{"id":17806,"date":"2022-07-06T06:00:28","date_gmt":"2022-07-06T04:00:28","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=17806"},"modified":"2022-07-06T08:56:07","modified_gmt":"2022-07-06T06:56:07","slug":"proc-wout-van-aert-lidr-tour-de-france-leta-na-kridlech-byka","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2022\/07\/06\/proc-wout-van-aert-lidr-tour-de-france-leta-na-kridlech-byka\/","title":{"rendered":"Pro\u010d Wout van Aert, l\u00eddr Tour de France, l\u00e9t\u00e1 na k\u0159\u00eddlech b\u00fdka"},"content":{"rendered":"

Posledn\u00edch p\u00e1r dn\u016f byl snadno k rozezn\u00e1n\u00ed. Wout van Aert vozil \u017elut\u00fd dres, co\u017e z n\u011bj d\u011blalo v pelotonu Tour de France magnet pozornosti. Ale i kdyby m\u011bl Belgi\u010dan na sob\u011b pouze svr\u0161ky sv\u00e9ho t\u00fdmu Jumbo-Visma, p\u0159eci bude jin\u00fd, unik\u00e1tn\u00ed. Jako jedin\u00fd silni\u010d\u00e1\u0159 v poli m\u00e1 speci\u00e1ln\u00ed p\u0159ilbu.<\/strong><\/p>\n

Kdy\u017e belgick\u00e1 superstar za\u010dala vozit p\u0159ilbu v designu Red Bull v cyklokrosov\u00fdch z\u00e1vodech, nejsp\u00ed\u0161 to zaznamenal m\u00e1lokdo. Mo\u017en\u00e1 to bylo od rakousk\u00e9 zna\u010dky, kter\u00e1 je synonymem extr\u00e9mn\u00edch sport\u016f, uzn\u00e1n\u00ed toho, jak intenzivn\u00ed z\u00e1vod\u011bn\u00ed v ter\u00e9nu je a jak\u00e9 vy\u017eaduje dovednosti.<\/p>\n

Kdy\u017e se ale Van Aert v b\u00fd\u010d\u00ed p\u0159ilb\u011b zjevil na silnici, v\u0161imli si v\u0161ichni. Belgi\u010dan je neuv\u011b\u0159iteln\u00fd univerz\u00e1l schopn\u00fd v\u00edt\u011bzit v jarn\u00edch klasik\u00e1ch, v etap\u00e1ch Tour de France, mysl\u00ed na podzimn\u00ed mistrovstv\u00ed sv\u011bta a a\u017e padnou teploty a sn\u00edh, zase se vr\u00e1t\u00ed na cyklokrosov\u00e9 trat\u011b. Je to prototyp modern\u00ed cyklistick\u00e9 superstar. Jak to zvl\u00e1d\u00e1? Mo\u017en\u00e1 \u017ee odpov\u011b\u010f le\u017e\u00ed pr\u00e1v\u011b v kontraktu s Red Bullem.<\/p>\n

Stra\u0161n\u011b dobr\u00fd? Velmi extr\u00e9mn\u00ed? Oboj\u00ed!<\/strong><\/h2>\n

Ten ale nen\u00ed v\u00fdrobcem dnes u\u017e slavn\u00e9ho n\u00e1poje, a\u010dkoliv podle odhad\u016f prod\u00e1 glob\u00e1ln\u011b 21 milion\u016f plechovek za den. Red Bull svoji produkci outsourcuje a nam\u00edsto toho se soust\u0159ed\u00ed na prodej a marketing sv\u00e9ho energy drinku skrze \u0161k\u00e1lu marketingov\u00fdch aktivit a pr\u00e1v\u011b ambasador\u016f. \u010cerven\u00fd b\u00fdk nejen\u017ee sponzoruje, je taky majitelem \u0159ady t\u00fdm\u016f v motorsportu, fotbalu, hokeji a e-sportech.<\/p>\n

A skrze hlavu Van Aerta, \u010dasto p\u0159edklon\u011bnou nad \u0159\u00edd\u00edtky, jak uh\u00e1n\u00ed na prvn\u00edm m\u00edst\u011b pry\u010d, je od roku 2018 ikonick\u00fd design k vid\u011bn\u00ed taky v cyklistice. Takov\u00e1 p\u0159ilba je jasn\u00fdm d\u016fkazem toho, \u017ee jej\u00ed majitel je bu\u010f stra\u0161n\u011b dobr\u00fd, velmi extr\u00e9mn\u00ed, anebo oboj\u00ed. A za to, vedle palet plechovek pro vlastn\u00ed pot\u0159ebu, inkasuje zaj\u00edmav\u00e9 sumy.<\/p>\n

\"Wout<\/a>
Wout van Aert let\u00ed pro v\u00edt\u011bzstv\u00ed ve \u010dtvrt\u00e9 etap\u011b Tour de France 2022.<\/em><\/figcaption><\/figure>\n

Te\u010f, kdy zn\u00e1me pozad\u00ed vztahu, se ale pod\u00edvejme na to, jak je mo\u017en\u00e9, \u017ee n\u011bkdo m\u016f\u017ee nosit odli\u0161nou p\u0159ilbu ne\u017e v\u0161ichni ostatn\u00ed. A vlastn\u011b pro\u010d ne? Mezin\u00e1rodn\u00ed cyklistick\u00e1 unie UCI nikterak pravidly neomezuje osobn\u00ed sponzoring, v\u011bt\u0161ina z\u00e1vodn\u00edk\u016f m\u00e1 sv\u00e9ho partnera p\u0159es tretry, br\u00fdle nebo dokonce i hodinky.<\/p>\n

\n
\"tour-de-france-fotoreportaz-tri-dny-danskeho-silenstvi\"\/<\/a><\/div>
\n Tour de France<\/a>\n <\/div>\n
\n \n

Tour de France – fotoreport\u00e1\u017e: t\u0159i dny d\u00e1nsk\u00e9ho \u0161\u00edlenstv\u00ed<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

D\u016fle\u017eit\u011bj\u0161\u00ed tak je, jak se k v\u011bci postav\u00ed ten kter\u00fd trade team, kter\u00fd stoj\u00ed ze sta procent na sponzorsk\u00fdch prost\u0159edc\u00edch. A ti, co nemal\u00e9 \u010d\u00e1stky a sv\u00e9 produkty pos\u00edlaj\u00ed, o\u010dek\u00e1vaj\u00ed, \u017ee z\u00e1vodn\u00edci budou v poskytnut\u00e9m vybaven\u00ed taky vid\u011bt. Zvl\u00e1\u0161\u0165 ty nejv\u011bt\u0161\u00ed hv\u011bzdy. A tou Van Aert p\u0159ece je, ne?<\/p>\n

Rovn\u011bj\u0161\u00ed mezi rovn\u00fdmi<\/strong><\/h2>\n

Mohl by mu tedy n\u011bkdo zak\u00e1zat tuto specialitu? Podle jezdeck\u00fdch agent\u016f, kte\u0159\u00ed takov\u00e9 kontrakty vyjedn\u00e1vaj\u00ed, je z\u00e1kaz osobn\u00edch partner\u016f nepravd\u011bpodobn\u00fd, proto\u017ee podle evropsk\u00e9ho pr\u00e1va by to mohlo b\u00fdt pova\u017eov\u00e1no za obchodn\u00ed omezen\u00ed.<\/p>\n

\n
\"ceska-stopa-na-tour-de-france-kdo-je-rekordmanem-a-kdo-vyhral-etapy\"\/<\/a><\/div>
\n Silni\u010dn\u00ed cyklistika<\/a>\n <\/div>\n
\n \n

\u010cesk\u00e1 stopa na Tour de France: kdo je rekordmanem a kdo vyhr\u00e1l etapy?<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Z\u00e1vodn\u00edk sm\u00ed podepsat osobn\u00ed smlouvu, kdy\u017e: a) nejde o konflikt s produktem\/slu\u017ebou st\u00e1vaj\u00edc\u00edch t\u00fdmov\u00fdch sponzor\u016f, b) nebr\u00e1n\u00ed jezdci vykon\u00e1vat jeho t\u00fdmov\u00e9 povinnosti, c) t\u00fdm takovou dohodu schv\u00e1l\u00ed, d) smlouva jednoho z\u00e1vodn\u00edka nebr\u00e1n\u00ed t\u00fdmu podepsat podobn\u00e9 kontrakty t\u00fdmu jako celku.<\/p>\n

Van Aert zdaleka nen\u00ed prvn\u00ed, kdo p\u0159ilbu Red Bull v profesion\u00e1ln\u00ed cyklistice vozil. A nen\u00ed ani prvn\u00ed, kdo se s n\u00ed objevil v silni\u010dn\u00edch z\u00e1vodech, v tom ho p\u0159edb\u011bhl Anton Palzer v dresu Bora-hansgrohe. A Brit Tom Pidcock byl zase prvn\u00ed, kdo s \u010derven\u00fdm b\u00fdkem absolvoval loni mistrovstv\u00ed sv\u011bta, neboli z\u00e1vod pod hlavi\u010dkou n\u00e1rodn\u00ed reprezentace<\/p>\n

\"Wout<\/a>
Wout van Aert (vlevo) m\u00e1 v pelotonu v\u00fdjime\u010dnou helmu. Ani tradi\u010dn\u00ed slad\u011bn\u00ed s dresem jeho zvyky nem\u011bn\u00ed. Foto: profimedia (3x)<\/em><\/figcaption><\/figure>\n

. Naopak profesion\u00e1ln\u00ed silni\u010dn\u00ed z\u00e1vody mu ale v odli\u0161n\u00e9 p\u0159ilb\u011b jeho t\u00fdm Ineos nedovoluje, proto\u017ee jeho z\u00e1vodn\u00edci jsou jezd\u00edc\u00edmi billboardy a musej\u00ed b\u00fdt jeden jako druh\u00fd, tak\u017ee Pidcock sm\u00ed p\u0159ilbu u\u017e\u00edt jen v cyklokrosu a na horsk\u00fdch kolech, kde nem\u00e1 s Ineosem nic spole\u010dn\u00e9ho.<\/p>\n

Jumbu-Visma ale podobn\u00e9 m\u00f3dn\u00ed v\u00fdst\u0159elky tolik nevad\u00ed, proto\u017ee jde o nizozemsk\u00fd \u0159et\u011bzec supermarket\u016f a h\u00e1dejte, co taky najdete v jeho reg\u00e1lech… Sou\u010dasn\u011b Red Bull podporuje rychlobrusla\u0159sk\u00fd t\u00fdm, kter\u00fd taky spad\u00e1 pod organizaci Jumbo-Visma, a tak byla cesta pro Wouta van Aerta jednodu\u0161\u0161\u00ed.<\/p>\n

\n
\"tour-de-france-2022-kolik-inkasuje-vitez-a-kdo-vyhral-grande-boucle-nejtesnejsim-rozdilem\"\/<\/a><\/div>
\n Tour de France<\/a>\n <\/div>\n
\n \n

Tour de France 2022: Kolik inkasuje v\u00edt\u011bz? A kdo vyhr\u00e1l Grande Boucle nejt\u011bsn\u011bj\u0161\u00edm rozd\u00edlem?<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Proto\u017ee my u\u017e v\u00edme, \u017ee Wout van Aert je jin\u00fd, v\u00fdjime\u010dn\u00fd. Rovn\u011bj\u0161\u00ed mezi rovn\u00fdmi. A tak nen\u00ed divu, \u017ee si u\u017e\u00edv\u00e1 privilegi\u00ed a speci\u00e1ln\u00edho zach\u00e1zen\u00ed. A zvl\u00e1\u0161\u0165 nyn\u00ed, co jeho dres ve Francii slavnostn\u011b ze\u017eloutl, jsou jeho b\u00fd\u010d\u00ed k\u0159\u00eddla je\u0161t\u011b viditeln\u011bj\u0161\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Posledn\u00edch p\u00e1r dn\u016f byl snadno k rozezn\u00e1n\u00ed. Wout van Aert vozil \u017elut\u00fd dres, co\u017e z n\u011bj d\u011blalo v pelotonu Tour […]<\/p>\n","protected":false},"author":138,"featured_media":17808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,1711],"tags":[858,126,2455,9,23,1962,1073],"global-categories":[411],"class_list":["post-17806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-silnicni-cyklistika","category-tour-de-france","tag-cyklisticka-prilba","tag-cyklistika","tag-prilba","tag-silnicni-cyklistika","tag-tour-de-france","tag-tour-de-france-2022","tag-wout-van-aert","global-categories-cycling"],"yoast_head":"\nPro\u010d Wout van Aert, l\u00eddr Tour de France, l\u00e9t\u00e1 na k\u0159\u00eddlech b\u00fdka | \u0160koda We Love Cycling - \u010cesk\u00e1 republika<\/title>\n<meta name=\"description\" content=\"Wout van Aert voz\u00ed \u017elut\u00fd dres, co\u017e z n\u011bj d\u011bl\u00e1 v pelotonu Tour de France magnet. 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