{"id":24945,"date":"2024-02-29T16:00:36","date_gmt":"2024-02-29T14:00:36","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=24945"},"modified":"2024-02-29T23:07:25","modified_gmt":"2024-02-29T21:07:25","slug":"sledovanejsi-nez-olympiada-ci-super-bowl-proc-je-spojeni-tour-de-france-a-skoda-auto-vyjimecne","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2024\/02\/29\/sledovanejsi-nez-olympiada-ci-super-bowl-proc-je-spojeni-tour-de-france-a-skoda-auto-vyjimecne\/","title":{"rendered":"Sledovan\u011bj\u0161\u00ed ne\u017e olympi\u00e1da \u010di Super Bowl! Pro\u010d je spojen\u00ed Tour de France a \u0160koda Auto v\u00fdjime\u010dn\u00e9?"},"content":{"rendered":"

Tour de France je druh\u00e1\u00a0nejsledovan\u011bj\u0161\u00ed sportovn\u00ed akce planety. Podle dostupn\u00fdch dat vid\u011blo jednadvacet etap ro\u010dn\u00edku 2023 u televizn\u00edch obrazovek na cel\u00e9m sv\u011bt\u011b 3,5 miliardy div\u00e1k\u016f. Dvacet let je partnerem Grande Boucle \u010desk\u00e1 spole\u010dnost \u0160koda Auto a v\u00fdjime\u010dn\u00e9 spojen\u00ed bude platit a\u017e do roku 2028. Veden\u00ed mladoboleslavsk\u00e9 spole\u010dnosti ozn\u00e1milo posledn\u00ed \u00fanorov\u00fd den prodlou\u017een\u00ed partnerstv\u00ed.<\/strong><\/p>\n

Star\u00e1 d\u00e1ma, jak je z\u00e1vodu p\u0159ezd\u00edv\u00e1no, z\u00edsk\u00e1v\u00e1 raketov\u011b na popularit\u011b. A t\u011b\u0161\u00ed se v\u00fdjime\u010dn\u00e9mu postaven\u00ed v celospole\u010densk\u00e9m m\u011b\u0159\u00edtku. \u201eT\u0159eba italsk\u00e9 Giro je v\u00fdjime\u010dn\u00e1 ud\u00e1lost ve sv\u011bt\u011b sportu. Ale Tour de France m\u00e1 obrovsk\u00fd p\u0159esah. Ta je pro v\u0161echny, nejen pro fanou\u0161ky sportu,\u201c m\u00edn\u00ed televizn\u00ed koment\u00e1tor Eurosportu Martin Ha\u010deck\u00fd.<\/p>\n

Tour 2023 vid\u011blo 3,5 miliardy lid\u00ed<\/strong><\/h2>\n

Nejsledovan\u011bj\u0161\u00ed sportovn\u00ed akc\u00ed sv\u011bta je mistrovstv\u00ed sv\u011bta ve fotbale, kter\u00e9 v\u00a0roce 2022 vid\u011blo u televizn\u00edch obrazovek p\u011bt miliard lid\u00ed.<\/p>\n

Tour de France roku 2023 vid\u011blo 3,5 miliardy div\u00e1k\u016f. N\u00e1sleduj\u00ed letn\u00ed olympijsk\u00e9 hry (Tokio 2021) se sledovanost\u00ed 3 miliardy div\u00e1k\u016f, v\u00a0z\u00e1v\u011bsu je mistrovstv\u00ed sv\u011bta v\u00a0kriketu se sledovanost\u00ed 2,6 miliardy lid\u00ed.<\/p>\n

\"\"<\/a><\/p>\n

Kup\u0159\u00edkladu Super Bowl, kter\u00fd je neofici\u00e1ln\u00edm st\u00e1tn\u00edm sv\u00e1tkem v\u00a0USA, v\u00a0roce 2023 vid\u011blo u obrazovek 115 milion\u016f div\u00e1k\u016f. Jednalo se o nejsledovan\u011bj\u0161\u00ed televizn\u00ed program v\u0161ech dob ve Spojen\u00fdch st\u00e1tech.<\/p>\n

Partnerstv\u00ed trv\u00e1 od roku 2004<\/strong><\/h2>\n

\u0160koda Auto byla poprv\u00e9 partnerem Tour v roce 2004. Tehdy nav\u00edc sponzorovala b\u00edl\u00fd dres pro nejlep\u0161\u00edho jezdce do p\u011btadvaceti let. Od sezony 2015 je mladoboleslavsk\u00e1 spole\u010dnost partnerem zelen\u00e9ho dresu pro kr\u00e1le bodovac\u00ed sout\u011b\u017ee. Jej\u00edm vl\u00e1dcem je se sedmi triumfy Peter Sagan<\/a>.<\/p>\n

\u201eSpojen\u00ed \u0160kody s Tour de France by m\u011blo fungovat jako symbol \u010desk\u00e9 hrdosti,\u201c \u0159\u00edk\u00e1 Petr Herc\u00edk, expert na sportovn\u00ed marketing. \u201eTour de France neust\u00e1le roste. Minul\u00fd ro\u010dn\u00edk vid\u011blo u televizn\u00edch obrazovek t\u0159i a p\u016fl miliardy div\u00e1k\u016f. Ur\u010dit\u011b se prom\u00edt\u00e1 i zapojen\u00ed streamovac\u00ed spole\u010dnosti Netflix. Jej\u00ed seri\u00e1l s popularizac\u00ed cyklistiky jist\u011b zam\u00e1val. A do budoucna se chystaj\u00ed dal\u0161\u00ed d\u00edly, co\u017e ur\u010dit\u011b p\u0159isp\u011bje k je\u0161t\u011b v\u011bt\u0161\u00ed oblib\u011b. Produkt jako takov\u00fd je velice pozitivn\u00ed. Vlastn\u011b by bylo p\u0159ekvapuj\u00edc\u00ed, kdyby \u0160koda Auto necht\u011bla pokra\u010dovat. Z marketingov\u00e9ho pohledu by bylo chybou z projektu odej\u00edt,\u201c m\u00edn\u00ed Petr Herc\u00edk.<\/p>\n

\n
\"dvacet-vajicek-do-bidonu-nakladany-sled-a-dobra-vule-britske-armady-tak-se-zrodila-legenda-jmenem-omloop\"\/<\/a><\/div>
\n Silni\u010dn\u00ed cyklistika<\/a>\n <\/div>\n
\n \n

Legenda Omloop: dvacet vaj\u00ed\u010dek do bidonu, nakl\u00e1dan\u00fd sle\u010f a dobr\u00e1 v\u016fle britsk\u00e9 arm\u00e1dy<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Podle dostupn\u00fdch dat je\u0161t\u011b p\u0159ed deseti lety jednu etapu na cel\u00e9m sv\u011bt\u011b sledovalo denn\u011b v pr\u016fm\u011bru 25 milion\u016f div\u00e1k\u016f. B\u011bhem lo\u0148sk\u00e9ho ro\u010dn\u00edku u\u017e ka\u017ed\u00e9 jednotliv\u00e9 d\u011bjstv\u00ed vid\u011blo pr\u016fm\u011brn\u011b sto \u0161edes\u00e1t milion\u016f lid\u00ed! Dal\u0161\u00ed miliony se pak t\u00edsn\u00ed pod\u00e9l cest b\u011bhem samotn\u00e9ho z\u00e1vodu. Dosah v \u0159\u00e1dech des\u00edtek milion\u016f m\u00e1 pak z\u00e1vod na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n

\u201eSpojen\u00ed \u010desk\u00e9 zna\u010dky s\u00a0glob\u00e1ln\u00edm sportovn\u00edm gigantem je zcela z\u00e1sadn\u00ed. Dlouhodobost a tot\u00e1ln\u00ed symbi\u00f3za mezi t\u00fdmem Tour de France a zna\u010dkou \u0160koda podpo\u0159en\u00e1 prodlou\u017een\u00edm kontraktu o p\u011bt let je symbolem klidu nejen z\u00a0pohledu \u010desk\u00e9ho trhu. Fakt, \u017ee si \u0160koda Auto vyhodnocuje partnerstv\u00ed jako p\u0159\u00ednosn\u00e9 je ur\u010dit\u011b uklidn\u011bn\u00edm pro cel\u00fd trh,\u201c \u0159\u00edk\u00e1 Petr Herc\u00edk.<\/p>\n

Spojen\u00ed s Tour de France je oslavou d\u011bdictv\u00ed zna\u010dky<\/strong><\/h2>\n

Pro mladoboleslavskou automobilu p\u0159edstavuje cyklistika jeden z\u00a0hlavn\u00edch pil\u00ed\u0159\u016f komunikace. V\u017edy\u0165 kolo st\u00e1lo i u zrodu cel\u00e9 firmy. \u201eSpojen\u00ed s\u00a0Tour de France je oslavou d\u011bdictv\u00ed na\u0161\u00ed zna\u010dky,\u201c \u0159\u00edk\u00e1 Martin Jahn, \u010dlen p\u0159edstavenstva \u0160koda Auto za oblast prodeje a marketingu.<\/p>\n

\"Sepp<\/a>
\u0160koda Auto je partnerem rovn\u011b\u017e p\u0159i \u0161pan\u011blsk\u00e9 Vuelt\u011b, kterou minul\u00fd rok ovl\u00e1dl Sepp Kuss. Foto: UniPublic<\/em><\/figcaption><\/figure>\n

V roce 2028 bude partnerstv\u00ed \u0160koda Auto a Tour de France trvat p\u011btadvacet let. Pt\u00e1te se, kter\u00e9 spojen\u00ed ve sv\u011bt\u011b sponzoringu je nejdel\u0161\u00ed? Jedni\u010dkou je Slazenger (tenisov\u00e9 m\u00ed\u010dky) s turnajem ve Wimbledonu. Spolupr\u00e1ce trv\u00e1 u\u017e p\u0159es sto dvacet let. Pomyslnou druhou p\u0159\u00ed\u010dku zauj\u00edm\u00e1 Coca Cola. Od roku 1928 sponzoruje olympijsk\u00e9 hry. T\u0159et\u00ed pozici na \u017eeb\u0159\u00ed\u010dku pak zauj\u00edm\u00e1 spojen\u00ed hodin\u00e1\u0159sk\u00e9 firmy Rolex s tenisov\u00fdm turnajem ve Wimbledonu trvaj\u00edc\u00ed p\u0159es 45 let.<\/p>\n

\u0160koda Auto je krom\u011b Grande Boucle i partnerem dal\u0161\u00edch devaten\u00e1cti mezin\u00e1rodn\u00edch cyklistick\u00fdch akc\u00ed organizovan\u00fdch spole\u010dnost\u00ed A.S.O. Na v\u0161ech bude po\u0159adatel\u016fm k dispozici a\u017e 250 pln\u011b elektrick\u00fdch nebo plug-in hybridn\u00edch model\u016f \u0160koda.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tour de France je druh\u00e1\u00a0nejsledovan\u011bj\u0161\u00ed sportovn\u00ed akce planety. Podle dostupn\u00fdch dat vid\u011blo jednadvacet etap ro\u010dn\u00edku 2023 u televizn\u00edch obrazovek na […]<\/p>\n","protected":false},"author":138,"featured_media":23147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1711],"tags":[1447,126,3471,9,3472,2425,23],"global-categories":[411],"class_list":["post-24945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tour-de-france","tag-a-s-o","tag-cyklistika","tag-prodlouzeni-kontraktu","tag-silnicni-cyklistika","tag-sledovanost-tour-de-france","tag-smlouva","tag-tour-de-france","global-categories-cycling"],"yoast_head":"\nSledovan\u011bj\u0161\u00ed ne\u017e olympi\u00e1da \u010di Super Bowl! 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