{"id":19250,"date":"2022-10-24T21:07:42","date_gmt":"2022-10-24T19:07:42","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=19250"},"modified":"2022-10-24T21:07:42","modified_gmt":"2022-10-24T19:07:42","slug":"vlastni-znacka-kol-nejde-o-silenstvi","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2022\/10\/24\/vlastni-znacka-kol-nejde-o-silenstvi\/","title":{"rendered":"Vlastn\u00ed zna\u010dka kol? Nejde o \u0161\u00edlenstv\u00ed"},"content":{"rendered":"

Chcete si zalo\u017eit vlastn\u00ed zna\u010dku kol?\u00a0Jestli\u017ee v\u00e1m tato my\u0161lenka p\u0159ijde pon\u011bkud \u0161\u00edlen\u00e1, v\u011bzte, \u017ee nen\u00ed \u00fapln\u011b z Marsu. Nemus\u00edte toti\u017e rozum\u011bt geometrii kol ani jejich v\u00fdrob\u011b. Prost\u011b si najdete dodavatele r\u00e1m\u016f a na ty nalep\u00edte svoje jm\u00e9no.<\/strong><\/p>\n

Kdy\u017e holandsk\u00fd z\u00e1zrak Mathieu van der Poel sjel ze startovn\u00ed rampy zahajovac\u00ed \u010dasovky leto\u0161n\u00ed Tour de France v Kodani, bylo to na palub\u011b jeho vytun\u011bn\u00e9ho stroje Canyon Speedmax TT. Tento futuristicky vyhl\u00ed\u017eej\u00ed aerodynamick\u00fd superstroj je v\u00fdsledkem rok\u016f v\u00fdvoje a v\u00fdzkumu i testov\u00e1n\u00ed.<\/p>\n

A taky je to pr\u00e1ce zna\u010dky, kter\u00e1 \u2013 jak p\u0159ipou\u0161t\u00ed jej\u00ed zakladatel Roman Arnold \u2013 m\u011bla velmi skromn\u00fd start a prod\u00e1vala kola postaven\u00e1 na r\u00e1mech z Tchaj-wanu se sv\u00fdm n\u00e1zvem.<\/p>\n

Sta\u010d\u00ed t\u0159i kroky k bohatstv\u00ed?<\/strong><\/h2>\n

Nen\u00ed na tom vlastn\u011b nic tak zar\u00e1\u017eej\u00edc\u00edho, pokud se jedn\u00e1 o nov\u00e9 zna\u010dky.\u00a0Prvn\u00ed krok, kter\u00fd zpravidla d\u011blaj\u00ed, je ten, \u017ee si najdou renomovan\u00e9ho v\u00fdrobce. V jeho katalogu p\u00edchnou do str\u00e1nky s r\u00e1mem podle jejich gusta v surov\u00e9m stavu bez laku. Krok dva: vyberou komponenty a ty na r\u00e1m nastroj\u00ed. Krok t\u0159i: na r\u00e1m nalep\u00ed sv\u00e9 logo. Krok \u010dty\u0159i: pust\u00ed se do prodeje s vyhl\u00eddkou zisku.<\/p>\n

\n
<\/use><\/svg>\"wlc-podcast-mathias-vacek-kdyz-me-mama-vozila-na-voziku-byl-jsem-psychicky-zlomeny\"\/<\/a><\/div>
\n Podcasty<\/a>\n <\/div>\n
\n \n

Mathias Vacek – podcast WLC: Kdy\u017e m\u011b m\u00e1ma tla\u010dila na voz\u00edku, byl jsem psychicky zlomen\u00fd<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Zakladatel zna\u010dky Canyon m\u011bl v\u0161ak do startu sv\u00e9ho dnes tak \u00fasp\u011b\u0161n\u00e9ho byznysu jednu v\u011bc, kterou nelze koupit za \u017e\u00e1dn\u00e9 pen\u00edze \u2013 zku\u0161enost. S\u00e1m kr\u00e1tce na kole z\u00e1vodil, vlastnil \u00fasp\u011b\u0161n\u00fd cyklo obchod a dokonce pracoval v Asii, tak\u017ee pochopil fungov\u00e1n\u00ed tohoto oboru. Ale sta\u010d\u00ed l\u00e1ska ke kolu a vize? Sotva.<\/p>\n

\"Mathieu<\/a>
Mathieu van der Poel a jeho cyklistick\u00fd n\u00e1stroj. Aneb recept, jak sen o vlastn\u00ed zna\u010dce prom\u011bnit v realitu… Foto: Michal \u010cerven\u00fd<\/em><\/figcaption><\/figure>\n

Nicm\u00e9n\u011b nov\u00e1\u010dek by se nem\u011bl nechat odradit od sv\u00e9ho snu vlastn\u00ed zna\u010dky kol. A ti, co takovou zku\u0161enost nemaj\u00ed, by ji m\u011bli hledat. A tedy nejl\u00e9pe za\u010d\u00edt u jin\u00e9 zna\u010dky a vst\u0159eb\u00e1vat a pozn\u00e1vat, jak kvalita vypad\u00e1.<\/p>\n

Du\u0161\u00ed kola je r\u00e1m a pokud nejste experti v oboru stavby r\u00e1m\u016f, budete si muset naj\u00edt dodavatele. Jen hrstka nejv\u011bt\u0161\u00edch a zaveden\u00fdch zna\u010dek m\u00e1 prost\u0159edky na v\u00fdvoj a stavbu r\u00e1m\u016f \u201eu sebe doma\u201c. Druh\u00e1 mo\u017enost, kterou vyu\u017e\u00edv\u00e1 v\u011bt\u0161ina velk\u00fdch jmen, je navrhnout si r\u00e1m. A pak si naj\u00edt zpravidla asijsk\u00e9ho v\u00fdrobce, kter\u00fd vytvo\u0159\u00ed zak\u00e1zkovou formu (pokud se bav\u00edme o karbonov\u00e9m r\u00e1mu).<\/p>\n

Jak vyd\u011blat milion? Za\u010dn\u011bte se dv\u011bma…<\/strong><\/h2>\n

Nane\u0161t\u011bst\u00ed to pro nov\u00e1\u010dka tak jednoduch\u00e9 nebude, proto\u017ee to… stoj\u00ed prachy. Kompletn\u00ed sada forem podle velikost\u00ed m\u016f\u017ee st\u00e1t klidn\u011b stovky tis\u00edc dolar\u016f a to se je\u0161t\u011b nebav\u00edme o n\u00e1kladech na v\u00fdrobu samotn\u00fdch r\u00e1m\u016f.<\/p>\n

Proto na \u0159adu p\u0159ich\u00e1z\u00ed varianta tzv. open mould, kter\u00e1 n\u00e1klady sr\u00e1\u017e\u00ed dol\u016f. Jde o syst\u00e9m otev\u0159en\u00e9 formy. M\u016f\u017ee ji vyu\u017e\u00edt kdokoliv. Z\u00e1jemce si m\u016f\u017ee vybrat preferovan\u00fd design podle typu kola, kter\u00e9 chce stav\u011bt a prod\u00e1vat.<\/p>\n

\n
\"odpocinek-po-sezone-nepodcenujte-hrozbu-vyhoreni\"\/<\/a><\/div>
\n Zdrav\u00ed a tr\u00e9nink<\/a>\n <\/div>\n
\n \n

Odpo\u010dinek po sezon\u011b? Nepodce\u0148ujte hrozbu vyho\u0159en\u00ed<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

D\u0159\u00edv to znamenalo sko\u010dit do letadla sm\u011br D\u00e1ln\u00fd v\u00fdchod a nav\u0161t\u011bvovat tov\u00e1rny, ale dnes u\u017e se v\u0161echno prov\u00e1d\u00ed on-line z ob\u00fdv\u00e1ku. Seriozn\u00ed v\u00fdrobce n\u011bkdy dokonce po\u0161le vzorky r\u00e1m\u016f pro prototypov\u00e9 stavby. A n\u011bkte\u0159\u00ed jdou je\u0161t\u011b d\u00e1l, k testov\u00e1n\u00ed r\u00e1m\u016f, lakov\u00e1n\u00ed, kontrole kvality. Zak\u00e1zka na 500-800 r\u00e1m\u016f potrv\u00e1 dva a\u017e t\u0159i m\u011bs\u00edce v z\u00e1vislosti na komplexnosti tvar\u016f r\u00e1mu. Ned\u016fv\u011bra nen\u00ed nam\u00edst\u011b, proto\u017ee opravdu zaveden\u00e9 asijsk\u00e9 firmy jsou tyt\u00e9\u017e, u kter\u00fdch si sv\u00e9 r\u00e1my nech\u00e1vaj\u00ed vyr\u00e1b\u011bt i ty nejv\u011bt\u0161\u00ed sv\u011btov\u00e9 zna\u010dky.<\/p>\n

A\u0165 zvol\u00edte kteroukoliv metodu, v\u011bzte, \u017ee cyklistick\u00fd trh je nasycen\u00fd. Pro novou zna\u010dku, aby prorazila, je tedy nezbytn\u011b nutn\u00e9 b\u00fdt jin\u00e1. Bohu\u017eel i ta nejunik\u00e1tn\u011bj\u0161\u00ed my\u0161lenka je zbyte\u010dn\u00e1, pokud j\u00ed sch\u00e1z\u00ed kapit\u00e1l. Nastartovat nov\u00fd brand je drah\u00e9 hobby pln\u00e9 skryt\u00fdch n\u00e1klad\u016f a ne\u010dekan\u00fdch p\u0159ek\u00e1\u017eek. V\u0161ak se v tomto byznysu \u0159\u00edk\u00e1: Jak vyd\u011bl\u00e1te na kolech milion? Za\u010dn\u011bte se dv\u011bma.<\/p>\n

Cena surov\u00e9ho r\u00e1mu? 500 a\u017e 700 dolar\u016f<\/strong><\/h2>\n

P\u0159ibli\u017en\u00e1 cena surov\u00e9ho silni\u010dn\u00edho r\u00e1mu je n\u011bkde mezi 500 a 700 dolary tedy 12-17 tis\u00edc korun, p\u0159i\u010dem\u017e cena kles\u00e1 s velikost\u00ed objedn\u00e1vky. Minim\u00e1ln\u00ed odb\u011br je zhruba 200 a\u017e 400 jednotek, ale covid v\u00fdrobce nau\u010dil dr\u017eet si v\u011bt\u0161\u00ed skladov\u00e9 z\u00e1soby. K dost\u00e1n\u00ed toho nebylo, a st\u00e1le nen\u00ed, mnoho.<\/p>\n

Zalo\u017eit sv\u016fj brand a prorazit s n\u00edm nen\u00ed snadn\u00e1 cesta, ale se zku\u0161enost\u00ed, dobr\u00fdm pl\u00e1nov\u00e1n\u00edm, z\u00e1palem a vytrvalost\u00ed se m\u016f\u017ee prom\u011bnit v \u00fasp\u011bch. Vlastnit \u00fasp\u011b\u0161nou zna\u010dku bicykl\u016f je snem mnoha cyklist\u016f. Je to cesta prom\u011bny v\u00e1\u0161n\u011b v profesi a t\u011bm n\u011bkolika m\u00e1lo \u0161\u0165astn\u00fdm nastav\u00ed \u017eivotn\u00ed cestu.<\/p>\n

\"Canyon\"<\/a>
Canyon Speedmaxx TT. Tenhle mazl\u00ed\u010dek u\u017e ani trochu nezapad\u00e1 do b\u011b\u017en\u00e9 v\u00fdroby. Zvl\u00e1\u0161t\u011b, kdy\u017e jeho po\u0159izovac\u00ed cena v top verzi je 300 000. Foto: canyon.com<\/em><\/figcaption><\/figure>\n

Canyon odstartoval na tu svoji p\u0159ed dvaceti lety z cyklokr\u00e1mku v N\u011bmecku. Dnes zna\u010dka z\u00e1sobuje sv\u00fdmi koly nejvy\u0161\u0161\u00ed z\u00e1vodnickou ligu World Tour a v n\u00ed i jednu z nejz\u00e1\u0159n\u011bj\u0161\u00edch hv\u011bzd sou\u010dasnosti. A b\u011b\u017en\u00fdm smrteln\u00edk\u016fm podle v\u00fdro\u010dn\u00ed zpr\u00e1vy z roku 2020 prod\u00e1 kola za 400 milion\u016f eur.<\/p>\n

\n
\"jak-vysponovat-cenu-kola-kdyz-ho-chcete-prodat\"\/<\/a><\/div>
\n Rady & tipy<\/a>\n <\/div>\n
\n \n

Jak vy\u0161ponovat cenu kola, kdy\u017e ho chcete prodat<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Je to sice extr\u00e9mn\u00ed p\u0159\u00edpad, ale dob\u0159e ilustruje, co je na cest\u011b od snu p\u0159es otev\u0159enou formu po cyklistick\u00fd Olymp mo\u017en\u00e9. Jedin\u00e1 cesta, jak zjistit, jestli se d\u00e1 tento p\u0159\u00edb\u011bh replikovat, je prost\u011b za\u010d\u00edt a zkusit to. Nikdy nebude spr\u00e1vn\u00fd moment, nikdy nena\u0161et\u0159\u00edte dost pen\u011bz, nikdy nebude byznys pl\u00e1n dokonal\u00fd. S koly se to m\u00e1 jako s \u010d\u00edmkoliv jin\u00fdm, co v\u00e1s v\u00e1b\u00ed \u2013 prost\u011b za\u010dn\u011bte.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chcete si zalo\u017eit vlastn\u00ed zna\u010dku kol?\u00a0Jestli\u017ee v\u00e1m tato my\u0161lenka p\u0159ijde pon\u011bkud \u0161\u00edlen\u00e1, v\u011bzte, \u017ee nen\u00ed \u00fapln\u011b z Marsu. Nemus\u00edte toti\u017e […]<\/p>\n","protected":false},"author":138,"featured_media":19251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[660],"tags":[2639,2640,126,56,2638,178,97,2636,9,2637],"global-categories":[411],"class_list":["post-19250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-https-www-welovecycling-com-cs-category-zabava","tag-canyon","tag-canyon-speedmax-tt","tag-cyklistika","tag-horska-cyklistika","tag-jak-vydelat-milion","tag-mathieu-van-der-poel","tag-rady-a-tipy","tag-roman-arnold","tag-silnicni-cyklistika","tag-vlastni-znacka-kol","global-categories-cycling"],"yoast_head":"\nVlastn\u00ed zna\u010dka kol? 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