{"id":29084,"date":"2025-05-06T05:00:33","date_gmt":"2025-05-06T03:00:33","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=29084"},"modified":"2025-05-06T08:36:38","modified_gmt":"2025-05-06T06:36:38","slug":"majitel-att-investments-na-kole-nachazim-jednoducha-reseni-problemu","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2025\/05\/06\/majitel-att-investments-na-kole-nachazim-jednoducha-reseni-problemu\/","title":{"rendered":"Majitel ATT Investments: Na kole nach\u00e1z\u00edm jednoduch\u00e1 \u0159e\u0161en\u00ed probl\u00e9m\u016f"},"content":{"rendered":"

Mu\u017e v pozad\u00ed, kter\u00fd pom\u00e1h\u00e1 budovat nejv\u011bt\u0161\u00ed tuzemsk\u00fd cyklistick\u00fd t\u00fdm. Nijak netaj\u00ed, \u017ee je\u0161t\u011b p\u0159ed pandemi\u00ed covidu sledoval jenom Tour de France. Kolo p\u0159itom Miroslav Zad\u00e1k vyu\u017e\u00edval jako prost\u0159edek k budov\u00e1n\u00ed formy, kdy\u017e se v\u011bnoval sportu na nejvy\u0161\u0161\u00ed \u00farovni. V roli \u0161\u00e9fa firmy ATT Investments m\u00e1 j\u00edzdu na bicyklu pro \u010di\u0161t\u011bn\u00ed hlavy a \u0159e\u0161en\u00ed probl\u00e9m\u016f.<\/strong><\/p>\n

Co p\u0159edstavuje kolo pro t\u0159iapades\u00e1tilet\u00e9ho byznysmena? Pro\u010d vstoupil majitel spole\u010dnosti obchoduj\u00edc\u00ed se zlatem a \u0161perky do cyklistiky? Jak vid\u00ed budoucnost t\u00fdmu ATT Investments, kter\u00fd v \u00favodu sezony sb\u00edr\u00e1 v\u00edt\u011bzstv\u00ed jako na b\u011b\u017e\u00edc\u00edm p\u00e1su, popisuje v rozhovoru pro We Love Cycling.<\/p>\n

Stoj\u00edte v pozad\u00ed nejv\u011bt\u0161\u00ed tuzemsk\u00e9 cyklistick\u00e9 st\u00e1je. Jak\u00fd je v\u00e1\u0161 osobn\u00ed vztah ke kolu?<\/strong><\/h2>\n

V r\u00e1mci hokejbalov\u00e9 kari\u00e9ry jsem pou\u017e\u00edval kolo v tr\u00e9ninku. M\u011bli jsme v Kladn\u011b partu tehdej\u0161\u00edch hokejov\u00fdch mistr\u016f sv\u011bta a zlat\u00fdch olympionik\u016f, s nimi\u017e jsem jezdil b\u011bhem l\u00e9ta. Kolo bylo tehdy ned\u00edlnou sou\u010d\u00e1st\u00ed letn\u00edho p\u0159\u00edpravn\u00e9ho obdob\u00ed. Po ukon\u010den\u00ed hokejbalov\u00e9 kari\u00e9ry na nejvy\u0161\u0161\u00ed \u00farovni z\u016fstalo kolo chv\u00edli stranou m\u00e9ho \u017eivota. Ale po \u010dase jsem na\u0161el cestu zp\u011bt do sedla. Najedu \u010dty\u0159i a\u017e p\u011bt tis\u00edc kilometr\u016f ro\u010dn\u011b.<\/p>\n

Jezd\u00ed Miroslav Zad\u00e1k coby hlavn\u00ed partner silni\u010dn\u00edho t\u00fdmu na silni\u010dn\u00edm kole?<\/strong><\/h2>\n

Up\u0159\u00edmn\u011b, jenom ve \u0160pan\u011blsku, kdy\u017e jsem s t\u00fdmem na soust\u0159ed\u011bn\u00ed p\u0159ed sezonou. Tam berou cyklisty \u00fapln\u011b jinak. Klidn\u011b zvl\u00e1dnu b\u011bhem p\u0159\u00edpravn\u00e9ho kempu nato\u010dit p\u0159es p\u011bt set kilometr\u016f. Ale doma se nec\u00edt\u00edm v provozu \u00fapln\u011b komfortn\u011b. Tak\u017ee vol\u00edm sp\u00ed\u0161e horsk\u00e9 kolo. Nebo v Kru\u0161n\u00fdch hor\u00e1ch, kde m\u00e1m chalupu, ebike.<\/p>\n

Jak\u00e9 prost\u0159ed\u00ed v sedle vyhled\u00e1v\u00e1te?<\/strong><\/h2>\n

Jsem na sebe py\u0161n\u00fd, kdy\u017e zdol\u00e1m kopce. \u017diju kousek od Kladna a miluju K\u0159ivokl\u00e1tsko. Jde o n\u00e1dhernou lokalitu. Nohy m\u00e1m v\u00fdborn\u00e9, ale se svoj\u00ed postavou nejsem pr\u00e1v\u011b vrcha\u0159. Tak\u017ee jsem hlavn\u011b vynikaj\u00edc\u00ed sjezda\u0159. A v prost\u0159ed\u00ed, kter\u00e9 zn\u00e1m a m\u00e1m na\u010dten\u00e9, i spurter\u2026 Ale v\u00e1\u017en\u011b, j\u00e1 beru kolo hlavn\u011b jako skv\u011bl\u00fd prost\u0159edek pro relax. \u010cist\u00edm si v sedle kola hlavu od v\u0161ech starost\u00ed. N\u011bkdy m\u00e1m v di\u00e1\u0159i des\u00edtky sch\u016fzek, a pak je sv\u011bl\u00e9, kdy\u017e mohu vyrazit do p\u0159\u00edrody. Telefon si sice beru, ale z\u00e1sadn\u011b ho nech\u00e1v\u00e1m vypnut\u00fd. Dv\u011b a\u017e t\u0159i hodiny \u0161lapu. A ob\u010das se na kole rod\u00ed i skv\u011bl\u00e9 n\u00e1pady.<\/p>\n

\"\"<\/a>
Miroslav Zad\u00e1k a Radim Kijevsk\u00fd na za\u010d\u00e1tku fungov\u00e1n\u00ed u t\u00fdmu ATT Investments.<\/em><\/figcaption><\/figure>\n

Jezd\u00edte s\u00e1m nebo rad\u011bji ve skupin\u011b?<\/strong><\/h2>\n

Podle \u010dasu a n\u00e1lady. Kolo a vlastn\u011b sport obecn\u011b pro m\u011b p\u0159edstavuje \u00fat\u011bk od byznysov\u00fdch t\u00e9mat. A \u010dasto se mi st\u00e1v\u00e1, \u017ee po n\u00e1vratu dom\u016f vid\u00edm u mnoha probl\u00e9m\u016f jednoduch\u00e9 \u0159e\u0161en\u00ed. S\u00e1m na sob\u011b aplikuji cyklistiku coby aktivn\u00ed formu meditace. Sou\u010dasn\u011b v\u0161ak vn\u00edm\u00e1m soci\u00e1ln\u00ed rozm\u011br cyklistiky. Je skv\u011bl\u00e9 si n\u011bkdy vyrazit s partou kamar\u00e1d\u016f nebo i obchodn\u00edch partner\u016f.<\/p>\n

\n
\"deset-kilogramu-dolu-a-bradley-wiggins-byl-kralem-tour\"\/<\/a><\/div>
\n L'Etape Czech Republic<\/a>\n <\/div>\n
\n \n

Deset kilogram\u016f dol\u016f! A Bradley Wiggins byl kr\u00e1lem Tour<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Do cyklistiky vstoupil Miroslav Zad\u00e1k, respektive jeho spole\u010dnost, v obdob\u00ed pandemie koronaviru. Pro\u010d jste se rozhodl pro sponzoring \u010desk\u00e9ho t\u00fdmu?<\/strong><\/h2>\n

Jde o ur\u010ditou soci\u00e1ln\u00ed odpov\u011bdnost. V m\u00fdch o\u010d\u00edch je nesm\u00edrn\u011b d\u016fle\u017eit\u00e9 vytv\u00e1\u0159et pozitivn\u00ed vzory. A sport je v m\u00fdch o\u010d\u00edch posledn\u00ed ba\u0161ta, kde mohou d\u011bti a dosp\u00edvaj\u00edc\u00ed vid\u011bt pozitivn\u00ed vzory. Ob\u00e1v\u00e1m se toti\u017e, \u017ee jinak moc vhodn\u00fdch p\u0159\u00edklad\u016f nenal\u00e9z\u00e1m. Zejm\u00e9na soci\u00e1ln\u00ed s\u00edt\u011b se staly prost\u0159edkem pro zviditel\u0148ov\u00e1n\u00ed lid\u00ed, kte\u0159\u00ed nic nevybudovali a jsou pouh\u00fdmi pseudocelebritami. Sport m\u011b nau\u010dil p\u0159ij\u00edmat por\u00e1\u017eky. To je z\u00e1klad m\u00e9ho j\u00e1. \u010casto jsem ve sportu bre\u010del nad por\u00e1\u017ekou, ale v\u017edy jsem se zvednul. A tohle by se m\u011blo u\u010dit. Stejn\u011b jako fakt, \u017ee kdo ve sportu fauluje, dostane trest. A tak by to m\u011blo b\u00fdt i v \u017eivot\u011b.<\/p>\n

M\u011bl jste p\u0159ed spojen\u00edm se sou\u010dasn\u00fdm t\u00fdmem ATT Investments tu\u0161en\u00ed, co profesion\u00e1ln\u00ed cyklistika obn\u00e1\u0161\u00ed?<\/strong><\/h2>\n

Ani v nejmen\u0161\u00edm. Moje pov\u011bdom\u00ed o profesion\u00e1ln\u00ed cyklistice bylo nulov\u00e9. Cyklistiku jsem znal z televize, sledoval jsem Tour de France. Ale v\u016fbec jsem nev\u011bd\u011bl, kolik si chod t\u00fdmu \u017e\u00e1d\u00e1 pen\u011bz. Kdy\u017e jsem dostal p\u0159\u00edle\u017eitost nahl\u00e9dnout do z\u00e1kulis\u00ed a vid\u011bl, co v\u0161echno to vy\u017eaduje… L\u00e9ka\u0159e, mechaniky, dal\u0161\u00ed servis\u00e1ky. P\u0159itom \u0161lo vlastn\u011b o n\u00e1hodn\u00e9 spojen\u00ed. \u0158e\u0161il jsem vlastn\u00ed byznys z hlediska vozov\u00e9 flotily a dostal pozv\u00e1n\u00ed do Mlad\u00e9 Boleslavi na republikov\u00fd \u0161ampion\u00e1t. Ohromila m\u011b profesionalita st\u00e1je. A p\u0159\u00edstup Radima Kijevsk\u00e9ho. Je to \u010dlov\u011bk s velk\u00fdmi ambicemi a pln\u011b se odd\u00e1v\u00e1 pr\u00e1ci, kterou d\u011bl\u00e1.<\/p>\n

\"\"<\/a><\/p>\n

Zm\u011bnil se b\u011bhem p\u011bti let, kdy jste byli nejprve partnerem t\u00fdmu a nyn\u00ed vstupujete do \u010dtvrt\u00e9 sezony jako hlavn\u00ed sponzor, v\u00e1\u0161 pohled na cyklistiku?<\/strong><\/h2>\n

M\u00e1m k cyklist\u016fm obrovsk\u00fd respekt. Obrovsk\u00fd! Hr\u00e1l jsem hokejbal na nejvy\u0161\u0161\u00ed \u00farovni, vyhr\u00e1l jsem dom\u00e1c\u00ed titul, nastupoval za reprezentaci a musel jsem tr\u00e9novat, abych se dr\u017eel na nejvy\u0161\u0161\u00ed \u00farovni. Jen\u017ee n\u00e1\u0161 tr\u00e9nink zabral maxim\u00e1ln\u011b dv\u011b hodiny denn\u011b a mysleli jsme si, jac\u00ed jsme borci. Cyklist\u00e9 jsou \u0161\u00edlenci v pozitivn\u00edm smyslu. V\u011bnuj\u00ed se kolu deset dvan\u00e1ct hodin denn\u011b. Naj\u00ed\u017ed\u00ed kilometry, v\u011bnuj\u00ed se fyzioterapii, dal\u0161\u00ed hodiny tr\u00e1v\u00ed v posilovn\u011b, maj\u00ed asketick\u00fd vztah k j\u00eddlu.<\/p>\n

\n
\"pivo-a-cyklistika-historie-nebeskeho-spojeni\"\/<\/a><\/div>
\n Z\u00c1BAVA<\/a>\n <\/div>\n
\n \n

Pivo a cyklistika: historie nebesk\u00e9ho spojen\u00ed<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Pochyboval n\u011bkdy Miroslav Zad\u00e1k o spr\u00e1vnosti rozhodnut\u00ed podporovat \u010deskou kontinent\u00e1ln\u00ed st\u00e1j?<\/strong><\/h2>\n

V\u016fbec ne. Sp\u00ed\u0161e naopak. S p\u0159ib\u00fdvaj\u00edc\u00edmi sezonami se pouto prohlubuje. Podporoval jsem hokejisty v \u00dast\u00ed nad Labem, anga\u017euji se u fotbalist\u016f Bohemians Praha \u010di v t\u00fdmu americk\u00e9ho fotbalu Prague Black Panthers, sponzorovali jsme tenistky Kate\u0159inu Siniakovou a B\u00e1ru Krej\u010d\u00edkovou, ale cyklistika je na\u0161e jedni\u010dka. I proto jsme se po dvou letech stali hlavn\u00edm partnerem t\u00fdmu. Postupn\u011b se nabaluj\u00ed dal\u0161\u00ed sponzo\u0159i a fungujeme bez st\u00e1tn\u00ed podpory. Vlastn\u011b v\u0161echny sporty podporuji na z\u00e1klad\u011b osobn\u00edch vazeb, pak m\u00e1 spolupr\u00e1ce absolutn\u011b jin\u00fd p\u0159esah. \u010casto s na\u0161imi z\u00e1vodn\u00edky mluv\u00edm. Vysv\u011btluji jim, pro\u010d se na chodu t\u00fdmu pod\u00edl\u00edm. A sna\u017e\u00edm se je poznat. M\u00e1m dobr\u00fd p\u0159ehled o tom, kdo se chce \u00fa\u010dastnit a kdo chce skute\u010dn\u011b vyhr\u00e1vat.<\/p>\n

\"\"<\/a>
Miroslav Zad\u00e1k p\u0159i galave\u010deru nadace ATT Sport Zone, jej\u00edm\u017e prost\u0159ednictv\u00edm podporuje \u0159adu profesion\u00e1ln\u00edch i v\u00fdkonnostn\u00edch sport\u016f.<\/em><\/figcaption><\/figure>\n

Kam sm\u011b\u0159uj\u00ed va\u0161e ambice s cyklistick\u00fdm t\u00fdmem?<\/strong><\/h2>\n

Chceme vyhr\u00e1t mistrovstv\u00ed republiky a dr\u017eet si pozici nejlep\u0161\u00edho dom\u00e1c\u00edho t\u00fdmu, sou\u010dasn\u011b b\u00fdt nejlep\u0161\u00ed v \u017eeb\u0159\u00ed\u010dku UCI Europe. Kdy\u017e jsme jako ATT Investments vstupovali do cyklistiky, l\u00eddrem byl na dom\u00e1c\u00ed sc\u00e9n\u011b Elkov. Ale postupn\u011b jsme rostli, co\u017e byl n\u00e1\u0161 c\u00edl. Nevytv\u00e1\u0159\u00edme v\u0161ak na kluky tlak ohledn\u011b po\u010dtu v\u00edt\u011bzstv\u00ed. Pro\u017eili jsme skv\u011blou sezonu 2023. A dal\u0161\u00ed rok n\u00e1m nefungovala chemie. Nav\u00edc jsme m\u011bli jist\u00e9 vnit\u0159n\u00ed probl\u00e9my a museli prov\u00e9st \u010d\u00e1ste\u010dnou o\u010distu. Ale vze\u0161li jsme z toho siln\u011bj\u0161\u00ed. Letos jsem u\u017e p\u0159ed startem sezony m\u011bl dobr\u00e9 tu\u0161en\u00ed. Pravideln\u011b absolvuji s t\u00fdmem jarn\u00ed soust\u0159ed\u011bn\u00ed. A letos jsem c\u00edtil velkou s\u00edlu.<\/p>\n

Existuje vize posunout va\u0161i st\u00e1j do kategorie UCI Pro, druh\u00e9 nejvy\u0161\u0161\u00ed divize v r\u00e1mci cyklistiky?<\/strong><\/h2>\n

Bav\u00ed n\u00e1s v\u00edt\u011bzit a z\u016fstat \u00fasp\u011b\u0161n\u00ed. K tomu jsou pot\u0159eba des\u00edtky dal\u0161\u00edch partner\u016f, co p\u0159isp\u00edvaj\u00ed na spole\u010dnou hromadu financ\u00ed. J\u00edt je\u0161t\u011b o stupe\u0148 v\u00fd\u0161e by znamenalo p\u0159edepsan\u00e9 minim\u00e1ln\u00ed platy a dal\u0161\u00ed hodn\u011b specifick\u00e9 podm\u00ednky ze strany UCI. Bav\u00ed n\u00e1s na v\u00fdznamn\u00fdch z\u00e1vodech proh\u00e1n\u011bt lep\u0161\u00ed a siln\u011bj\u0161\u00ed t\u00fdmy. V \u00favodn\u00edch dvou m\u011bs\u00edc\u00edch sezony 2025 jsme brali jeden\u00e1ct v\u00edt\u011bzstv\u00ed, co\u017e je skv\u011bl\u00e1 bilance<\/a>. A tak chceme pokra\u010dovat.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mu\u017e v pozad\u00ed, kter\u00fd pom\u00e1h\u00e1 budovat nejv\u011bt\u0161\u00ed tuzemsk\u00fd cyklistick\u00fd t\u00fdm. Nijak netaj\u00ed, \u017ee je\u0161t\u011b p\u0159ed pandemi\u00ed covidu sledoval jenom Tour […]<\/p>\n","protected":false},"author":138,"featured_media":29091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4018],"tags":[2970,126,4170,9,27],"global-categories":[411],"class_list":["post-29084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cyklistika","tag-att-investments","tag-cyklistika","tag-miroslav-zadak","tag-silnicni-cyklistika","tag-trenink","global-categories-cycling"],"yoast_head":"\nMajitel ATT Investments: Na kole nach\u00e1z\u00edm jednoduch\u00e1 \u0159e\u0161en\u00ed probl\u00e9m\u016f | \u0160koda We Love Cycling - \u010cesk\u00e1 republika<\/title>\n<meta name=\"description\" content=\"Mu\u017e v pozad\u00ed, kter\u00fd pom\u00e1h\u00e1 budovat nejv\u011bt\u0161\u00ed tuzemsk\u00fd cyklistick\u00fd t\u00fdm. Nijak p\u0159itom netaj\u00ed, \u017ee je\u0161t\u011b p\u0159ed pandemi\u00ed covidu sledoval jenom Tour de France. Kolo p\u0159itom Miroslav Zad\u00e1k vyu\u017e\u00edval jako prost\u0159edek k budov\u00e1n\u00ed formy, kdy\u017e se v\u011bnoval sportu na nejvy\u0161\u0161\u00ed \u00farovni. V roli \u0161\u00e9fa firmy ATT Investments vyu\u017e\u00edv\u00e1 j\u00edzdu na bicyklu pro \u010di\u0161t\u011bn\u00ed hlavy a \u0159e\u0161en\u00ed probl\u00e9m\u016f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.welovecycling.com\/cs\/2025\/05\/06\/majitel-att-investments-na-kole-nachazim-jednoducha-reseni-problemu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Majitel ATT Investments: Na kole nach\u00e1z\u00edm jednoduch\u00e1 \u0159e\u0161en\u00ed probl\u00e9m\u016f\" \/>\n<meta property=\"og:description\" content=\"Mu\u017e v pozad\u00ed, kter\u00fd pom\u00e1h\u00e1 budovat nejv\u011bt\u0161\u00ed tuzemsk\u00fd cyklistick\u00fd t\u00fdm. Nijak p\u0159itom netaj\u00ed, \u017ee je\u0161t\u011b p\u0159ed pandemi\u00ed covidu sledoval jenom Tour de France. 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