{"id":29501,"date":"2025-06-18T06:00:58","date_gmt":"2025-06-18T04:00:58","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=29501"},"modified":"2025-06-17T23:21:19","modified_gmt":"2025-06-17T21:21:19","slug":"co-stoji-mit-tour-de-france","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2025\/06\/18\/co-stoji-mit-tour-de-france\/","title":{"rendered":"Co stoj\u00ed m\u00edt Tour de France?"},"content":{"rendered":"

T\u0159\u00edt\u00fddenn\u00ed francouzsk\u00fd karneval je ka\u017edoro\u010dn\u011b nejsledovan\u011bj\u0161\u00ed sportovn\u00ed akc\u00ed na planet\u011b, kterou hlt\u00e1 3,5 miliardy lid\u00ed ve v\u00edce ne\u017e 200 zem\u00edch. A se vstupem Netflixu, kter\u00fd posledn\u00ed t\u0159i roky nat\u00e1\u010d\u00ed dokument\u00e1rn\u00ed s\u00e9rii o z\u00e1kulis\u00ed Tour de France, toto \u010d\u00edslo je\u0161t\u011b narostlo.<\/strong><\/p>\n

Star\u00e1 d\u00e1ma je v\u00fdjime\u010dn\u00e1 tak\u00e9 t\u00edm, \u017ee ka\u017ed\u00fd jej\u00ed ro\u010dn\u00edk je jin\u00fd. A\u010dkoliv se n\u011bkter\u00e1 slavn\u00e1 stoup\u00e1n\u00ed jako Alpe d\u2019Huez, Ventoux nebo Tourmalet opakuj\u00ed, trasa se ka\u017ed\u00fd rok m\u011bn\u00ed. Snad jen pozice Champs-\u00c9lys\u00e9es coby kulisy z\u00e1v\u011bre\u010dn\u00e9 etapy se posledn\u00edch 50 let zd\u00e1 neot\u0159esiteln\u00e1. A\u010dkoliv\u2026<\/span><\/p>\n

To, kde bude um\u00edst\u011bn start a c\u00edl etapy, nez\u00e1le\u017e\u00ed ale jenom na p\u0159\u00e1n\u00edch a pot\u0159eb\u00e1ch organiz\u00e1tor\u016f. V\u0161echno m\u00e1 toti\u017e svou cenu, tak\u017ee i to, jestli k\u00a0v\u00e1m Tour p\u0159ijede, nebo ne. P\u0159iv\u00e1bit z\u00e1vod do sv\u00e9ho m\u011bsta m\u016f\u017ee starostovi zabrat roky a ka\u017ed\u00e9 m\u011bsto \u010di obec pak za t\u011bch 15 minut sl\u00e1vy mus\u00ed zaplatit nemal\u00e9 \u010d\u00e1stky.<\/span><\/p>\n

Tour de France po\u0159\u00e1d\u00e1 spole\u010dnost Amaury Sport Organisation (A.S.O.), dce\u0159in\u00e1 firma medi\u00e1ln\u00edho imp\u00e9ria Groupe Amaury vlastn\u011bn\u00e9ho rodinou Amaury. A.S.O. a pota\u017emo Groupe Amaury vlastn\u00ed ve\u0161ker\u00e1 pr\u00e1va na z\u00e1vod Tour de France od roku 1944, kdy je z\u00edskal \u00c9milien Amaury. A\u010dkoli pod A.S.O. spadaj\u00ed i dal\u0161\u00ed akce, jako je Rallye Dakar nebo cyklistick\u00e9 etalony Pa\u0159\u00ed\u017e\u2013Nice a Pa\u0159\u00ed\u017e\u2013Roubaix, Tour z\u016fst\u00e1v\u00e1 jej\u00ed nejv\u011bt\u0161\u00ed p\u00fdchou. Rodina Amaury si d\u00edky tomu ka\u017edoro\u010dn\u011b posledn\u00edch 10-20 let vypl\u00e1c\u00ed dividendy ve v\u00fd\u0161i p\u0159ibli\u017en\u011b 20 milion\u016f eur a v\u011bt\u0161ina t\u00e9to \u010d\u00e1stky poch\u00e1z\u00ed pr\u00e1v\u011b z Tour.<\/span><\/p>\n

Za cirkus Tour de France se plat\u00ed u\u017e p\u0159es p\u016fl stolet\u00ed<\/strong><\/h2>\n

Proto\u017ee\u2026 Chcete Tour? Tak pla\u0165te. Startovn\u00ed m\u011bsto mus\u00ed za mo\u017enost hostit cyklistick\u00fd cirkus z\u00a0obecn\u00ed kasy vyt\u00e1hnout 90 tis\u00edc eur, c\u00edlov\u00e9 m\u011bsto dokonce 130 tis\u00edc. P\u0159esto\u017ee nen\u00ed jasn\u00e9, kdy p\u0159esn\u011b za\u010dalo A.S.O. zpoplat\u0148ovat n\u00e1v\u0161t\u011bvu toho kter\u00e9ho m\u011bsta, od 60. let se mluv\u00ed o tom, \u017ee starostov\u00e9 plat\u00ed jak\u00e9si v\u0161imn\u00e9. A u\u017e v\u00a0roce 1977 si starosta Rennes post\u011b\u017eoval, \u017ee \u201eTour je komer\u010dn\u00ed podnik, kde pen\u00edze zasti\u0148uj\u00ed jej\u00ed sportovn\u00ed str\u00e1nku\u201c. Co by asi \u0159\u00edkal dnes, \u017ee?<\/span><\/p>\n

\"Tour<\/a>
Tour de France p\u0159i Grand D\u00e9part v It\u00e1lii 2024.<\/em><\/figcaption><\/figure>\n

Grand D\u00e9part, tedy \u00favodn\u00ed etapa Tour, je je\u0161t\u011b v\u00fdrazn\u011b dra\u017e\u0161\u00ed. Nap\u0159\u00edklad Florencie loni za start Tour zaplatila 3 miliony eur. To je ale jen za\u010d\u00e1tek. Hostitelsk\u00e1 m\u011bsta musej\u00ed n\u00e1sledn\u011b financovat i bezpe\u010dnost, opravy silnic, propagaci, medi\u00e1ln\u00ed z\u00e1zem\u00ed a kulturn\u00ed akce. V roce 2014 ve Velk\u00e9 Brit\u00e1nii z t\u011bchto d\u016fvod\u016f n\u00e1klady vzrostly ze 4,2 milionu liber zaplacen\u00fdch A.S.O. a\u017e na 29,4 milionu liber.<\/span><\/p>\n

\n
\"proc-grand-tour-tak-casto-zacinaji-v-zahranici\"\/<\/a><\/div>
\n Silni\u010dn\u00ed cyklistika<\/a>\n <\/div>\n
\n \n

Pro\u010d Grand Tour tak \u010dasto za\u010d\u00ednaj\u00ed v zahrani\u010d\u00ed?<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Na z\u00e1klad\u011b zisk\u016f A.S.O. by si jeden myslel, \u017ee spole\u010dnost by nemusela poplatky za po\u0159\u00e1d\u00e1n\u00ed vyb\u00edrat, a p\u0159esto by z\u016fstala ziskov\u00e1. Nicm\u00e9n\u011b logistick\u00e1 n\u00e1ro\u010dnost \u2013 zejm\u00e9na v zahrani\u010d\u00ed \u2013 ukazuje, \u017ee milionov\u00e9 \u010d\u00e1stky, kter\u00e9 si rodina Amaury \u00fa\u010dtuje, nejsou \u010dist\u00fdm ziskem. Organiza\u010dn\u00ed skupina se na p\u0159\u00edprav\u011b v\u0161ech 21 etap pod\u00edl\u00ed p\u0159\u00edmo a do detailu.<\/span><\/p>\n

P\u0159es na prvn\u00ed pohled vysok\u00e9 n\u00e1klady m\u00e1 hostitel z akce v\u00fdrazn\u00fd ekonomick\u00fd profit. Florencie spo\u010d\u00edtala, \u017ee d\u00edky n\u00e1v\u0161t\u011bvn\u00edk\u016fm a jejich ubytov\u00e1n\u00ed, stravov\u00e1n\u00ed atd. vyd\u011blala asi 20 milion\u016f eur. Z\u00e1rove\u0148 se s n\u00e1lepkou Tour zvy\u0161uje propagace m\u011bsta a turistick\u00fd potenci\u00e1l. D\u00fcsseldorf, kde se za\u010d\u00ednalo p\u0159ed osmi lety, vy\u010d\u00edslil medi\u00e1ln\u00ed p\u0159\u00ednos Tour na 343 milion\u016f eur, p\u0159i\u010dem\u017e na \u00fa\u010det A.S.O. poslal \u201epouze\u201c 4,5 milionu eur.<\/span><\/p>\n

Nejde jenom o finance<\/strong><\/h2>\n

P\u0159esn\u00fd zisk se po\u010d\u00edt\u00e1 jen slo\u017eit\u011b, nejde ale jen o finan\u010dn\u00ed str\u00e1nku v\u011bci. Tour de France<\/a> je d\u016fle\u017eit\u00e1 pro marketing m\u011bsta, proto\u017ee z\u00e1vod se vys\u00edl\u00e1 \u017eiv\u011b po cel\u00e9m sv\u011bt\u011b. A d\u00e1 se vyu\u017e\u00edt k soci\u00e1ln\u00edm program\u016fm, kter\u00e9 maj\u00ed p\u0159iv\u00e9st d\u011bti a ve\u0159ejnost na kolo, nejen jako dopravn\u00ed prost\u0159edek, ale i kv\u016fli zdrav\u00ed. Dva miliony div\u00e1k\u016f v Yorkshiru 2014 inspiroval Grand D\u00e9part k \u010dast\u011bj\u0161\u00edmu je\u017ed\u011bn\u00ed na kole, a milion lid\u00ed prohl\u00e1sil, \u017ee od t\u00e9 doby jezd\u00ed v\u00edce.<\/span><\/p>\n

\"Tour<\/a>
Tour de France a \u00favodn\u00ed etapa ro\u010dn\u00edku 2024 na startu ve Florencii.<\/em><\/figcaption><\/figure>\n

Krom\u011b pozitivn\u00edho spole\u010densk\u00e9ho dopadu pro obyvatele s\u00e1zej\u00ed radnice a turistick\u00e9 kancel\u00e1\u0159e tak\u00e9 na n\u00e1r\u016fst po\u010dtu n\u00e1v\u0161t\u011bvn\u00edk\u016f po skon\u010den\u00ed z\u00e1vodu \u2013 jejich vesnice, m\u011bsto nebo region se toti\u017e objev\u00ed v p\u0159enosech, kter\u00e9 sleduj\u00ed miliardy potenci\u00e1ln\u00edch turist\u016f po cel\u00e9m sv\u011bt\u011b.<\/span><\/p>\n

Pro m\u011bsta a vl\u00e1dy m\u016f\u017ee b\u00fdt obt\u00ed\u017en\u00e9 vypl\u00e1znout miliony na po\u0159\u00e1d\u00e1n\u00ed startu, c\u00edle \u010di Grand D\u00e9part Tour de France, co\u017e ostatn\u011b ukazuje i p\u0159\u00edpad Brit\u00e1nie, kter\u00e1 upustila od snahy uspo\u0159\u00e1dat akci v roce 2026. Samotn\u00e9 ekonomick\u00e9 p\u0159\u00ednosy ale po\u010d\u00e1te\u010dn\u00ed v\u00fddaje p\u0159evy\u0161uj\u00ed. A to je argument i pro Prahu, respektive \u010ceskou republiku usiluj\u00edc\u00ed o Grand D\u00e9part\u2026<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u0159\u00edt\u00fddenn\u00ed francouzsk\u00fd karneval je ka\u017edoro\u010dn\u011b nejsledovan\u011bj\u0161\u00ed sportovn\u00ed akc\u00ed na planet\u011b, kterou hlt\u00e1 3,5 miliardy lid\u00ed ve v\u00edce ne\u017e 200 zem\u00edch. […]<\/p>\n","protected":false},"author":138,"featured_media":18056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[126,2285,9,23],"global-categories":[411],"class_list":["post-29501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-silnicni-cyklistika","tag-cyklistika","tag-finance","tag-silnicni-cyklistika","tag-tour-de-france","global-categories-cycling"],"yoast_head":"\nCo stoj\u00ed m\u00edt Tour de France? | \u0160koda We Love Cycling - \u010cesk\u00e1 republika<\/title>\n<meta name=\"description\" content=\"T\u0159\u00edt\u00fddenn\u00ed francouzsk\u00fd karneval je ka\u017edoro\u010dn\u011b nejsledovan\u011bj\u0161\u00ed sportovn\u00ed akc\u00ed na planet\u011b, kterou hlt\u00e1 3,5 miliardy lid\u00ed ve v\u00edce ne\u017e 200 zem\u00edch. A se vstupem Netflixu, kter\u00fd posledn\u00ed t\u0159i roky nat\u00e1\u010d\u00ed dokument\u00e1rn\u00ed s\u00e9rii o z\u00e1kulis\u00ed Tour de France, toto \u010d\u00edslo je\u0161t\u011b narostlo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.welovecycling.com\/cs\/2025\/06\/18\/co-stoji-mit-tour-de-france\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co stoj\u00ed m\u00edt Tour de France?\" \/>\n<meta property=\"og:description\" content=\"T\u0159\u00edt\u00fddenn\u00ed francouzsk\u00fd karneval je ka\u017edoro\u010dn\u011b nejsledovan\u011bj\u0161\u00ed sportovn\u00ed akc\u00ed na planet\u011b, kterou hlt\u00e1 3,5 miliardy lid\u00ed ve v\u00edce ne\u017e 200 zem\u00edch. 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