{"id":15330,"date":"2021-12-08T19:00:16","date_gmt":"2021-12-08T17:00:16","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=15330"},"modified":"2021-12-07T23:22:40","modified_gmt":"2021-12-07T21:22:40","slug":"penize-nebo-televize-co-je-pro-rozvoj-zenske-cyklistiky-dulezitejsi","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2021\/12\/08\/penize-nebo-televize-co-je-pro-rozvoj-zenske-cyklistiky-dulezitejsi\/","title":{"rendered":"Pen\u00edze, nebo televize? Co je pro rozvoj \u017eensk\u00e9 cyklistiky d\u016fle\u017eit\u011bj\u0161\u00ed?"},"content":{"rendered":"

Do jeho startu po\u0159\u00e1d zb\u00fdv\u00e1 \u010dtvrt roku, ale belgick\u00e1 jednor\u00e1zovka Nokere Koerse u\u017e te\u010f stihla naplnit titulky. Jarn\u00ed cyklistick\u00e1 semiklasika ve Flandrech toti\u017e ohl\u00e1sila, \u017ee pro svou \u017eenskou verzi p\u0159\u00ed\u0161t\u00ed rok ztrojn\u00e1sob\u00ed prize money, kter\u00e9 se tak budou rovnat pr\u00e9mi\u00edm rozd\u011blovan\u00fdm mezi mu\u017ei. Jenom\u017ee je tohle ta spr\u00e1vn\u00e1 cesta, jak by m\u011bla cyklistika \u017een r\u016fst?<\/strong><\/p>\n

Co bylo d\u0159\u00edv \u2013 vejce, nebo slepice? Pokud bychom cht\u011bli tuto filozofickou ot\u00e1zku parafr\u00e1zovat pocyklisticku, mohli bychom se pt\u00e1t, co by m\u011blo p\u0159ij\u00edt d\u0159\u00edv: pen\u00edze, nebo televize? Je v tom dlouhodob\u00fd rozpor i mezi t\u011bmi, co tla\u010d\u00ed \u017eenskou cyklistiku vp\u0159ed.<\/p>\n

Dvan\u00e1ct tis\u00edc eur pro mu\u017ee i pro \u017eeny<\/strong><\/h2>\n

T\u00e9ma se op\u011bt o\u017eivilo s krokem belgick\u00fdch po\u0159adatel\u016f, kte\u0159\u00ed do banku nasypou 36 tis\u00edc eur \u2013 polovinu mu\u017e\u016fm, polovinu \u017een\u00e1m. Nokere Koerse se stane nejl\u00e9pe finan\u010dn\u011b ohodnocen\u00fdm jednor\u00e1zov\u00fdm podnikem roku.<\/p>\n

Toto rozhodnut\u00ed si vyslechlo spoustu chv\u00e1ly, ale z \u00fast dal\u0161\u00edch slova pochyby o tom, jestli byly prost\u0159edky vynalo\u017eeny spr\u00e1vn\u00fdm sm\u011brem, jestli by se v\u00edc nevyplatily investov\u00e1n\u00edm do p\u0159\u00edm\u00e9ho televizn\u00edho p\u0159enosu.<\/p>\n

\"Tereza<\/a>
\u017densk\u00fd peloton usiluje o rovnopr\u00e1vnost v\u016f\u010di mu\u017e\u016fm. Jak\u00e1 je ide\u00e1ln\u00ed cesta? Foto: Jan Brychta (2x)<\/em><\/figcaption><\/figure>\n

Jedn\u00edm z pochybova\u010d\u016f, ne-li rovnou kritik\u016f byl Tomas Van Den Spiegel z konkuren\u010dn\u00ed organiza\u010dn\u00ed skupiny Flanders Classics, kter\u00fd pronesl: \u201eBudu d\u00e1l tvrdit, \u017ee pr\u00e9mie za v\u00edt\u011bzstv\u00ed jsou a\u017e na t\u0159et\u00edm m\u00edst\u011b za televiz\u00ed a startovn\u00fdm pro v\u0161echny t\u00fdmy, co\u017e je odm\u011bna pro cel\u00fd peloton, ne jen ty nejlep\u0161\u00ed. Ano, prize money jsou sou\u010d\u00e1st skl\u00e1da\u010dky, ale ne hlavn\u00ed priorita.\u201c<\/p>\n

\n
\"tipy-na-vanocni-darky-pro-zeny-milujici-cyklistiku\"\/<\/a><\/div>
\n Na kole v zim\u011b<\/a>\n <\/div>\n
\n \n

Tipy na v\u00e1no\u010dn\u00ed d\u00e1rky pro \u017eeny, miluj\u00edc\u00ed cyklistiku<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Nen\u00ed to od Van Den Spiegela nov\u00fd postoj, kter\u00fd to stejn\u00e9 tvrdil u\u017e letos na ja\u0159e, kdy \u201ejeho\u201c z\u00e1vod Omloop Het Nieuwsblad byl kritizov\u00e1n za v\u00fd\u0161i \u017eensk\u00fdch prize money. \u201e\u017densk\u00e1 cyklistika m\u00e1 p\u0159ed sebou je\u0161t\u011b \u0159adu p\u0159ek\u00e1\u017eek a pr\u00e9mie jsou jednou z nich,\u201c pronesl. \u201eAle nejsou v\u0161emocn\u00e9. Posun nastane s televizn\u00edmi p\u0159enosy, vy\u0161\u0161\u00edmi platy pro z\u00e1vodnice a nav\u00fd\u0161en\u00edm atraktivity \u017eensk\u00e9 cyklistiky pro sponzory.\u201c<\/p>\n

Flanders Classics? Propast zalep\u00ed do dvou let<\/strong><\/h2>\n

A tak skupina Flanders Classics rad\u011bji letos na prvn\u00edm m\u00edst\u011b investovala do p\u0159enos\u016f v\u0161ech sv\u00fdch \u017eensk\u00fdch z\u00e1vod\u016f. A postupn\u011b, do roku 2023 pl\u00e1nuje v r\u00e1mci sv\u00e9ho programu \u201eclosing the gap \u2013 zalepen\u00ed propasti\u201c paritu v oblasti prize money.<\/p>\n

Letos se z Nokere Koerse v televizi objevil jen p\u016flhodinov\u00fd sest\u0159ih highlight\u016f, o pokryt\u00ed v p\u0159\u00ed\u0161t\u00edm roce jasno zat\u00edm nen\u00ed. Nicm\u00e9n\u011b krok ohledn\u011b pr\u00e9mi\u00ed je motivov\u00e1n snahou po\u0159adatel\u016f dostat sv\u016fj z\u00e1vod v roce 2023 do nejvy\u0161\u0161\u00ed kategorie World Tour, kde u\u017e je automatick\u00e1 povinnost zajistit 45 minut live vys\u00edl\u00e1n\u00ed.<\/p>\n

Nav\u00fd\u0161en\u00ed prize money je tak mo\u017en\u00e1 symbolick\u00fd krok, ale i takov\u00fd m\u00e1 svou v\u00e1hu. Aktu\u00e1ln\u011b jsou minima pro \u017eensk\u00e9 a mu\u017esk\u00e9 z\u00e1vody diametr\u00e1ln\u011b odli\u0161n\u00e1. Z\u00e1le\u017e\u00ed jen a pouze na po\u0159adateli a jeho rozpo\u010dtu, jestli se chce od doporu\u010den\u00ed odklonit.<\/p>\n

\"Lizzie<\/a>
Lizzie Deignanov\u00e1 m\u00e1 d\u016fvod k \u00fasm\u011bvu. Za triumf v Pa\u0159\u00ed\u017e-Roubaix inkasovala stejnou pr\u00e9mii jako v\u00edt\u011bz mu\u017esk\u00e9 kategorie, by\u0165 rozd\u00edl doplatil jej\u00ed t\u00fdm. Foto: profimedia<\/em><\/figcaption><\/figure>\n

Pro z\u00e1vody kategorie ProSeries, kam spad\u00e1 i Nokere Koerse, byl pro leto\u0161ek spodn\u00ed limit pr\u00e9mi\u00ed stanoven na 4660 eur, z \u010deho\u017e 930 eur putovalo na konto v\u00edt\u011bzky. Mu\u017esk\u00fd z\u00e1vod m\u011bl doln\u00ed hranici na \u00farovni 18 800 eur, z toho 7515 eur bylo ur\u010deno \u0161ampionovi.<\/p>\n

\n
\"kdy-se-maji-zeny-zamerit-na-silovy-trenink\"\/<\/a><\/div>
\n \u017deny<\/a>\n <\/div>\n
\n \n

Kdy se maj\u00ed \u017eeny zam\u011b\u0159it na silov\u00fd tr\u00e9nink?<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Za\u010d\u00e1tkem roku vzali fanou\u0161ci starost o \u017eenskou cyklistiku do sv\u00fdch rukou. P\u0159ed jednor\u00e1zovkou Strade Bianche spustili crowdfundingovou kampa\u0148. Italy ur\u010den\u00fdch 2256 eur pro v\u00edt\u011bzku bylo vysoko nad po\u017eadavkem Mezin\u00e1rodn\u00ed cyklistick\u00e9 federace UCI, ale po\u0159\u00e1d sm\u011b\u0161n\u011b n\u00edzko oproti 16 tis\u00edc\u016fm pro mu\u017esk\u00e9ho v\u00edt\u011bze. V kampani se za p\u011bt dn\u016f vybralo 30 tis\u00edc eur. A kdy\u017e na podzim Lizzie Deignanov\u00e1 vyhr\u00e1la prvn\u00ed ro\u010dn\u00edk \u017eensk\u00e9 verze Pa\u0159\u00ed\u017e-Roubaix, pr\u00e9mii do v\u00fd\u0161e t\u00e9 mu\u017esk\u00e9 j\u00ed doplatil jej\u00ed vlastn\u00ed t\u00fdm Trek-Segafredo.<\/p>\n

Stejn\u011b ale z glob\u00e1ln\u00edho pohledu na evoluci d\u00e1msk\u00e9 cyklistiky z\u016fst\u00e1v\u00e1 prioritou televizn\u00ed pokryt\u00ed. Aby potenci\u00e1ln\u00ed sponzor m\u011bl chu\u0165 investovat, a pak se vid\u011bt na obrazovce tak, jak to funguje dnes u mu\u017e\u016f. Jedno je ale jist\u00e9 \u2013 \u00fasp\u011bch \u010dehokoliv se skl\u00e1d\u00e1 z mnoha d\u00edlk\u016f. A pokud bude i jen jeden sch\u00e1zet, nikdy se ho nedo\u010dk\u00e1me.<\/p>\n","protected":false},"excerpt":{"rendered":"

Do jeho startu po\u0159\u00e1d zb\u00fdv\u00e1 \u010dtvrt roku, ale belgick\u00e1 jednor\u00e1zovka Nokere Koerse u\u017e te\u010f stihla naplnit titulky. Jarn\u00ed cyklistick\u00e1 semiklasika […]<\/p>\n","protected":false},"author":138,"featured_media":13317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[126,2078,2077,1366,168,330,9,1057,43],"global-categories":[411],"class_list":["post-15330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zeny","tag-cyklistika","tag-flanders-classics","tag-nokere-koerse","tag-omloop-het-nieuwsblad","tag-pariz-roubaix","tag-prize-money","tag-silnicni-cyklistika","tag-strade-bianche","tag-zeny","global-categories-cycling"],"yoast_head":"\nPen\u00edze, nebo televize? 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