{"id":19453,"date":"2022-10-29T14:00:47","date_gmt":"2022-10-29T12:00:47","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=19453"},"modified":"2022-10-27T21:32:32","modified_gmt":"2022-10-27T19:32:32","slug":"nejkontroverznejsi-sponzori-v-cyklistice","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2022\/10\/29\/nejkontroverznejsi-sponzori-v-cyklistice\/","title":{"rendered":"Nejkontroverzn\u011bj\u0161\u00ed sponzo\u0159i v cyklistice"},"content":{"rendered":"

Jedna mal\u00e1 \u017elut\u00e1 mu\u0161li\u010dka s \u010derven\u00fdm okrajem na ruk\u00e1vu a takov\u00e9 hal\u00f3 kolem toho. Britsk\u00e1 cyklistick\u00e1 federace nejsp\u00ed\u0161 netu\u0161ila, jak ledov\u011b p\u0159\u00edkr\u00e9 budou reakce pot\u00e9, co za sv\u00e9ho nov\u00e9ho partnera a don\u00e1tora p\u0159ijala nejv\u011bt\u0161\u00ed ropnou spole\u010dnost v Evrop\u011b. Mohla na tom b\u00fdt ale i h\u016f\u0159, proto\u017ee cyklistiku sv\u00e9ho \u010dasu platil t\u0159eba i Donald Trump…<\/strong><\/p>\n

Mo\u017en\u00e1 je to zna\u010dka, kterou taky \u010das od \u010dasu hadic\u00ed do n\u00e1dr\u017ee sv\u00e9ho vozu napou\u0161t\u00edte. To proto, aby v\u00e1\u0161 motor skv\u011ble \u0161el. Ale britsk\u00e1 cyklistick\u00e1 komunita se projevila jako velmi h\u00e1kliv\u00e1, proto\u017ee twitterov\u00fd \u00fa\u010det British Cycling zaplavily po ned\u00e1vn\u00e9m ozn\u00e1men\u00ed zu\u0159iv\u00e9 odsudky.<\/p>\n

Podle mnoh\u00fdch je osmilet\u00fd deal jen cestou, jak petrolej\u00e1\u0159sk\u00e1 spole\u010dnost \u010dist\u00ed skrze cyklistiku svoji umazanou reputaci, na co\u017e poukazuje t\u0159eba i Greenpeace. A v \u0159\u00e1du hodin se spustila on-line petice, pod ni\u017e se podepsalo p\u0159es tis\u00edc cyklistick\u00fdch klub\u016f cel\u00e9ho Spojen\u00e9ho kr\u00e1lovstv\u00ed.<\/p>\n

Tak\u00e9 Ineos se pot\u00fdkal s protesty<\/strong><\/h2>\n

Zat\u00edmco za kan\u00e1lem La Manche prob\u00edhaj\u00ed ohledn\u011b nov\u00e9ho partnera protesty, pod\u00edvejme se hloub\u011bji do an\u00e1l\u016f, jak\u00e1 kontroverzn\u00ed jm\u00e9na u\u017e m\u011bla taky co do \u010din\u011bn\u00ed s cyklistikou. A jakou pov\u011bst si cht\u011bla skrze sv\u00e9 logo na dresu vyprat.<\/p>\n

Pokud je \u0159e\u010d o Brit\u00e1nii, cyklistice a rop\u011b, pak je tu jeden obdobn\u00fd trabl a to u dost prominentn\u00edho celku. Cyklisti\u010dt\u00ed Grenad\u00fd\u0159i, Bernal, Pidcock nebo Geraint Thomas toti\u017e v\u00fdplaty dost\u00e1vaj\u00ed od Sira Jima Ratcliffa, nejbohat\u0161\u00edho Brita a majitele petrochemick\u00e9 spole\u010dnosti Ineos.<\/p>\n

\"Cameron<\/a>
T\u00fdm Ineos \u010delil po z\u00edsk\u00e1n\u00ed nov\u00e9ho sponzora mnoha \u00fatok\u016fm na vozy s logem petrochemick\u00e9 spole\u010dnosti. Foto: instagram Cameron Wurf<\/em><\/figcaption><\/figure>\n

Ten do cyklistiky vstoupil v roce 2019 a p\u0159evzal hlavn\u00ed slovo u t\u00fdmu Sky b\u011bhem etapov\u00e9ho z\u00e1vodu Tour de Yorkshire. P\u0159\u00edchod nov\u00e9ho sponzora vyvolal b\u011bhem z\u00e1vodu protesty a dal\u0161\u00ed rok \u010delily t\u00fdmov\u00e9 vozy v Belgii atak\u016fm od klimatick\u00fdch aktivist\u016f.<\/p>\n

Trnem v oku jim bylo to, \u017ee v roce 2020 spole\u010dnost vyprodukovala tak\u0159ka 23 milion\u016f tun petrochemick\u00fdch produkt\u016f. Jej\u00ed nejv\u011bt\u0161\u00ed tov\u00e1rna ve skotsk\u00e9m Grangemouthu se \u201ezaslou\u017eila\u201c o 3,2 milionu tun oxidu uhli\u010dit\u00e9ho.<\/p>\n

\n
<\/use><\/svg>\"wlc-podcast-mathias-vacek-kdyz-me-mama-vozila-na-voziku-byl-jsem-psychicky-zlomeny\"\/<\/a><\/div>
\n Podcasty<\/a>\n <\/div>\n
\n \n

Mathias Vacek – podcast WLC: Kdy\u017e m\u011b m\u00e1ma tla\u010dila na voz\u00edku, byl jsem psychicky zlomen\u00fd<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

P\u0159i\u0161el rok 2020 a k rop\u011b se p\u0159idala zna\u010dka vozidel Grenadier, \u010dty\u0159kolek vyv\u00edjen\u00fdch dce\u0159inou spole\u010dnost\u00ed Ineos Automotive, co\u017e obraz t\u00fdmu dvakr\u00e1t nevylep\u0161ilo.<\/p>\n

\u017de se automobilky r\u00e1dy skrze cyklistiku zviditel\u0148uj\u00ed, potvrzuj\u00ed hlavn\u011b ty francouzsk\u00e9. Sou\u010dasn\u00fd worldtourov\u00fd celek Ag2r m\u00e1 v n\u00e1zvu coby druh\u00e9ho titul\u00e1rn\u00edho partnera Citro\u00ebn. Na p\u0159elomu 70. a 80. let \u0161lapal sv\u011btem t\u00fdm Renault Elf (u\u017e tenkr\u00e1t se mana\u017ee\u0159i nezdr\u00e1hali zaprodat se chemick\u00e9 spole\u010dnosti). Ale nejdel\u0161\u00ed historii m\u00e1 automobilka se lvem ve znaku.<\/p>\n

Finance pos\u00edlaly firmy p\u0159es v\u00fdbu\u0161niny \u010di erotiku<\/strong><\/h2>\n

Peugeot byl a\u017e do roku 1986 a konce sv\u00e9ho 80let\u00e9ho anga\u017em\u00e1 ve sportu jedn\u00edm z nejd\u00e9le funguj\u00edc\u00edch a taky nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch t\u00fdm\u016f. A pokud dok\u00e1zal sport akceptovat v\u00fdfukov\u00e9 plyny aut, ke zna\u010dce se p\u0159id\u00e1vali tu m\u00e9n\u011b, tu v\u00edce kontroverzn\u00ed partne\u0159i. Dvacet let fungoval t\u00fdm se zna\u010dkou BP. N\u00e1sledoval dal\u0161\u00ed ropn\u00fd gigant Esso, kter\u00fd st\u00e1l u por\u00e1\u017eky Merckxe na Tour de France 1975. A na posledn\u00edch p\u011bt let existence t\u00fdmu nasko\u010dil na palubu Shell.<\/p>\n

Podobn\u011b t\u0159askav\u00e9 bylo p\u0159ed deseti lety anga\u017em\u00e1 zna\u010dky Orica u australsk\u00e9ho worldtourov\u00e9ho celku. Jde toti\u017e o australskou nadn\u00e1rodn\u00ed spole\u010dnost vyr\u00e1b\u011bj\u00edc\u00ed komer\u010dn\u00ed v\u00fdbu\u0161niny zejm\u00e9na pro t\u011b\u017ea\u0159sk\u00e9 \u00fa\u010dely.<\/p>\n

\"Partnerstv\u00ed<\/a>
Partnerstv\u00ed s necht\u011bn\u00fdm sponzorem vyvolalo v Lond\u00fdn\u011b velk\u00e9 protesty. Foto: profimedia (2x)<\/em><\/figcaption><\/figure>\n

A pokud se tu bav\u00edme o kontroverz\u00edch, nebylo by t\u00e9ma kompletn\u00ed, kdybychom nezm\u00ednili b\u00fdval\u00e9ho prezidenta Spojen\u00fdch st\u00e1t\u016f americk\u00fdch. V roce 1988 vytvo\u0159il sv\u00e9r\u00e1zn\u00fd podnikatel etapov\u00fd z\u00e1vod severov\u00fdchodem USA nazvan\u00fd Tour de Trump, kter\u00fd se m\u011bl st\u00e1t konkurentem ni\u010deho men\u0161\u00edho ne\u017e Tour de France. Ze z\u00e1vodu se v\u0161ak odjely jen dva ro\u010dn\u00edky, Trump ukon\u010dil svoji podporu, proto\u017ee jeho realitn\u00ed imp\u00e9rium \u010delilo rostouc\u00edmu zadlu\u017een\u00ed.<\/p>\n

\n
\"jak-vydelat-30-milionu-eur-umistete-logo-profikum-na-zadek\"\/<\/a><\/div>
\n Silni\u010dn\u00ed cyklistika<\/a>\n <\/div>\n
\n \n

Jak vyd\u011blat 30 milion\u016f eur? Um\u00edst\u011bte logo prof\u00edk\u016fm na zadek<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

P\u0159i zm\u00ednce o dal\u0161\u00edm sponzorovi se budeme malinko \u010dervenat, proto\u017ee pen\u00edze a sv\u00e9 jm\u00e9no v\u011bnoval \u017eensk\u00e9mu z\u00e1vodu EasyToys Bloeizone Frysl\u00e2n Tour l\u00eddr belgick\u00e9ho a holandsk\u00e9ho trhu s erotick\u00fdmi pom\u016fckami. A kdy\u017e Ellen van Dijkov\u00e1 ovl\u00e1dla celkov\u00e9 po\u0159ad\u00ed, odch\u00e1zela z p\u00f3dia s v\u00fdbavou do lo\u017enice a slovy: \u201eCeny v \u017eensk\u00e9m sportu se v\u00e1\u017en\u011b zkvalit\u0148uj\u00ed.\u201c<\/p>\n

Mo\u017en\u00e1 se nad t\u00edm n\u011bkdo pozastav\u00ed, mo\u017en\u00e1 to n\u011bkomu bude p\u0159ipadat nevhodn\u00e9 a nevkusn\u00e9. Ale pak by m\u011bl v\u011bd\u011bt, \u017ee taky existuj\u00ed cyklist\u00e9, kte\u0159\u00ed maj\u00ed na dresech kadibudky…<\/p>\n","protected":false},"excerpt":{"rendered":"

Jedna mal\u00e1 \u017elut\u00e1 mu\u0161li\u010dka s \u010derven\u00fdm okrajem na ruk\u00e1vu a takov\u00e9 hal\u00f3 kolem toho. Britsk\u00e1 cyklistick\u00e1 federace nejsp\u00ed\u0161 netu\u0161ila, jak […]<\/p>\n","protected":false},"author":138,"featured_media":19454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[660],"tags":[2650,126,2652,2651,2653],"global-categories":[411],"class_list":["post-19453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-https-www-welovecycling-com-cs-category-zabava","tag-british-cycling","tag-cyklistika","tag-ineos","tag-jim-ratcliffe","tag-sponzori","global-categories-cycling"],"yoast_head":"\nNejkontroverzn\u011bj\u0161\u00ed sponzo\u0159i v cyklistice | \u0160koda We Love Cycling - \u010cesk\u00e1 republika<\/title>\n<meta name=\"description\" content=\"Jedna mal\u00e1 \u017elut\u00e1 mu\u0161li\u010dka s \u010derven\u00fdm okrajem na ruk\u00e1vu a takov\u00e9 hal\u00f3 kolem toho. 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