{"id":15294,"date":"2021-11-28T17:00:02","date_gmt":"2021-11-28T15:00:02","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=15294"},"modified":"2021-11-29T22:47:15","modified_gmt":"2021-11-29T20:47:15","slug":"jak-odmenit-zamestnance-a-nalakat-manazera-kolo-na-operak","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2021\/11\/28\/jak-odmenit-zamestnance-a-nalakat-manazera-kolo-na-operak\/","title":{"rendered":"Jak odm\u011bnit zam\u011bstnance a nal\u00e1kat mana\u017eera? Kolo na oper\u00e1k"},"content":{"rendered":"

Ten n\u00e1pad je vlastn\u011b geni\u00e1ln\u011b jednoduch\u00fd. Pokud n\u011bco podobn\u00e9ho funguje u aut a osv\u011bd\u010dilo se to v N\u011bmecku, pro\u010d by se podobn\u00e1 slu\u017eba s\u00a0j\u00edzdn\u00edmi koly nemohla rozjet v \u010cesku? A tak u\u017e u n\u00e1s dva roky funguje operativn\u00ed leasing bicykl\u016f a Michal Ba\u0159ina, vlastn\u00edk zna\u010dky KoloNaOper\u00e1k.cz, tvrd\u00ed: \u201ePosouv\u00e1me se rychle, p\u0159\u00ed\u0161t\u00ed rok bychom cht\u011bli doc\u00edlit obratu ve vy\u0161\u0161\u00edch des\u00edtk\u00e1ch milion\u016f korun a na rok 2023 u\u017e je pl\u00e1n o \u0159\u00e1d v\u00fd\u0161e\u201c<\/strong><\/p>\n

Mo\u017en\u00e1 to m\u016f\u017ee zn\u00edt nepat\u0159i\u010dn\u011b, \u017ee za t\u00edmto podnikatelsk\u00fdm z\u00e1m\u011brem stoj\u00ed n\u011bkdo, kdo cyklistiku objevil teprve ned\u00e1vno. Ale mo\u017en\u00e1 to m\u00e1 velkou logiku. \u201eProto\u017ee necyklista se m\u016f\u017ee v\u011bnovat byznysu a netr\u00e1v\u00ed spoustu \u010dasu na kole,\u201c vysv\u011btluje Ba\u0159ina. A n\u011bco na tom je.<\/p>\n

A tak p\u0159i\u0161el n\u00e1pad, jestli by se vedle flotil firemn\u00edch vozidel na \u201eoper\u00e1k\u201c nedalo pracovat s n\u011bjak\u00fdm dal\u0161\u00edm, podobn\u011b drah\u00fdm produktem. Volba padla na j\u00edzdn\u00ed kola z nejvy\u0161\u0161\u00ed cenov\u00e9 kategorie. Tedy s cenou p\u0159es 100 tis\u00edc korun.<\/p>\n

Kola s cenou p\u0159es sto tis\u00edc<\/strong><\/h2>\n

To nejdra\u017e\u0161\u00ed e-kolo v\u00e1s bude m\u011bs\u00ed\u010dn\u011b st\u00e1t bezm\u00e1la 15 tis\u00edc bez DPH. Nejvymazlen\u011bj\u0161\u00ed silni\u010dka je v nab\u00eddce za 12 600 korun. Ale abyste se nelekli, kolo m\u016f\u017eete m\u00edt taky v cenov\u00e9 hladin\u011b 1600 na m\u011bs\u00edc a po\u0159\u00e1d to bude fajn svezen\u00ed.<\/p>\n

\"Kolo<\/a>
Kolo na oper\u00e1k, aneb s\u00eddlo firmy v P\u0159\u00edbrami.<\/em><\/figcaption><\/figure>\n

\u201eAle \u010d\u00edm dra\u017e\u0161\u00ed kolo, t\u00edm v\u00edc n\u00e1s to bav\u00ed,\u201c \u0159\u00edk\u00e1 jednatel firmy, p\u0159i\u010dem\u017e pr\u016fm\u011brn\u00e1 cena prodan\u00e9ho kola \u010din\u00ed zhruba 135 tis\u00edc. \u201eTakov\u00e1 kola maj\u00ed svoji c\u00edlovou klientelu podobn\u011b jako jin\u00e9 drah\u00e9 spot\u0159ebn\u00ed p\u0159edm\u011bty ve \u0161pi\u010dkov\u00e9 kvalit\u011b. Ani v dob\u011b recese tento segment moc nepodl\u00e9h\u00e1 v\u00fdkyv\u016fm. Zato kdybychom prod\u00e1vali kola za 30 nebo 40 tis\u00edc korun, zapadneme do masy konkurence, kter\u00e1 se na podzim p\u0159edh\u00e1n\u00ed slevami a akcemi. A to n\u00e1s nebav\u00ed.\u201c<\/p>\n

\n
\"vybirame-trenazer-valce-hloupy-chytry-a-interaktivni\"\/<\/a><\/div>
\n Na kole v zim\u011b<\/a>\n <\/div>\n
\n \n

Vyb\u00edr\u00e1me trena\u017e\u00e9r: v\u00e1lce, hloup\u00fd, chytr\u00fd a interaktivn\u00ed<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

A tak p\u0159i listov\u00e1n\u00ed str\u00e1nkami kolonaoperak.cz naraz\u00edte na zna\u010dky Argon, BMC, Eddy Merckx (to z ranku silni\u010dn\u00edch stroj\u016f) a na druh\u00e9 stran\u011b Ghost, Haibike, KTM nebo Lapierre \u010di Specialized.<\/p>\n

\u201eP\u0159\u00ed\u0161t\u00ed sezonu p\u0159ibude Rocky Mountain,\u201c p\u0159ipom\u00edn\u00e1 Ba\u0159ina kultovn\u00ed kanadsk\u00fd brand. A objas\u0148uje zd\u00e1nliv\u011b nesourod\u00fd mix zna\u010dek: \u201eU n\u00e1s skv\u011ble funguj\u00ed dva typy kol: drah\u00e1 klasick\u00e1 silni\u010dn\u00ed kola a \u0161pi\u010dkov\u00e1 horsk\u00e1 e-kola. Zat\u00edm se vyh\u00fdb\u00e1me segmentu, kter\u00fd dob\u0159e funguje v Beneluxu, tedy klasick\u00fdm m\u011bstsk\u00fdm kol\u016fm, ta se tady zat\u00edm po\u0159izuj\u00ed minim\u00e1ln\u011b. \u010ce\u0161i jsou prost\u011b jin\u00ed.\u201c<\/p>\n

Gar\u00e1\u017e s koly na operativn\u00ed leasing je standard<\/strong><\/h2>\n

Kolo na oper\u00e1k je od za\u010d\u00e1tku nastaveno pouze jako B2B byznys, jako slu\u017eba firm\u00e1m, nikoliv koncov\u00fdm z\u00e1kazn\u00edk\u016fm, proto\u017ee pro ty existuje cel\u00e1 \u0159ada jin\u00fdch slu\u017eeb spl\u00e1tkov\u00e9ho n\u00e1kupu kola. A gar\u00e1\u017e s 10 a\u017e 50 koly na operativn\u00ed leasing za\u010d\u00edn\u00e1 b\u00fdt v \u010desk\u00fdch podnic\u00edch b\u011b\u017en\u00fd obr\u00e1zek.<\/p>\n

\"Kolo<\/a>
Kolo na oper\u00e1k a nab\u00eddka stroj\u016f pro z\u00e1jemce.<\/figcaption><\/figure>\n

Oper\u00e1k je zaj\u00edmav\u00fd n\u00e1stroj pro m\u011bsta, firmy a velk\u00e9 korpor\u00e1tn\u00ed klienty, kte\u0159\u00ed kupuj\u00ed velk\u00e9 flotily coby zam\u011bstnaneck\u00fd benefit. \u201eNebo chce firma z\u00edskat \u0161pi\u010dkov\u00e9ho mana\u017eera, kter\u00e9ho ji\u017e slu\u017eebn\u00ed auto, vy\u0161\u0161\u00ed plat nebo jin\u00e9 benefity moc nemotivuj\u00ed, a proto asi nem\u00e1 \u00fapln\u011b d\u016fvod ke zm\u011bn\u011b,\u201c popisuje Ba\u0159ina typick\u00fd p\u0159\u00edklad lovu mozk\u016f. Zat\u00edmco nab\u00eddka poskytnut\u00ed \u201eslu\u017eebn\u00edho kola\u201c nap\u0159\u00edklad v\u00a0hodnot\u011b 200 tis\u00edc korun a v\u00fd\u0161e pro n\u011bj za\u010d\u00edn\u00e1 b\u00fdt hodn\u011b zaj\u00edmav\u00e1.<\/p>\n

Nav\u00edc dnes \u0159ada modern\u00edch\u00a0 firem m\u00e1 ve sv\u00fdch stanov\u00e1ch term\u00edny jako udr\u017eitelnost \u010di ekologie, a tyto parametry pot\u0159ebuje plnit. A cyklistika je relativn\u011b nejlevn\u011bj\u0161\u00ed a nejrychlej\u0161\u00ed cesta, jak \u201ezezelenat\u201c.<\/p>\n

L\u00e1kadlo i pro developery<\/strong><\/h2>\n

Firemn\u00edch klient\u016f jsou u\u017e dnes des\u00edtky. Brzy do nich budou pat\u0159it i m\u011bsta, kter\u00e1 cht\u011bj\u00ed poskytnout sd\u00edlen\u00e1 kola sv\u00fdm \u00fa\u0159edn\u00edk\u016fm. V\u00a0sou\u010dasnosti prob\u00edh\u00e1 i \u0159ada jedn\u00e1n\u00ed s\u00a0developery, kte\u0159\u00ed ve sd\u00edlen\u00fdch elektrokolech v\u00fdhradn\u011b pro majitele jimi budovan\u00fdch nemovitost\u00ed vid\u00ed l\u00e1kavou nadstavbu sv\u00fdch projekt\u016f.<\/p>\n

\n
\"bal-se-fiaska-ale-sjezd-kilimandzara-prinesl-zivotni-zazitek\"\/<\/a><\/div>
\n Horsk\u00e1 cyklistika<\/a>\n <\/div>\n
\n \n

B\u00e1l se fiaska, ale sjezd Kilimand\u017e\u00e1ra p\u0159inesl \u017eivotn\u00ed z\u00e1\u017eitek<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

\u201eOper\u00e1k nen\u00ed jen kolo, ale cel\u00fd ekosyst\u00e9m,\u201c dod\u00e1v\u00e1 tv\u016frce my\u0161lenky. \u201eKdy\u017e p\u0159ich\u00e1z\u00edme na jedn\u00e1n\u00ed do firem, p\u0159in\u00e1\u0161\u00edme jim nejenom financov\u00e1n\u00ed kol, poji\u0161t\u011bn\u00ed a servis, ale i stojany, nab\u00edje\u010dky, p\u0159\u00edst\u0159e\u0161ky, vlastn\u00ed GPS lokaliz\u00e1tory i elektronickou knihu j\u00edzd. M\u00e1me da\u0148ov\u00e9ho poradce, kter\u00fd firm\u00e1m nastav\u00ed cel\u00fd projekt v\u00a0r\u00e1mci platn\u00e9 legislativy. Obslou\u017e\u00edme klienta komplexn\u011b, kupuje si komplexn\u00ed ekosyst\u00e9m slu\u017eeb.<\/p>\n

\"Kolo<\/a>
Kolo na oper\u00e1k zaji\u0161\u0165uje pro sv\u00e9 klienty i servis.<\/em><\/figcaption><\/figure>\n

Syst\u00e9m spl\u00e1tek je nastaven na dva roky, po nich\u017e m\u00e1 u\u017eivatel dv\u011b mo\u017enosti: bu\u010f kolo vr\u00e1t\u00ed poskytovateli, nebo si ho za p\u0159edem definovanou\u00a0 z\u016fstatkovou hodnotu m\u016f\u017ee odkoupit. Pr\u00e1v\u011b te\u010f kon\u010d\u00ed prvn\u00ed dvoulet\u00e1 perioda a je\u0161t\u011b \u017e\u00e1dn\u00e9 kolo se nevr\u00e1tilo.<\/p>\n

\u201eVsadili jsme na odkupy a vy\u0161lo n\u00e1m to na 100 procent. Je\u0161t\u011b jsem nepotkal z\u00e1kazn\u00edka, kter\u00fd by po doplacen\u00ed posledn\u00ed leasingov\u00e9 spl\u00e1tky \u0159ekl: Vezm\u011bte si kolo zp\u011bt,\u201c \u0159\u00edk\u00e1 Michal Ba\u0159ina. \u201ePokud je slu\u0161n\u011b pou\u017e\u00edvan\u00e9 a udr\u017eovan\u00e9 (nezn\u00e1m klienta, co m\u011bs\u00ed\u010dn\u011b plat\u00ed slu\u0161nou spl\u00e1tku a o kolo se nestar\u00e1, tak\u017ee je nepoj\u00edzdn\u00e9), m\u00e1 po dvou letech po\u0159\u00e1d je\u0161t\u011b hodnotu minim\u00e1ln\u011b 40-50 procent z p\u016fvodn\u00ed po\u0159izovac\u00ed ceny. Ka\u017ed\u00fd si um\u00ed rychle spo\u010d\u00edtat, \u017ee \u00b4oper\u00e1k\u00b4 se n\u00e1kladov\u011b vr\u00e1t\u00ed.\u201c<\/p>\n","protected":false},"excerpt":{"rendered":"

Ten n\u00e1pad je vlastn\u011b geni\u00e1ln\u011b jednoduch\u00fd. Pokud n\u011bco podobn\u00e9ho funguje u aut a osv\u011bd\u010dilo se to v N\u011bmecku, pro\u010d by […]<\/p>\n","protected":false},"author":138,"featured_media":15293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,660],"tags":[126,56,2052,9],"global-categories":[411],"class_list":["post-15294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rady-tipy","category-https-www-welovecycling-com-cs-category-zabava","tag-cyklistika","tag-horska-cyklistika","tag-kolo-na-operak","tag-silnicni-cyklistika","global-categories-cycling"],"yoast_head":"\nJak odm\u011bnit zam\u011bstnance a nal\u00e1kat mana\u017eera? Kolo na oper\u00e1k | \u0160koda We Love Cycling - \u010cesk\u00e1 republika<\/title>\n<meta name=\"description\" content=\"Ten n\u00e1pad je geni\u00e1ln\u011b jednoduch\u00fd. 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