. V\u017edy\u0165 i sestava Alpecin Deceuninck zam\u011bstn\u00e1vaj\u00edc\u00ed Mathieu van der Poela \u010di Jaspera Philipsena t\u011b\u017eko hled\u00e1 druh\u00e9ho hlavn\u00edho partnera pro p\u0159\u00ed\u0161t\u00ed sezony.<\/p>\n

N\u011bkter\u00e9 t\u00fdmy z ekonomick\u00fdch d\u016fvod\u016f p\u0159ipravuj\u00ed slou\u010den\u00ed jako t\u0159eba Intermarch\u00e9-Wanty a Lotto nebo Ineos-Grenadiers s Total Energies, co\u017e v d\u016fsledku povede ke ztr\u00e1t\u011b zam\u011bstn\u00e1n\u00ed v p\u0159\u00edpad\u011b \u0161edes\u00e1ti jezdc\u016f a dal\u0161\u00edch \u010dlen\u016f doprovodn\u00e9ho t\u00fdmu. Dal\u0161\u00ed formace jako t\u0159eba Ark\u00e9a-B&B stoj\u00ed p\u0159ed hrozbou \u00fapln\u00e9ho bankrotu. P\u0159\u00edpadn\u00fd odchod Remca Evenepoela m\u016f\u017ee v kone\u010dn\u00e9m d\u016fsledku znamenat konec Vl\u010d\u00ed sme\u010dky, chcete-li formace Soudal Quick Step. Na druhou stranu Decathlon ozn\u00e1mil pl\u00e1n za\u0159adit se rozpo\u010dtem po bok st\u00e1vaj\u00edc\u00edch super t\u00fdm\u016f, proto\u017ee dok\u00e1zal vyjednat partnerstv\u00ed s minim\u00e1ln\u00ed jedn\u00edm sponzorem celosv\u011btov\u00e9ho form\u00e1tu.<\/p>\n

\n
\"kdo-je-nejvetsi-bohac-tour-de-france\"\/<\/a><\/div>
\n Tour de France<\/a>\n <\/div>\n
\n \n

Kdo je nejv\u011bt\u0161\u00ed boh\u00e1\u010d Tour de France?<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Rozev\u00edraj\u00edc\u00ed se ekonomick\u00e9 n\u016f\u017eky<\/a> pochopiteln\u011b sni\u017euj\u00ed konkurenceschopnost t\u00fdm\u016f v r\u00e1mci nejv\u011bt\u0161\u00edch z\u00e1vod\u016f. UCI (Mezin\u00e1rodn\u00ed cyklistick\u00e1 federace) se proto chyst\u00e1 u\u017e n\u011bkolik sezon k zaveden\u00ed platov\u00fdch strop\u016f v cyklistice a \u0159e\u0161\u00ed mo\u017enost vytvo\u0159en\u00ed spravedliv\u011bj\u0161\u00edho prost\u0159ed\u00ed. A nastaven\u00ed limit\u016f v\u016fbec nen\u00ed jasn\u00e9. Nejlep\u0161\u00ed t\u00fdmy k uspokojen\u00ed po\u017eadavk\u016f sponzor\u016f pot\u0159ebuj\u00ed st\u00e1le v\u011bt\u0161\u00ed investice do jezdeck\u00e9 sestavy. Sou\u010dasn\u011b v\u0161ak evidentn\u011b sponzo\u0159i vid\u00ed cyklistiku jako skv\u011bl\u00fd prost\u0159edek, j\u00edm\u017e propagovat zdrav\u00fd \u017eivotn\u00ed styl, v\u00fd\u017eivu, p\u00e9\u010di o t\u011blo \u010di mobilitu. \u010cekaj\u00ed cyklistiku d\u00e1l zlat\u00e9 \u010dasy?<\/p>\n

Tituln\u00ed foto: A.S.O.\/Billy Ceusters<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0160est set milion\u016f eur, tedy p\u0159ibli\u017en\u011b patn\u00e1ct miliard korun je v sou\u010dtu ro\u010dn\u00ed rozpo\u010det t\u00fdm\u016f startuj\u00edc\u00edch na Tour de France […]<\/p>\n","protected":false},"author":138,"featured_media":30190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1711],"tags":[126,4302,4300,4301,9,23,3843],"global-categories":[411],"class_list":["post-30188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tour-de-france","tag-cyklistika","tag-platovy-strop","tag-rozpocet","tag-rozpocty-tymu","tag-silnicni-cyklistika","tag-tour-de-france","tag-tour-de-france-2025","global-categories-cycling"],"yoast_head":"\nRozpo\u010dty t\u00fdm\u016f na Tour: je konkurenceschopnost iluze? | \u0160koda We Love Cycling - \u010cesk\u00e1 republika<\/title>\n<meta name=\"description\" content=\"\u0160est set milion\u016f eur, tedy p\u0159ibli\u017en\u011b patn\u00e1ct miliard korun je v sou\u010dtu ro\u010dn\u00ed rozpo\u010det t\u00fdm\u016f startuj\u00edc\u00edch na Tour de France 2025. Kdo pat\u0159\u00ed na \u0161pi\u010dku \u017eeb\u0159\u00ed\u010dku? Kdo je nejv\u011bt\u0161\u00ed chu\u010fas?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.welovecycling.com\/cs\/2025\/07\/24\/rozpocty-tymu-na-tour-je-konkurenceschopnost-iluze\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rozpo\u010dty t\u00fdm\u016f na Tour: je konkurenceschopnost iluze?\" \/>\n<meta property=\"og:description\" content=\"\u0160est set milion\u016f eur, tedy p\u0159ibli\u017en\u011b patn\u00e1ct miliard korun je v sou\u010dtu ro\u010dn\u00ed rozpo\u010det t\u00fdm\u016f startuj\u00edc\u00edch na Tour de France 2025. Kdo pat\u0159\u00ed na \u0161pi\u010dku \u017eeb\u0159\u00ed\u010dku? 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