{"id":25155,"date":"2024-04-12T11:00:43","date_gmt":"2024-04-12T09:00:43","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=25155"},"modified":"2024-04-11T17:27:33","modified_gmt":"2024-04-11T15:27:33","slug":"martin-jahn-tour-de-france-je-dukaz-duveryhodnosti-a-funkcnosti-vozu-skoda","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2024\/04\/12\/martin-jahn-tour-de-france-je-dukaz-duveryhodnosti-a-funkcnosti-vozu-skoda\/","title":{"rendered":"Martin Jahn: Tour de France je d\u016fkaz d\u016fv\u011bryhodnosti a funk\u010dnosti voz\u016f \u0160koda"},"content":{"rendered":"

\u010casto sleduje Tour de France z\u00a0bezprost\u0159edn\u00ed bl\u00edzkosti u trati v\u00a0roli div\u00e1ka. Nejen kv\u016fli pracovn\u00edm povinnostem, ale proto\u017ee jej zcela uchv\u00e1tila atmosf\u00e9ra nejv\u011bt\u0161\u00edho cyklistick\u00e9ho z\u00e1vodu planety. \u201eJe jedine\u010dn\u00e1, stejn\u011b jako na\u0161e partnerstv\u00ed s\u00a0A.S.O.,\u201c usm\u00edv\u00e1 se Martin Jahn, \u010dlen p\u0159edstavenstva za prodej a marketing ve spole\u010dnosti \u0160koda Auto, kter\u00e1 posledn\u00ed \u00fanorov\u00fd den prodlou\u017eila partnerstv\u00ed s\u00a0organiz\u00e1tory Grande Boucle do roku 2028.<\/strong><\/p>\n

\u0160koda Auto je u\u017e dvacet let gener\u00e1ln\u00edm partnerem Tour de France a minim\u00e1ln\u011b do roku 2028 j\u00edm z\u016fstane. Kolik \u010dasu v\u00a0sedle kola tr\u00e1v\u00ed Martin Jahn?<\/strong><\/h2>\n

M\u00e9n\u011b, ne\u017e bych si p\u0159edstavoval. Cyklistiku jako sport m\u00e1m velice r\u00e1d, ale pracovn\u00ed vyt\u00ed\u017een\u00ed mi neumo\u017e\u0148uje jezdit podle p\u0159edstav. O to v\u00edce si pak u\u017e\u00edv\u00e1m ka\u017edou j\u00edzdu, na kterou m\u016f\u017eu vyrazit.<\/p>\n

Partnerstv\u00ed, kter\u00e9 jste prodlou\u017eili s A.S.O., zahrnuje celkem dvacet silni\u010dn\u00edch z\u00e1vod\u016f. Kterou discipl\u00ednu ale preferujete vy?<\/strong><\/h2>\n

Jsem hrd\u00fdm vlastn\u00edkem horsk\u00e9ho kola z\u00a0na\u0161\u00ed \u0161kodov\u00e1ck\u00e9 cyklistick\u00e9 nab\u00eddky. Tak\u017ee kdy\u017e vy\u0161et\u0159\u00edm v\u00a0pr\u00e1ci voln\u00fd \u010das a vyraz\u00edm na kolo, stejn\u011b jsem spjat\u00fd s\u00a0firmou.<\/p>\n

\"Martin<\/a>
Martin Jahn odkr\u00fdv\u00e1 z\u00e1kulis\u00ed vyjedn\u00e1v\u00e1n\u00ed o prodlou\u017een\u00ed kontraktu s A.S.O.<\/em><\/figcaption><\/figure>\n

Vzala v\u00e1m jedn\u00e1n\u00ed s francouzsk\u00fdm organiz\u00e1torem Tour de France o podob\u011b nov\u00e9ho kontraktu <\/strong>hodn\u011b \u010dasu?<\/strong><\/h2>\n

Jedn\u00e1n\u00ed trvala p\u0159ibli\u017en\u011b rok. Odehr\u00e1lo se n\u011bkolik sch\u016fzek na \u00farovni koleg\u016f z\u00a0odd\u011blen\u00ed marketingu. Od sam\u00e9ho za\u010d\u00e1tku byla na obou stran\u00e1ch jasn\u011b deklarovan\u00e1 ochota a nad\u0161en\u00ed spolupracovat d\u00e1le. J\u00e1 jsem byl pr\u016fb\u011b\u017en\u011b informov\u00e1n a \u00fa\u010dastnil jsem se fin\u00e1ln\u00edho setk\u00e1n\u00ed. P\u0159ed zve\u0159ejn\u011bn\u00edm ale do v\u0161eho promluvily aspekty v\u00a0podob\u011b v\u00fdvoje nejr\u016fzn\u011bj\u0161\u00edch pr\u00e1vn\u00edch norem v\u00a0r\u00e1mci Evropsk\u00e9 unie, co\u017e m\u011blo vliv na p\u0159esn\u00e9 zn\u011bn\u00ed smlouvy a n\u00e1sledn\u011b jej\u00ed zve\u0159ejn\u011bn\u00ed.<\/p>\n

Bylo ve h\u0159e i ukon\u010den\u00ed spolupr\u00e1ce mezi \u0160koda Auto a A.S.O. s\u00a0ohledem na v\u0161eobecn\u00e9 \u00fasporn\u00e9 \u0161krty?<\/strong><\/h2>\n

Ne, nikdy.<\/p>\n

Partnerstv\u00ed mezi nejv\u011bt\u0161\u00ed \u010deskou automobilkou a nejslavn\u011bj\u0161\u00edm etapov\u00fdm cyklistick\u00fdm z\u00e1vodem za\u010dalo v\u00a0roce 2004. Zm\u011bnily se podm\u00ednky od prvn\u00edho kontraktu v\u00fdrazn\u011b?<\/strong><\/h2>\n

Finan\u010dn\u00ed hledisko nemohu komentovat. Rozhodn\u011b dod\u00e1v\u00e1me v\u00edce voz\u016f ne\u017e v\u00a0minulosti, proto\u017ee pot\u0159eby organiz\u00e1tora se roz\u0161i\u0159uj\u00ed. Tour de France funguje jako skv\u011bl\u00fd d\u016fkaz, \u017ee jsou na\u0161e produkty d\u016fv\u011bryhodn\u00e9 a funk\u010dn\u00ed. Neexistuje asi jin\u00fd sport, v\u00a0n\u011bm\u017e mobilita hraje tak v\u00fdraznou roli. Sou\u010dasn\u011b nevid\u00edme na\u0161i misi jenom v\u00a0propagaci zna\u010dky. Jde n\u00e1m i o budov\u00e1n\u00ed glob\u00e1ln\u00ed cyklistick\u00e9 komunity. Vn\u00edm\u00e1me odpov\u011bdnost p\u0159i podpo\u0159e sportu. I proto na glob\u00e1ln\u00ed \u00farovni sponzorujeme z\u00e1vod, respektive z\u00e1vody, nikoliv t\u00fdmy \u010di jednotlivce. Vn\u00edm\u00e1me cyklistickou komunitu jako jednu z\u00a0podmno\u017ein a z\u00e1rove\u0148 perfektn\u00ed uk\u00e1zku toho, jak m\u016f\u017ee vypadat na\u0161e nov\u011b definovan\u00e1 c\u00edlov\u00e1 skupina ka\u017edodenn\u00edho objevovatele. Jdeme na\u0161imi produkty na ruku lidem, kte\u0159\u00ed maj\u00ed touhu odhalovat nov\u00e9 v\u011bci. Tak\u017ee Tour de France je p\u0159\u00edklad, v\u00a0n\u011bm\u017e se hodnoty obou subjekt\u016f, \u0160koda Auto i A.S.O., prot\u00ednaj\u00ed.<\/p>\n

\"\u0160koda<\/a>
\u0160koda Auto dod\u00e1v\u00e1 \u0159editelsk\u00fd v\u016fz i pro Tour de France Femmes.<\/em><\/figcaption><\/figure>\n

Tour de France je po mistrovstv\u00ed sv\u011bta ve fotbale druhou nejsledovan\u011bj\u0161\u00ed akc\u00ed sportovn\u00edho sv\u011bta, existuje tlak od ostatn\u00edch automobilek vytla\u010dit \u0160kodu z\u00a0pozice partnera?<\/strong><\/h2>\n

N\u00e1stup nov\u00fdch automobilek a zm\u011bny strategi\u00ed t\u011bch st\u00e1vaj\u00edc\u00edch p\u0159in\u00e1\u0161\u00ed ur\u010dit\u011b jejich pot\u0159ebu zviditelnit se. A jsem p\u0159esv\u011bd\u010den\u00fd, \u017ee b\u00fdt gener\u00e1ln\u00edm partnerem Tour de France by se ur\u010dit\u011b l\u00edbilo i jin\u00fdm firm\u00e1m. Nicm\u00e9n\u011b na\u0161e partnerstv\u00ed s\u00a0organiz\u00e1tory pova\u017eujeme za velice siln\u00e9, dv\u011bma dek\u00e1dami prov\u011b\u0159en\u00e9 a nehodl\u00e1me se ho vzd\u00e1t.<\/p>\n

Tour de France v\u00a0roce 2023 sledovalo glob\u00e1ln\u011b 3,5 miliardy lid\u00ed<\/a>. Lze vyhodnotit, jak moc velk\u00fd dopad m\u00e1 spojen\u00ed s\u00a0Tour na prodej?<\/strong><\/h2>\n

Existuj\u00ed ur\u010dit\u00e9 formy, jak m\u011b\u0159it nap\u0159\u00edklad takzvanou vizibilitu. Bylo by bl\u00e1hov\u00e9 si myslet, \u017ee marketing \u010di konkr\u00e9tn\u011b sponzoring na prodej nem\u00e1 vliv, ale jestli prod\u00e1me o deset \u010di patn\u00e1ct tis\u00edc voz\u016f v\u00edce, to exaktn\u011b zm\u011b\u0159it nelze. Obecn\u011b rosteme na cyklistick\u00fdch trz\u00edch, jako je t\u0159eba \u0160pan\u011blsko \u010di Francie, na co\u017e m\u00e1 Tour de France ur\u010dit\u011b vliv. Partnerstv\u00ed s A.S.O. n\u00e1m d\u00e1v\u00e1 obrovsk\u00fd p\u0159esah, co\u017e se projevuje nap\u0159\u00edklad v zem\u00edch, jako je Lucembursko, N\u011bmecko, Belgie \u010di Nizozemsko, kde je cyklistika ohromn\u011b siln\u00e1. Ale jeden prodejn\u00ed p\u0159esah zm\u00edn\u00edm. Vozy, kter\u00e9 na Tour de France jezd\u00ed v r\u00e1mci z\u00e1vodu jako takzvan\u00e9 organiza\u010dn\u00ed, se n\u00e1sledn\u011b ve Francii prod\u00e1vaj\u00ed jako ojet\u00e9. \u00da\u010dast na Tour je pak pro na\u0161e obchodn\u00edky velmi zaj\u00edmav\u00fd prodejn\u00ed argument.<\/p>\n

\"Martin<\/a>
Martin Jahn je velmi zanepr\u00e1zdn\u011bn\u00fd v r\u00e1mci proces\u016f \u0160koda Auto, ale ve voln\u00e9m \u010dase je aktivn\u00edm cyklistou.<\/em><\/figcaption><\/figure>\n

Tour de France klade velk\u00fd d\u016fraz na \u201e\u010distotu\u201c a z\u00e1vodn\u00edci jsou pokutov\u00e1ni za vyhazov\u00e1n\u00ed odpadu mimo vyhrazen\u00e9 z\u00f3ny. Jde o soulad se zam\u011b\u0159en\u00edm \u0160koda Auto na zelenou budoucnost?<\/strong><\/h2>\n

Udr\u017eitelnost je jedn\u00edm z\u00a0pil\u00ed\u0159\u016f na\u0161\u00ed firemn\u00ed strategie a plat\u00ed to i o sponzoringu. Na\u0161e sponzoringov\u00e1 strategie je zam\u011b\u0159en\u00e1 na udr\u017eitelnost a diverzitu. Sna\u017e\u00edme se st\u00e1le v\u00edce elektrifikovat flotily pro samotn\u00e9 z\u00e1vody a v\u00a0nastolen\u00e9m trendu budeme pokra\u010dovat. A.S.O. vid\u00ed odpov\u011bdnost v\u00a0aktivit\u00e1ch sm\u011brem k\u00a0planet\u011b stejn\u011b. Hledaj\u00ed t\u0159eba partnery pro dob\u00edjec\u00ed syst\u00e9my. Udr\u017eitelnost se \u0159e\u0161\u00ed ve v\u0161ech oblastech. T\u0159eba i v\u00a0reklamn\u00edch p\u0159edm\u011btech, kde se jednotliv\u00e9 produkty dod\u00e1vaj\u00ed bez obal\u016f, aby se sn\u00ed\u017eil objem odpad\u016f. Ostatn\u011b udr\u017eitelnost jsme spojili i s\u00a0p\u0159\u00edpravou nov\u00fdch trofej\u00ed pro v\u00edt\u011bze a zelen\u00e9ho dresu pro Tour de France 2024. Ale tam si s\u00a0dovolen\u00edm nech\u00e1m v\u011bt\u0161\u00ed detail zat\u00edm pro sebe. Je se na co t\u011b\u0161it.<\/p>\n

\n
\"skoda-auto-prodlouzila-smlouvu-s-tour-de-france-do-roku-2028\"\/<\/a><\/div>
\n Tour de France<\/a>\n <\/div>\n
\n \n

\u0160koda Auto prodlou\u017eila smlouvu s\u00a0Tour de France do roku 2028!<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Kontrakt zahrnuje dvacet z\u00e1vod\u016f, mezi nimi\u017e je i Pa\u0159\u00ed\u017e-Roubaix \u010di Tro Bro Leon, co\u017e jsou z\u00e1vody pln\u00e9 \u00fasek\u016f na kostk\u00e1ch \u010di cest tvo\u0159en\u00fdch klasick\u00fdmi poln\u00edmi stezkami. Po\u017eaduj\u00ed organiz\u00e1to\u0159i na dan\u00e9 z\u00e1vody vozy speci\u00e1ln\u011b upraven\u00e9?<\/strong><\/h2>\n

Nikoliv. Jde o d\u016fkaz, jak jsou na\u0161e vozy odoln\u00e9. Krom\u011b \u0159editelsk\u00e9ho vozu jde v\u017edy o s\u00e9riov\u011b vyr\u00e1b\u011bn\u00e9 automobily, kter\u00e9 u\u017e dvacet let zvl\u00e1daj\u00ed drsnost nejv\u011bt\u0161\u00edch z\u00e1vod\u016f planety.<\/p>\n

\"\"<\/a><\/p>\n

Do\u0161lo p\u0159i jedn\u00e1n\u00edch o prodlou\u017een\u00ed kontraktu i na t\u00e9ma mo\u017en\u00e9ho startu Tour de France v\u00a0Praze? <\/strong><\/h2>\n

Spojit Tour de France, na\u0161e partnerstv\u00ed a start z\u00e1vodu v\u00a0\u010cesku je n\u00e1dhern\u00e1 p\u0159edstava. Nicm\u00e9n\u011b jde o velice komplexn\u00ed z\u00e1le\u017eitost a n\u00e1\u0161 vliv, a\u010d jsme gener\u00e1ln\u00ed partner, je margin\u00e1ln\u00ed. Pokud by n\u011bkdy k\u00a0n\u011b\u010demu takov\u00e9mu m\u011blo doj\u00edt, m\u011bli bychom logicky obrovskou radost. Ale nem\u00e1me mo\u017enost p\u0159\u00edmo ovlivnit, kam se Tour vyd\u00e1. Nicm\u00e9n\u011b pokud jednou bude na stole \u017e\u00e1dost z\u00a0\u010ceska o Grand D\u00e9part, rozhodn\u011b se jako \u0160koda Auto p\u0159imluv\u00edme.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u010casto sleduje Tour de France z\u00a0bezprost\u0159edn\u00ed bl\u00edzkosti u trati v\u00a0roli div\u00e1ka. Nejen kv\u016fli pracovn\u00edm povinnostem, ale proto\u017ee jej zcela uchv\u00e1tila […]<\/p>\n","protected":false},"author":138,"featured_media":25157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1711],"tags":[1447,3527,3433,3471,3470,578,23],"global-categories":[411],"class_list":["post-25155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tour-de-france","tag-a-s-o","tag-martin-jahn","tag-novy-kontrakt","tag-prodlouzeni-kontraktu","tag-prodlouzeni-smlouvy","tag-skoda-auto","tag-tour-de-france","global-categories-cycling"],"yoast_head":"\nMartin Jahn: Tour de France je d\u016fkaz d\u016fv\u011bryhodnosti a funk\u010dnosti voz\u016f \u0160koda | \u0160koda We Love Cycling - \u010cesk\u00e1 republika<\/title>\n<meta name=\"description\" content=\"\u010casto sleduje Tour de France z\u00a0bezprost\u0159edn\u00ed bl\u00edzkosti u trati v\u00a0roli div\u00e1ka. 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