{"id":29291,"date":"2025-05-29T09:50:41","date_gmt":"2025-05-29T07:50:41","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=29291"},"modified":"2025-05-30T09:27:39","modified_gmt":"2025-05-30T07:27:39","slug":"giro-je-i-na-toaletaku-kdo-vsechno-plati-ruzovy-zavod","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2025\/05\/29\/giro-je-i-na-toaletaku-kdo-vsechno-plati-ruzovy-zavod\/","title":{"rendered":"Giro je i na toale\u0165\u00e1ku! Kdo v\u0161echno plat\u00ed r\u016f\u017eov\u00fd z\u00e1vod?"},"content":{"rendered":"

Osm set osmdes\u00e1t dva milion\u016f div\u00e1k\u016f u televizn\u00edch obrazovek. Deset milion\u016f fanou\u0161k\u016f lemuj\u00edc\u00edch trasu, t\u0159i miliony sleduj\u00edc\u00edch na soci\u00e1ln\u00edch s\u00edt\u00edch. V\u00edce ne\u017e sto let historie. Giro d\u2019Italia, druh\u00fd nejv\u011bt\u0161\u00ed cyklistick\u00fd z\u00e1vod planety, nab\u00edz\u00ed mo\u017enost ob\u0159\u00edho zviditeln\u011bn\u00ed nejen pod Apeninami, ale i z hlediska glob\u00e1ln\u00edho. Nen\u00ed divu, \u017ee sv\u00e9 jm\u00e9no s bitvou o r\u016f\u017eov\u00fd trikot spojilo pro leto\u0161n\u00ed rok p\u0159es \u0161edes\u00e1t firem. A dokonce je mezi nimi i v\u00fdrobce toaletn\u00edho pap\u00edru…<\/strong><\/p>\n

Giro d\u2019Italia letos p\u00ed\u0161e u\u017e sto osm\u00fd ro\u010dn\u00edk. Jde o ud\u00e1lost, kter\u00e1 nem\u00e1 v It\u00e1lii srovn\u00e1n\u00ed. A d\u00e1vno nejde jen lok\u00e1ln\u00ed akci. Z\u00e1vod m\u00e1 v itiner\u00e1\u0159i historick\u00e1 m\u011bsta pln\u00e1 um\u011bn\u00ed, jedine\u010dn\u00e1 horsk\u00e1 m\u011bste\u010dka a s nimi spojen\u00e9 dechberouc\u00ed scen\u00e9rie. Nechyb\u00ed p\u0159\u00edmo\u0159sk\u00e1 letoviska a z\u00e1b\u011bry na vlny om\u00fdvaj\u00edc\u00ed italsk\u00e9 pob\u0159e\u017e\u00ed. Vinice v Tosk\u00e1nsku. Jedine\u010dn\u00e9 prost\u0159ed\u00ed \u010cechy milovan\u00e9 oblasti Garda Trentino\u2026 Zkr\u00e1tka v\u0161ichni partne\u0159i, st\u00e1vaj\u00edc\u00ed i nov\u00ed, v\u011b\u0159\u00ed, \u017ee budou objeveni nebo minim\u00e1ln\u011b pos\u00edl\u00ed image siln\u00e9ho brandu.<\/p>\n

Giro 2024 p\u0159ineslo rekordn\u00ed zisk ze sponzoringu<\/strong><\/h2>\n

P\u0159ede\u0161l\u00fd ro\u010dn\u00edk Corsa Rosa vygeneroval p\u0159\u00edjmy ze sponzoringu 45 milion\u016f eur! Jednalo se o dvoucifern\u00fd n\u00e1r\u016fst proti z\u00e1vodu v roce 2023 a p\u0159ibli\u017en\u011b \u010dty\u0159icet procent celkov\u00e9ho obratu.<\/p>\n

Giro d\u2019Italia je \u010dasto ozna\u010dov\u00e1no jako nejatraktivn\u011bj\u0161\u00ed cyklistick\u00fd etapov\u00fd z\u00e1vod. Nikdo nem\u016f\u017ee zpochybnit velikost Tour de France. Sledovanost \u010dervencov\u00e9 bitvy o maillot jaune je proti r\u016f\u017eov\u00e9mu z\u00e1vodu p\u0159ibli\u017en\u011b \u010dty\u0159n\u00e1sobn\u00e1. Ov\u0161em z\u00e1vodn\u00edci horskou torturu pod Apeninami, proto\u017ee organiz\u00e1to\u0159i si d\u00e1vaj\u00ed z\u00e1le\u017eet na n\u00e1ro\u010dnosti a mimo\u0159\u00e1dn\u00e9 porci v\u00fd\u0161kov\u00fdch metr\u016f, miluj\u00ed. Ne snad, \u017ee by byli a\u017e takov\u00ed masochist\u00e9, ale stres nen\u00ed jako na Tour de France. Atmosf\u00e9ra je p\u0159\u00edv\u011btiv\u011bj\u0161\u00ed a v neposledn\u00ed \u0159ad\u011b velk\u00e1 \u010d\u00e1st pelotonu uj\u00ed\u017ed\u00ed na k\u00e1v\u011b, kter\u00e1 k It\u00e1lii tak n\u011bjak pat\u0159\u00ed. Stejnou l\u00e1sku projevuj\u00ed fanou\u0161ci. A\u0165 u\u017e ti u obrazovek, mobiln\u00edch telefon\u016f \u010di p\u0159\u00edmo u trati.<\/p>\n

\"\"<\/a>
Mathias Vacek v b\u00edl\u00e9m trikotu l\u00eddra sout\u011b\u017ee cyklist\u016f do 25 let, kterou p\u0159i Giro di Italia 2025 sponzoruje Conad.<\/em><\/figcaption><\/figure>\n

Televizn\u00ed sign\u00e1l jde do cel\u00e9ho sv\u011bta. T\u00e9m\u011b\u0159 do dvou set zem\u00ed planety. A proto\u017ee v pelotonu z\u00e1\u0159\u00ed hv\u011bzdy nap\u0159\u00ed\u010d kontinenty, je o Giro z\u00e1jem v\u0161ude. A kdy\u017e je\u0161t\u011b \u00fasp\u011bch a z\u00e1jem m\u00e9di\u00ed, respektive fanou\u0161k\u016f podpo\u0159\u00ed skv\u011bl\u00fdmi v\u00fdsledky ital\u0161t\u00ed cyklist\u00e9, mnou si organiz\u00e1to\u0159i ruce radost\u00ed. Nejen italsk\u00e1 m\u00e9dia referuj\u00ed dnes a denn\u011b v pr\u016fb\u011bhu z\u00e1vodu na n\u011bkolika stran\u00e1ch o r\u016f\u017eov\u00e9m z\u00e1vod\u011b. Ob\u0159\u00ed prostor dost\u00e1v\u00e1 bitva o maglia rosa i v zahrani\u010d\u00ed. A tak se ka\u017edoro\u010dn\u011b organiz\u00e1tor\u016fm jen hrnou nab\u00eddky na partnerstv\u00ed.<\/p>\n

Giro m\u00e1 71 partner\u016f<\/strong><\/h2>\n

Zkusili jste n\u011bkdy spo\u010d\u00edtat mno\u017estv\u00ed partner\u016f, kte\u0159\u00ed se objevuj\u00ed na reklamn\u00edch tabul\u00edch Giro d\u2019Italia za z\u00e1vodn\u00edky? Museli byste uk\u00e1zat stejnou rychlost jako Mads Pedersen, l\u00eddr sestavy Lidl-Trek p\u0159i sv\u00fdch dlouh\u00fdch sprintech v bitv\u011b o fialov\u00fd dres nejlep\u0161\u00edho spurtera. Celkem jde o sedmdes\u00e1t jedna zna\u010dek!<\/p>\n

\n
\"pnuti-v-tymu-uae-urcil-tadej-pogacar-lidra-pro-giro\"\/<\/a><\/div>
\n Silni\u010dn\u00ed cyklistika<\/a>\n <\/div>\n
\n \n

Pnut\u00ed v\u00a0t\u00fdmu UAE. Ur\u010dil Tadej Poga\u010dar l\u00eddra pro Giro?<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Partne\u0159i jsou rozd\u011bleni do \u0161esti skupin. Na vrcholu pyramidy jsou top sponzo\u0159i. Jejich loga jsou pochopiteln\u011b na dresech, o kter\u00e9 se bojuje. Intimissimi Uomo obl\u00e9k\u00e1 l\u00eddra celkov\u00e9ho po\u0159ad\u00ed (maglia rosa). Banka Mediolanum obl\u00e9k\u00e1 kr\u00e1le vrcha\u0159\u016f (maglia azzurra). Fialov\u00fd dres pro l\u00eddra bodovac\u00ed sout\u011b\u017ee italsk\u00e9 ministerstvo pro oblast obchodu a pr\u016fmyslu, Conad coby s\u00ed\u0165 maloobchod\u016f plat\u00ed za partnerstv\u00ed b\u00edl\u00e9ho dresu pro nejlep\u0161\u00edho jezdce do 25 let, kter\u00fd obl\u00e9kal i Mathias Vacek<\/a>, \u010desk\u00fd z\u00e1vodn\u00edk v sestavy Lidl-Trek. Etapov\u00e9ho v\u00edt\u011bze oce\u0148uje Trenitalia, italsk\u00fd \u017eelezni\u010dn\u00ed dopravce. Jde pochopiteln\u011b o nejp\u0159\u00ednosn\u011bj\u0161\u00ed partnerstv\u00ed. P\u0159ede\u0161l\u00fd hlavn\u00ed sponzor z\u00e1vodu Enel – italsk\u00e1 nadn\u00e1rodn\u00ed energetick\u00e1 spole\u010dnost – platil p\u011bt milion\u016f eur ro\u010dn\u011b za v\u00fdjime\u010dnou pozici.<\/p>\n

\"\"<\/a>
Regina, v\u00fdrobce toaletn\u00edho pap\u00edru, je jedn\u00edm ze sponzor\u016f bitvy o Nekone\u010dnou trofej.<\/em><\/figcaption><\/figure>\n

Druh\u00e1 kategorie zahrnuje hlavn\u00ed sponzory dodavatele produkt\u016f \u010di slu\u017eeb. Astoria je ofici\u00e1ln\u00ed \u0161ampa\u0148sk\u00e9, Lauretana je ofici\u00e1ln\u00ed voda, Novi zase \u010dokol\u00e1da. M\u00e1me zde ofici\u00e1ln\u00ed aerolinky, ofici\u00e1ln\u00ed hodinky \u010di poji\u0161t\u011bn\u00ed nebo t\u011bstoviny p\u0159i\u010dem\u017e pro leto\u0161n\u00ed rok byla dokonce do prodeje uvedena speci\u00e1ln\u00ed edice ravioli. Medi\u00e1ln\u00ed partnerstv\u00ed zahrnuje Corriere della Sera a La Gazzetta dello Sport, RAI je ofici\u00e1ln\u00ed televizn\u00ed vys\u00edlatel, RTL 102.5 zaji\u0161\u0165uje p\u0159enos rozhlasov\u00e9ho sign\u00e1lu. Celkem jde o osmn\u00e1ct spole\u010dnost\u00ed.<\/p>\n

N\u00e1sleduj\u00ed ofici\u00e1ln\u00ed partne\u0159i, jich\u017e je rovn\u011b\u017e osmn\u00e1ct. Pak je osm institucion\u00e1ln\u00edch partner\u016f, kte\u0159\u00ed plat\u00ed za pr\u016fjezd regionem jako je t\u0159eba Trentino, Umbrie, Emilia Romagna \u010di Garda Trentino. Pak je zde je\u0161t\u011b dvan\u00e1ct ofici\u00e1ln\u00edch dodavatel\u016f. A osm ofici\u00e1ln\u00edch dr\u017eitel\u016f licence pro u\u017e\u00edv\u00e1n\u00ed loga.<\/p>\n

Ka\u017ed\u00fd je v\u00edt\u00e1n…<\/strong><\/h2>\n

Jen dvacet spole\u010dnost\u00ed pod\u00edlej\u00edc\u00edch se na sponzoringu druh\u00e9ho nejv\u011bt\u0161\u00edho etapov\u00e9ho z\u00e1vodu planety nem\u00e1 s\u00eddlo v It\u00e1lii. A mezi jednapades\u00e1ti italsk\u00fdmi je od leto\u0161ka i logo spole\u010dnosti Regina, sou\u010d\u00e1sti koncernu Sofidel. Kontrakt podepsan\u00fd na dva roky umo\u017e\u0148uje firm\u011b um\u00edstit logo z\u00e1vodu na toaletn\u00ed pap\u00edr, pap\u00edrov\u00e9 ut\u011brky a pap\u00edrov\u00e9 kapesn\u00edky.<\/p>\n

\n
\"predstaveni-argon-18-sum-pro-lehke-jako-pirko\"\/<\/a><\/div>
\n Rady & tipy<\/a>\n <\/div>\n
\n \n

P\u0159edstaven\u00ed Argon 18 SUM PRO: lehk\u00e9 jako p\u00edrko<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

„Jde o pos\u00edlen\u00ed pouta spole\u010dnosti s ve\u0159ejnost\u00ed,“ vysv\u011btlil Francesco Pastore, \u0159editel marketingu Sofidel. „Ka\u017ed\u00e1 zna\u010dka p\u0159isp\u00edv\u00e1 k vypr\u00e1v\u011bn\u00ed nekone\u010dn\u00e9ho p\u0159\u00edb\u011bhu maglia rosa v duchu nekone\u010dn\u00e9 l\u00e1sky ve\u0159ejnosti k na\u0161emu z\u00e1vodu,“ podotkl Roberto Salamini, \u0161\u00e9f marketingu spole\u010dnosti RCS organizuj\u00edc\u00ed Giro, v nar\u00e1\u017ece na nekone\u010dnou trofej<\/a> ud\u011blovanou v\u00edt\u011bzi z\u00e1vodu. Ostatn\u011b slogan spole\u010dnosti zn\u00ed „na\u0161e role nikdy nekon\u010d\u00ed“…<\/p>\n

Ka\u017edop\u00e1dn\u011b Regina dod\u00e1v\u00e1 produkty i do \u010ceska, tak\u017ee dost mo\u017en\u00e1 m\u00e1te kousek Gira i u v\u00e1s doma.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Osm set osmdes\u00e1t dva milion\u016f div\u00e1k\u016f u televizn\u00edch obrazovek. Deset milion\u016f fanou\u0161k\u016f lemuj\u00edc\u00edch trasu, t\u0159i miliony sleduj\u00edc\u00edch na soci\u00e1ln\u00edch s\u00edt\u00edch. […]<\/p>\n","protected":false},"author":138,"featured_media":29216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[660],"tags":[126,51,3842,161,4197,9,2287],"global-categories":[411],"class_list":["post-29291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-https-www-welovecycling-com-cs-category-zabava","tag-cyklistika","tag-giro","tag-giro-2025","tag-giro-ditalia","tag-partnerstvi","tag-silnicni-cyklistika","tag-sponzoring","global-categories-cycling"],"yoast_head":"\nGiro je i na toale\u0165\u00e1ku! Kdo v\u0161echno plat\u00ed r\u016f\u017eov\u00fd z\u00e1vod? | \u0160koda We Love Cycling - \u010cesk\u00e1 republika<\/title>\n<meta name=\"description\" content=\"Osm set osmdes\u00e1t dva milion\u016f div\u00e1k\u016f u televizn\u00edch obrazovek. Deset milion\u016f fanou\u0161k\u016f lemuj\u00edc\u00edch trasu, t\u0159i miliony sleduj\u00edc\u00edch na soci\u00e1ln\u00edch s\u00edt\u00edch. V\u00edce ne\u017e sto let historie. Giro d\u2019Italia, druh\u00fd nejv\u011bt\u0161\u00ed cyklistick\u00fd z\u00e1vod planety, nab\u00edz\u00ed mo\u017enost ob\u0159\u00edho zviditeln\u011bn\u00ed nejen pod Apeninami, ale i z hlediska glob\u00e1ln\u00edho. Nen\u00ed divu, \u017ee sv\u00e9 jm\u00e9no s bitvou o r\u016f\u017eov\u00fd trikot spojilo pro leto\u0161n\u00ed rok p\u0159es \u0161edes\u00e1t firem. A dokonce je mezi nimi i v\u00fdrobce toaletn\u00edho pap\u00edru...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.welovecycling.com\/cs\/2025\/05\/29\/giro-je-i-na-toaletaku-kdo-vsechno-plati-ruzovy-zavod\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Giro je i na toale\u0165\u00e1ku! Kdo v\u0161echno plat\u00ed r\u016f\u017eov\u00fd z\u00e1vod?\" \/>\n<meta property=\"og:description\" content=\"Osm set osmdes\u00e1t dva milion\u016f div\u00e1k\u016f u televizn\u00edch obrazovek. Deset milion\u016f fanou\u0161k\u016f lemuj\u00edc\u00edch trasu, t\u0159i miliony sleduj\u00edc\u00edch na soci\u00e1ln\u00edch s\u00edt\u00edch. V\u00edce ne\u017e sto let historie. Giro d\u2019Italia, druh\u00fd nejv\u011bt\u0161\u00ed cyklistick\u00fd z\u00e1vod planety, nab\u00edz\u00ed mo\u017enost ob\u0159\u00edho zviditeln\u011bn\u00ed nejen pod Apeninami, ale i z hlediska glob\u00e1ln\u00edho. Nen\u00ed divu, \u017ee sv\u00e9 jm\u00e9no s bitvou o r\u016f\u017eov\u00fd trikot spojilo pro leto\u0161n\u00ed rok p\u0159es \u0161edes\u00e1t firem. 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