{"id":12027,"date":"2021-03-21T10:30:24","date_gmt":"2021-03-21T08:30:24","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=12027"},"modified":"2021-03-20T23:24:55","modified_gmt":"2021-03-20T21:24:55","slug":"cesky-svaz-cyklistiky-zmenil-logo-je-nadcasove-vysvetluje-designer-jiri-karasek","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2021\/03\/21\/cesky-svaz-cyklistiky-zmenil-logo-je-nadcasove-vysvetluje-designer-jiri-karasek\/","title":{"rendered":"\u010cesk\u00fd svaz cyklistiky zm\u011bnil logo. Je nad\u010dasov\u00e9, vysv\u011btluje design\u00e9r Ji\u0159\u00ed Kar\u00e1sek"},"content":{"rendered":"

Dostal volnost, ale dr\u017eel se tradice. Vyu\u017eil historick\u00fd motiv, ale v\u00a0modern\u00ed podob\u011b. Design\u00e9r Ji\u0159\u00ed Kar\u00e1sek p\u0159ipravoval n\u00e1vrh nov\u00e9ho loga \u010cesk\u00e9ho svazu cyklistiky. \u201eC\u00edlem bylo, aby zna\u010dka byla nad\u010dasov\u00e1 a m\u011bla trval\u00fd charakter,\u201c vysv\u011btluje mu\u017e, pod jeho\u017e logem budou \u010de\u0161t\u00ed cyklisti\u010dt\u00ed reprezentanti startovat i na olympijsk\u00fdch hr\u00e1ch v\u00a0Tokiu.<\/strong><\/p>\n

Prozrad\u00edte p\u0159\u00edb\u011bh zrodu nov\u00e9ho loga \u010cesk\u00e9ho svazu cyklistiky?<\/strong><\/h2>\n

Jsem fanou\u0161ek cyklistiky, jde o jeden z\u00a0m\u00fdch nejobl\u00edben\u011bj\u0161\u00edch sport\u016f. P\u0159i\u0161lo mi smutn\u00e9, \u017ee se tak skv\u011bl\u00e1 sportovn\u00ed discipl\u00edna reprezentuje jinak, ne\u017e by bylo v\u00a0sou\u010dasnosti vhodn\u00e9. Vizu\u00e1ln\u00ed komunikace mi p\u0159i\u0161la rozt\u0159\u00ed\u0161t\u011bn\u00e1. Ve h\u0159e byly dv\u011b varianty. Jedna se op\u00edrala o p\u016fvodn\u00ed zna\u010dku v\u00a0podob\u011b erbu s\u00a0p\u00edsmeny \u010cSC. Jen\u017ee jsem m\u011bl dojem, \u017ee v\u00a0dan\u00e9 podob\u011b je pro kohokoliv z\u00a0prost\u0159ed\u00ed mimo cyklistiku snadno nahraditeln\u00e1. A pak p\u0159i\u0161el n\u00e1pad ud\u011blat logo tro\u0161ku abstraktn\u011b. Vyu\u017e\u00edt siluetu jezdce, kter\u00fd byl u\u017e v\u00a0d\u00e1vn\u00e9m historick\u00e9m logu. Jen jsem v\u0161e unifikoval pro v\u0161echny cyklistick\u00e9 discipl\u00edny, aby zna\u010dka \u010cSC nebyla spjat\u00e1 vylo\u017een\u011b se silni\u010dn\u00ed discipl\u00ednou.<\/p>\n

\"\u010cesk\u00fd<\/a>
\u010cesk\u00fd svaz cyklistiky zm\u011bnil logo. Jeho autorem je design\u00e9r Ji\u0159\u00ed Kar\u00e1sek.<\/em><\/figcaption><\/figure>\n

Volba nakonec padla na siluetu cyklisty. Kvitoval jste rozhodnut\u00ed?<\/strong><\/h2>\n

Ano. Mysl\u00edm, \u017ee jde o srozumiteln\u011bj\u0161\u00ed zna\u010dku. Symbol jezdce na kole z\u00a0jednoduch\u00fdch prvk\u016f. Ud\u011blal jsem si re\u0161er\u0161i, u n\u00e1s i v\u00a0zahrani\u010d\u00ed. Cht\u011bl jsem se zorientovat v\u00a0r\u00e1mci mezin\u00e1rodn\u00ed konkurence, abych se n\u011b\u010demu nep\u0159ibl\u00ed\u017eil. A samoz\u0159ejm\u011b n\u011bkde \u010dlov\u011bk m\u016f\u017ee objevit i inspiraci. Ka\u017edop\u00e1dn\u011b podobn\u00fd koncept jsem nikde neobjevil.<\/p>\n

\n
\"tereza-neumanova-bez-helmy-a-blikacky-nejedu-ani-na-kavu\"\/<\/a><\/div>
\n \u017deny<\/a>\n <\/div>\n
\n \n

Tereza Neumanov\u00e1: Bez helmy a blika\u010dky nejedu ani na k\u00e1vu<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Veden\u00ed \u010cesk\u00e9ho svazu cyklistiky m\u011blo konkr\u00e9tn\u00ed po\u017eadavky, nebo jste dostal \u00faplnou volnost?<\/strong><\/h2>\n

Jedin\u00fd po\u017eadavek svazu sm\u011b\u0159oval k\u00a0zachov\u00e1n\u00ed barevnosti, kter\u00e1 je dlouhou dobu i na dresech. S\u00a0t\u00edm jsem nem\u011bl probl\u00e9m, jen jsem v\u0161e tro\u0161ku aktualizoval a v\u00a0r\u00e1mci loga vyu\u017eil jin\u00e9 t\u00f3ny.<\/p>\n

\"\u010cesk\u00fd<\/a>
\u010cesk\u00fd svaz cyklistiky a jeho nov\u00e9 logo vytvo\u0159en\u00e9 design\u00e9rem Ji\u0159\u00edm Kar\u00e1skem.<\/figcaption><\/figure>\n

Kdy\u017e vezmete prvn\u00ed n\u00e1pad a\u017e po odevzd\u00e1n\u00ed n\u00e1vrh\u016f, jak dlouho jste na vytvo\u0159en\u00ed loga pracoval?<\/strong><\/h2>\n

Nejsem typ, kter\u00fd by sedal rovnou k\u00a0po\u010d\u00edta\u010di. Po proveden\u00ed re\u0161er\u0161e nejprve skicuji na pap\u00edr. N\u011bkdy prvn\u00ed n\u00e1pad p\u0159ijde rychle a je spr\u00e1vn\u00fd, ale jindy se t\u0159eba \u010dlov\u011bk vyd\u00e1 po slep\u00e9 cest\u011b. Nicm\u00e9n\u011b i takov\u00e9 je t\u0159eba prob\u00e1dat. V\u00a0p\u0159\u00edpad\u011b loga pro \u010cesk\u00fd svaz cyklistiky se jednalo p\u0159ibli\u017en\u011b o m\u011bs\u00ed\u010dn\u00ed pr\u00e1ci.<\/p>\n

\n
\"letape-czech-republic-ve-hre-je-kvuli-covidu-19-novy-termin\"\/<\/a><\/div>
\n Silni\u010dn\u00ed cyklistika<\/a>\n <\/div>\n
\n \n

L’Etape Czech Republic: ve h\u0159e je kv\u016fli covidu-19 nov\u00fd term\u00edn<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Pod\u00edlel jste se na \u0159ad\u011b projekt\u016f, v\u00a0mnoha p\u0159\u00edpadech mezin\u00e1rodn\u00edch. P\u0159edstavovalo pro v\u00e1s vytvo\u0159en\u00ed loga pro tuzemsk\u00fd cyklistick\u00fd svaz presti\u017e?<\/strong><\/h2>\n

Rozhodn\u011b. Nesm\u00edrn\u011b si pr\u00e1ce pro svaz v\u00e1\u017e\u00edm a byl jsem r\u00e1d za d\u016fv\u011bru, j\u00ed\u017e se mi dostalo. Podle m\u00e9ho si jak\u00e1koliv instituce zastupuj\u00edc\u00ed sportovce zaslou\u017e\u00ed zna\u010dku, kter\u00e1 je skute\u010dn\u011b reprezentativn\u00ed. A p\u0159esn\u011b v\u00a0tom duchu jsem p\u0159istupoval k\u00a0vytvo\u0159en\u00ed loga. Cht\u011bl jsem, aby logo stoprocentn\u011b fungovalo v\u00a0dlouhodob\u00e9m horizontu, m\u011blo trval\u00fd charakter a bylo nad\u010dasov\u00e9. A obst\u00e1lo v\u00a0mezin\u00e1rodn\u00ed konkurenci. P\u0159edstava, \u017ee se objev\u00ed na mistrovstv\u00ed sv\u011bta \u010di olympijsk\u00fdch hr\u00e1ch je \u00fachvatn\u00e1.<\/p>\n

\"Ji\u0159\u00ed<\/a>
Design\u00e9r Ji\u0159\u00ed Kar\u00e1sek, autor nov\u00e9ho loga \u010cesk\u00e9ho svazu cyklistiky.<\/em><\/figcaption><\/figure>\n

Jste s\u00e1m aktivn\u00ed cyklista? Je pro vytv\u00e1\u0159en\u00ed loga pro ur\u010ditou c\u00edlovou skupinu v\u00fdhodou, pokud je s\u00a0n\u00ed autor spojen\u00fd?<\/strong><\/h2>\n

Jezd\u00edm takov\u00e9 polovi\u010dn\u00ed enduro. Ale ne\u00fa\u010dastn\u00edm se aktivit z\u00e1vodn\u00edho typu. Jsem klasick\u00fd hobby cyklista. Nepou\u0161t\u00edm se do ni\u010deho n\u00e1ro\u010dn\u00e9ho. Projedu se hodinu, hodinu a p\u016fl lesem a vy\u010dist\u00edm si hlavu. P\u00e1rkr\u00e1t jsem otestoval silni\u010dn\u00ed kolo a p\u0159\u00e1tel\u00e9 m\u011b p\u0159emlouvaj\u00ed, abych p\u0159esedlal na tuhle discipl\u00ednu. Ale j\u00e1 m\u00e1m bl\u00ed\u017ee sp\u00ed\u0161e k\u00a0discipl\u00edn\u00e1m jako je enduro nebo sjezd. Ur\u010dit\u011b nejsem typ, kter\u00fd prosed\u00ed hodiny u sledov\u00e1n\u00ed etapy Tour de France. Ale prost\u0159ednictv\u00edm soci\u00e1ln\u00edch s\u00edt\u00ed mi neute\u010de \u017e\u00e1dn\u00e1 podstatn\u00e1 zpr\u00e1va.<\/p>\n

\n
\"michal-marosi-nikdy-jsem-nebyl-ukazkovy-sportovec-ale-spis-zlobivy-kluk\"\/<\/a><\/div>
\n Horsk\u00e1 cyklistika<\/a>\n <\/div>\n
\n \n

Michal Maro\u0161i: Nikdy jsem nebyl uk\u00e1zkov\u00fd sportovec, ale sp\u00ed\u0161 zlobiv\u00fd kluk<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Nov\u00e9 logo \u010cesk\u00e9ho svazu cyklistiky<\/span><\/em><\/strong><\/span><\/h3>\n

Symbol je postaven na jednoduch\u00e9m principu komponov\u00e1n\u00ed kruh\u016f, kter\u00e9 dohromady tvo\u0159\u00ed sch\u00e9matickou siluetu jezdce v z\u00e1v\u011bre\u010dn\u00e9m sprintu. \u010cerven\u00fd bod – hlava cyklisty, symbolizuje zap\u00e1len\u00ed do sportu a touhu po v\u00edt\u011bzstv\u00ed, dal\u0161\u00ed dva azurov\u00e9 body p\u0159edstavuj\u00ed t\u011blo jezdce a z\u00e1rove\u0148 jde o v\u00fdznamn\u00e1 pohybov\u00e1 centra a zb\u00fdvaj\u00edc\u00ed dva tmav\u011b\u00a0modr\u00e9 kruhy vykresluj\u00ed kolo. Barevnost respektuje zaveden\u00fd k\u00f3d, dlouhodob\u011b u\u017e\u00edvan\u00fd v \u010desk\u00e9 cyklistick\u00e9 reprezentaci.<\/em><\/span><\/p>\n

\"\"<\/a><\/p>\n

Nov\u00e1 zna\u010dka \u010cesk\u00e9ho svazu cyklistiky odkazuje na p\u016fvodn\u00ed historickou podobu, kdy byla sou\u010d\u00e1st\u00ed symbolu\u00a0silueta silni\u010dn\u00edho cyklisty. V sou\u010dasn\u00e9 dob\u011b je silni\u010dn\u00ed cyklistika sice dominantn\u00ed discipl\u00ednou, nicm\u00e9n\u011b ostatn\u00ed discipl\u00edny na sebe strh\u00e1vaj\u00ed \u010d\u00edm d\u00e1l v\u011bt\u0161\u00ed d\u00edl pozornosti. Proto je sou\u010dasn\u00fd symbol zna\u010dky \u010cSC mnohem univerz\u00e1ln\u011bj\u0161\u00ed a sv\u00fdm charakterem m\u016f\u017ee snadno zastoupit v\u0161echny druhy cyklistiky.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Dostal volnost, ale dr\u017eel se tradice. Vyu\u017eil historick\u00fd motiv, ale v\u00a0modern\u00ed podob\u011b. Design\u00e9r Ji\u0159\u00ed Kar\u00e1sek p\u0159ipravoval n\u00e1vrh nov\u00e9ho loga \u010cesk\u00e9ho […]<\/p>\n","protected":false},"author":138,"featured_media":12007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[1506,126,1508,56,1509,1507,9],"global-categories":[411],"class_list":["post-12027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-silnicni-cyklistika","tag-cesky-svaz-cyklistiky","tag-cyklistika","tag-design","tag-horska-cyklistika","tag-jiri-karasek","tag-logo","tag-silnicni-cyklistika","global-categories-cycling"],"yoast_head":"\n\u010cesk\u00fd svaz cyklistiky zm\u011bnil logo. Je nad\u010dasov\u00e9, vysv\u011btluje design\u00e9r Ji\u0159\u00ed Kar\u00e1sek | \u0160koda We Love Cycling - \u010cesk\u00e1 republika<\/title>\n<meta name=\"description\" content=\"\u010cesk\u00fd svaz cyklistiky zm\u011bnil logo. Autorem je design\u00e9r Ji\u0159\u00ed Kar\u00e1sek. Jak se nov\u00e1 zna\u010dka rodila a co p\u0159esn\u011b symbolizuje?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.welovecycling.com\/cs\/2021\/03\/21\/cesky-svaz-cyklistiky-zmenil-logo-je-nadcasove-vysvetluje-designer-jiri-karasek\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u010cesk\u00fd svaz cyklistiky zm\u011bnil logo. 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