More than a month ago, we put out a call for all die-hard cycling fans: show your love for cycling and what cycling fandom means to you and get creative with it. The prize for the best Instagram post was a 3-day experience at the…
Those born earlier are often surprised that members of the younger generation do things differently. Young people are thought to see the world differently, to behave differently, to have different priorities and interests. Various surveys show that they have different attitudes to travel, food, shopping…
It’s Earth Day today and we think it’s a good time to reflect on sustainability and environmental friendliness in relation to our cycling habits. Cycling has long been recognised as an environmentally responsible mode of transportation. Still, in recent years, there has been a growing…
He often finds himself up close to the action, watching the Tour de France from the sidelines, not just out of professional duty but because he’s thoroughly captivated by the atmosphere of the world’s largest cycling event. “It’s unparalleled – much like our partnership with…
